Eileen Brown [Eileen Brown] - Working the Crowd - Social media marketing for business Second edition

Eileen remains on the cutting edge of social media strategy that when implemented returns a measurable return on interest. I would highly recommend her book to any business who wants to deepen their customer interactions through powerful word of mouth marketing strategies.

Kim Matlock

Senior Director, Digital & Consumer Related Marketing, Hard Rock International

Browns varied experience and analysis of the needs of both small and large businesses for social media makes her advice stand out from the crowded field and told in the lively voice those hearing her via social media channels have come to know and love.

Betsy Aoki

Senior Program Manager, Social Media, Microsoft

Eileen Brown blends extensive real world business experience with in-depth social media knowledge to create a unique and valuable guide.

Professor Sue Thomas

Institute of Creative Technologies, De Montfort University

Its a good book. If you dont have a social media strategy yet, then reading this one will take you a long way forward. I recommend it to any business wondering about the twitter.

Kate Gregorys Blog

Eileen has created a masterpiece here in unravelling the complexities, acronyms and challenges presented by the ever-changing world of social media. Whether for the individual, small business or corporation, Working The Crowd demystifies how social media can be used to network, communicate, forge business partnerships and gain or share knowledge, backed by Eileens years of experience in technology and networking.

Sarah Speake

Industry Director, Technology, Google UK

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ISBN: 978-1-78017-126-5

PDF ISBN: 978-1-78017-127-2

ePub ISBN: 978-1-78017-128-9

Kindle ISBN: 978-1-78017-129-6

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This book is for my husband Steve, who keeps hold of the loop of my yo-yo string