Robert Morrissey - iPhoneography Pro: Techniques For Taking Your iPhone Photography To The Next Level

Copyright 2015 by Robert Morrissey.

All rights reserved.

All photographs by the author unless otherwise noted.

Published by:

Amherst Media, Inc.

P.O. Box 586

Buffalo, N.Y. 14226

Fax: 716-874-4508

www.AmherstMedia.com

Publisher: Craig Alesse

Senior Editor/Production Manager: Michelle Perkins

Editors: Barbara A. Lynch-Johnt, Harvey Goldstein, Beth Alesse

Associate Publisher: Kate Neaverth

Editorial Assistance from: Carey A. Miller, Sally Jarzab, John S. Loder

Business Manager: Adam Richards

Warehouse and Fulfillment Manager: Roger Singo

ISBN-13: 978-1-60895-712-5

Library of Congress Control Number: 2015931596

10 9 8 7 6 5 4 3 2 1

No part of this publication may be reproduced, stored, or transmitted in any form or by any means, electronic, mechanical, photocopied, recorded or otherwise, without prior written consent from the publisher.

Notice of Disclaimer: The information contained in this book is based on the authors experience and opinions. The author and publisher will not be held liable for the use or misuse of the information in this book.

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Contents

This book has been close to two years in the making. It has had its ups, downs, and runarounds. For me, it has been an amazing journey into my own photographic process.

When I began this journey, I had three major misconceptions about the iPhone camera:

1. I thought that the iPhones built-in camera was simple.

2. I expected the camera to react like my DSLR.

3. I did not expect the iPhone camera to have a wide-ranging impact on photography, around the globe.

First, the iPhone camera is a sophisticated device with integrated controls that make it easy for nonprofessional photographers to take great photos. The camera works great out of the box, but there are a plethora of unique apps on the market, offered from countless companies worldwide, that you can download to supercharge your photographic options. With a trip to the App Store, you can collect apps that allow you to add creative color effects, simulate vintage film looks, add blur, and more. With a swipe of your thumb across your iPhone screen you can make your photo look like it was taken 10, 20, 30, or even 100 years ago.

Here is a Morrissey & Associates crew member on location during a video production shoot. The iPhone camera is great for capturing day in the life photos.

No, the iPhones camera doesnt work like my DSLRbut the manufacturers didnt want it to. Sure, there are apps avaialable for purchase that will give your iPhone camera DSLR-level functionality, but the truth is that iPhone camera is more flexible than your DSLR. Now, I am not saying that the iPhone camera is better than my DLSR. Quite the contrary, actually. The resolution the iPhone produces, however amazing, does not compare to my pro DSLR. But thats the thingthis camera is different from the DSLR, its like a new toy that is fun to use and takes cool photos. It allows the general user to produce good photos with ease.

iPhoneography has resulted in a surge of artistic image sharing across the globe. Images can be shared almost instantaneously. The amazing thing is, many of these camera-phone images are good. Users almost seem to be in competition with one another to share photos that show evidence of mounting skill. We can have immediate access to important news events and/or family outings. We can take good photos, run them through apps, and make them amazingwithout all of the rigors of professional training.

This composite was made using three different appsMegaPhoto, lo-mob, and the iOS 7 camera app. When you have a library of apps at your disposal, your means for artistic expression are multiplied. These images were taken with my iPhone 5 and iPhone 6+. They were merged together in Photoshop. Photos by the author.

As a professional photographer, I dont see the merit in teaching you how to use your iPhone to get ordinarily good photos. I want to teach you how a professional would use the iPhone camera (or an iPad Mini or iPad). I want you to have the opportunity to examine the world in a different way. The information in this book will show you how to take your iPhone cameras abilities to the limit so that you can create images that most iPhone users would never create.

I know what my iPhone camera is capable of. I am past the point of being amazed that I can get a clear shot that will blow up to an 1114-inch print with little or no grain. I am also beyond the point of simply aiming my camera at a scene or object and letting the iPhone do most of the heavy lifting. I am at the point of proving that the iPhone can create high-quality, artistic photographic portfolio imagescreatively satisfying photographs that will generate income. This book will teach you how its done.

Finally, I must point out that many shots in this book have been made more interesting with the use of Photoshop. Yes, there are plenty of shots in the book that will make the iPhone purist proud; however, I am a professional photographer. I am fortunate to make my living taking photos every day. As you grow as an artist, you will find that adding tools can help you achieve greater artistic expression. In some cases, youll find that adding some postproduction enhancement will yield a stronger image than what youll get right out of the camera. Think about it: You wouldnt use a butter knife to cut a steak if there was a steak knife right next to you, would you? My feeling is, Id be a fool not to use my years of experience in Photoshop to make awesome images. In some of the lessons in this book, I will dissect the shot and show you how I used Photoshop to enhance the original capture.

For More Information

www.iPhoneographyPro.com

www.facebook.com/iPhonographyPro

www.morrisseyphoto.com

When I was asked to write this book, I was a little skeptical about the quality and performance of the iPhone as a camera system. I had taken photos with every iPhone Id owned, but I wasnt printing and framing them. I am a professional advertising photographer and the author of professional studio lighting books. I am used to having and using the best gear available.

I knew I would be able to teach people basic photography techniques that would make them better photographers. But as I dove deeper into truly understanding the iPhone as a camera, I discovered that, with proper apps, add-ons, and training, the iPhone can rival and replace a consumer-grade DSLR or digital point & shoot camera. (Well return to this topic later in the book.)