Andrew Richardson - Data-Driven Graphic Design: Creative Coding for Visual Communication
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- Book:Data-Driven Graphic Design: Creative Coding for Visual Communication
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Data-Driven Graphic Design: Creative Coding for Visual Communication: summary, description and annotation
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Digital technology has not only revolutionized the way designers work, but also the kinds of designs they produce. The development of the computer as a design environment has encouraged a new breed of digital designer; keen to explore the unique creative potential of the computer as an input/output device.
Data-driven Graphic Design introduces the creative potential of computational data and how it can be used to inform and create everything from typography, print and moving graphics to interactive design and physical installations. Using code as a creative environment allows designers to step outside the boundaries of commercial software tools, and create a set of unique, digitally informed pieces of work. The use of code offers a new way of thinking about and creating design for the digital environment.
Each chapter outlines key concepts and techniques, before exploring a range of innovative projects through case studies and interviews with the artists and designers who created them. These provide an inspirational, real-world context for every technique. Finally each chapter concludes with a Code section, guiding you through the process of experimenting with each technique yourself (with sample projects and code examples using the popular Processing language supplied online to get you started).
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ReviewIt is rare to find a book that adeptly addresses the creative, conceptual, and technical aspects of programming. For those who work and teach in the space between the technical and the creative, this book will be a valued resource. -- Joel Swanson, Director Technology, Arts & Media Program University of Colorado, Boulder, USA This is an amazing work capable of addressing the most important concepts of algorithmic and process oriented design/art. No other text I have read so comprehensively guides the reader through the visual output and the internal programming motivations for creating such beautiful data-driven work. -- Wayne Madsen, Assistant Professor of New Media Art and Technology, Indiana University, Kokomo, USA This title describes the changes that have taken place in graphic design and visual communication from traditional ink and paper to the power of computer processing...To demonstrate the power of this digital technology, the book is illustrated with 200 color images as examples of the new data-driven design...Summing up: Recommended. * CHOICE * Data-driven Design is a clearly written, comprehensive overview of the fruitful meeting point of computer programming and visual output that will be particularly useful for newcomers to the practice of code-based art and design. * ARLIS/NA Reviews *
About the AuthorAndrew Richardson is a senior lecturer at The University of Sunderland (UK), where he teaches interactive media. His background combines both academic and practical work and he has exhibited and presented digital interactive artwork in exhibitions and festivals both nationally and internationally.
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Fairchild Books
An imprint of Bloomsbury Publishing Plc
Imprint previously known as AVA Publishing
| 50 Bedford Square | 1385 Broadway |
| London | New York |
| WC1B 3DP | NY 10018 |
| UK | USA |
www.bloomsbury.com
This electronic edition published in 2017 by Bloomsbury Publishing Plc
FAIRCHILD BOOKS, BLOOMSBURY and the Diana logo are trademarks of Bloomsbury Publishing Plc
Bloomsbury Publishing Plc, 2016
Andrew Richardson has asserted his right under the Copyright, Designs and Patents Act, 1988, to be identified as Author of this work.
All rights reserved
You may not copy, distribute, transmit, reproduce or otherwise make available this publication (or any part of it) in any form, or by any means (including without limitation electronic, digital, optical, mechanical, photocopying, printing, recording or otherwise), without the prior written permission of the publisher. Any person who does any unauthorised act in relation to this publication may be liable to criminal prosecution and civil claims for damages.
No responsibility for loss caused to any individual or organization acting on or refraining from action as a result of the material in this publication can be accepted by Bloomsbury or the author.
British Library Cataloguing-in-Publication Data
A catalogue record for this book is available from the British Library.
ISBN: 978-1-4725-7830-3 (PB)
ISBN: 978-1-4742-5977-4 (eBook)
ISBN: 978-1-4725-7831-0 (ePDF)
Library of Congress Cataloging-in-Publication Data
Richardson, Andrew (Lecturer in Design)
Data-driven graphic design: creative coding for visual communication / Andrew Richardson
pages cm
Includes index.
ISBN 978-1-4725-7830-3 (pbk.) ISBN 978-1-4725-7831-0 (epdf) 1. Graphic artsData processing. 2. Computer programming. 1. Title. T385.R4966 2016
006.6dc23
2015008891
Series: Required Reading Range, 1234567X
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CONTENTS
INTRODUCTION
Digital technology has become an increasingly important part of creative design and visual communication practice. As the tools and the technology for design change, grow and develop, so the number of opportunities for creative activity increase. In this growing technological environment, it is important that creative artists and designers play an active role in learning how to think about, approach, and use digital technology in order to harness its unique capabilities and characteristics, and push the boundaries of visual expression.
Rather than use these tools and environments blindly or unthinkingly, a critical and creative approach is needed which helps to develop new modes of visual expression and types of visual communication. By approaching digital environment in this open-minded way, everything is up for grabs, there are no predefined or prescriptive outcomes, only possibilities: new modes of visual expression to be found and explored.
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