Paul Lévesque - Breakaway planning: 8 big questions to guide organizational change

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Breakaway Planning 8 Big Questions to Guide OrganizationalChange Paul Levesque AMACOM American Management Association New York Atlanta Boston Chicago Kansas City San Francisco Washington, D.C. Brussels Mexico City Tokyo Toronto

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title	:	Breakaway Planning : 8 Big Questions to Guide Organizational Change
author	:	Levesque, Paul.
publisher	:	AMACOM Books
isbn10 | asin	:	081440426X
print isbn13	:	9780814404263
ebook isbn13	:	9780585021539
language	:	English
subject	Organizational change--Planning, Business planning.
publication date	:	1998
lcc	:	HD58.8.L477 1998eb
ddc	:	658.4/012
subject	:	Organizational change--Planning, Business planning.

This book is available at a special discount when ordered in bulk quantities. For information, contact Special Sales Department, AMACOM, a division of American Management Association, 1601 Broadway, New York, NY 10019. This publication is designed to provide accurate and authoritative information in regard to the subject matter covered. It is sold with the understanding that the publisher is not engaged in rendering legal, accounting, or other professional service. If legal advice or other expert assistance is required, the services of a competent professional person should be sought. Library of Congress Cataloguing-in-Publication Data Levesque, Paul, 1947 Breakaway planning: 8 big questions for achieving organizational change / Paul Levesque. p. cm. Includes index. ISBN 0-8144-0426-X 1. Organizational change-Planning. 2. Corporate Planning. I. Title. HD58.8.L477 198898-27143 658.4'012-dc21CIP 1998 Paul Levesque. All rights reserved. Printed in the United States of America. This publication may not be reproduced, stored in a retrieval system, or transmitted in whole or in part, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of AMACOM, a division of American Management Association, 1601 Broadway, New York, NY 10019. Printing number 10 9 8 7 6 5 4 3 2 1

"The difficulties and disagreements, of which history is full, are mainly due to a very simple cause: namely to the attempt to answer questions, without first discovering precisely what question it is which you desire to answer." George Edward Moore

For my beautiful Sandra, who brought wondrous transformational change into my life by answering my One Big Question with a yes.

Page ix Contents Acknowledgments xiii Part I: Preplanning Introduction: Is Planning Really Necessary? 3 Lessons From "The Road Runner" Take Me to Your Change Agent Take Me to Your Ambassador Plan to Succeed Learning to See the Future 9 Selecting the Right Future There's No Movie Without a Script The Mission Comes First The Strategic-Priorities Exercise Raising the Compellingness Factor Envisioning the Mission Are Values of Any Value? The Core-Values Exercise Anticipate Success Asking Big Questions 27 Planning to Plan Effectively A Checklist for Effective Planning Using Subquestions to Be More Specific Applying the Subquestions Strategic Planning: Art or Science? The Academy The Written Plan: Creating the Document (Part

Page x One) Plan Review and Ratification Communicating the Plan to the Rank and File Part II: The 8 Big Questions 1 How Will We Become Ambassadors of Change? 49 Imposing Calm in the Midst of Upheaval Speeches That Do Not Stump The Stump Speech Exercise Resisters and Conductors All Roads Lead to the Vision Big Question 1 Planning Exercise 2 How Will We Spread the Word Internally? 71 A Cultural Green Thumb Showcasing Mission, Vision, and Values Rooting Out Cynicism Foreground News Versus Background Overviews Exorcising Demons When Bad News Is No Surprise Being the Bearer of Bad Tidings Being the Bearer of Good Tidings Creating Corporate Folklore Big Question 2 Planning Exercise 3 How Will We Acquire and Use Customer Data? 89 Midcourse Corrections A Hierarchy of Hunches Search and Research Data From Internal Customers Feeding Feedback Back Big Question 3 Planning Exercise 4 How Will We Bring New Employees Up to Speed? 107 Enlist Here Expansion Versus Attrition Hiring for a Values Fit Assume Victory Cultural Imprinting Big Question 4 Planning Exercise

Page xi 5 How Will We Make Things Better for Our Employees? 119

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