Richardson - Data-driven graphic design creative coding for visual communication

Fairchild Books

An imprint of Bloomsbury Publishing Plc

Imprint previously known as AVA Publishing

www.bloomsbury.com

This electronic edition published in 2017 by Bloomsbury Publishing Plc

FAIRCHILD BOOKS, BLOOMSBURY and the Diana logo are trademarks of Bloomsbury Publishing Plc

Bloomsbury Publishing Plc, 2016

Andrew Richardson has asserted his right under the Copyright, Designs and Patents Act, 1988, to be identified as Author of this work.

All rights reserved
You may not copy, distribute, transmit, reproduce or otherwise make available this publication (or any part of it) in any form, or by any means (including without limitation electronic, digital, optical, mechanical, photocopying, printing, recording or otherwise), without the prior written permission of the publisher. Any person who does any unauthorised act in relation to this publication may be liable to criminal prosecution and civil claims for damages.

No responsibility for loss caused to any individual or organization acting on or refraining from action as a result of the material in this publication can be accepted by Bloomsbury or the author.

British Library Cataloguing-in-Publication Data

A catalogue record for this book is available from the British Library.

ISBN: 978-1-4725-7830-3 (PB)
ISBN: 978-1-4742-5977-4 (eBook)
ISBN: 978-1-4725-7831-0 (ePDF)

Library of Congress Cataloging-in-Publication Data

Richardson, Andrew (Lecturer in Design)

Data-driven graphic design: creative coding for visual communication / Andrew Richardson

pages cm

Includes index.

ISBN 978-1-4725-7830-3 (pbk.) ISBN 978-1-4725-7831-0 (epdf) 1. Graphic artsData processing. 2. Computer programming. 1. Title. T385.R4966 2016

006.6dc23

2015008891

Series: Required Reading Range, 1234567X

To find out more about our authors and their books please visit www.bloomsbury.com where you will find extracts, author interviews and details of forthcoming events, and to be the first to hear about latest releases and special offers, sign up for our newsletters .

CONTENTS

INTRODUCTION

Digital technology has become an increasingly important part of creative design and visual communication practice. As the tools and the technology for design change, grow and develop, so the number of opportunities for creative activity increase. In this growing technological environment, it is important that creative artists and designers play an active role in learning how to think about, approach, and use digital technology in order to harness its unique capabilities and characteristics, and push the boundaries of visual expression.

Rather than use these tools and environments blindly or unthinkingly, a critical and creative approach is needed which helps to develop new modes of visual expression and types of visual communication. By approaching digital environment in this open-minded way, everything is up for grabs, there are no predefined or prescriptive outcomes, only possibilities: new modes of visual expression to be found and explored.