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Bardsley Jan - Manners and mischief gender, power, and etiquette in Japan

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Manners and Mischief Manners and Mischief Gender Power and Etiquette in - photo 1
Manners and Mischief
Manners and Mischief

Gender, Power, and Etiquette in Japan

EDITED BY

Jan Bardsley and Laura Miller

University of California Press one of the most distinguished university - photo 2

University of California Press, one of the most distinguished university presses in the United States, enriches lives around the world by advancing scholarship in the humanities, social sciences, and natural sciences. Its activities are supported by the UC Press Foundation and by philanthropic contributions from individuals and institutions. For more information, visit www.ucpress .edu.

University of California Press
Berkeley and Los Angeles, California

University of California Press, Ltd.
London, England

2011 by The Regents of the University of California

Cover art supplied by Sanrio Company, Ltd. / Sanrio, Inc. HELLO KITTY and DEAR DANIEL (TM) & (c) 1976, 1999, 2011 SANRIO CO., LTD. All rights reserved.

Sanrio Co. Ltd. is home to Hello Kitty, Dear Daniel, and more than 400 character properties. The worldwide lifestyle brand was founded in 1960 based on the small gift, big smile philosophythat a small gift can bring happiness to people of all ages. Today, over 50,000 Sanrio-branded items are sold in over 70 countries around the world. In the Western Hemisphere, Sanrio character-branded products are sold in upwards of 12,000 locations including department, specialty, and national chain stores and Sanrio Boutique Stores. For more information, please visit www.sanrio.com.

Library of Congress Cataloging-in-Publication Data

Manners and mischief : gender, power, and etiquette in Japan / edited by Jan Bardsley and Laura Miller.

p. cm.

Includes bibliographical references and index.

ISBN 978-0-520-26783-1 (hardcover : alk. paper)

ISBN 978-0-520-26784-8 (pbk. : alk. paper)

1. EtiquetteJapan. 2. Sex roleJapan. 3. Power (Social sciences)Japan. 4. JapanSocial life and customs. I. Bardsley, Jan. II. Miller, Laura, 1953

BJ2007.J34M36 2011

395.0952dc22 2010041905

Manufactured in the United States of America

20 19 18 17 16 15 14 13 12 11 10 9 8 7 6 5 4 3 2 1

This book is printed on Cascades Enviro 100, a 100% postconsumer waste, recycled, de-inked fiber. FSC recycled certified and processed chlorine free. It is acid free, Ecologo certified, and manufactured by BioGas energy.

For Lucy, Raquel, Snickers, and Truffles


Feeling self-conscious is your first step on the way to improvement.

Agasa/Agatha
Author, Ugly Chick Inspection (Tokyo, 2004)

Contents

Manners and Mischief: Introduction
Jan Bardsley and Laura Miller

1. Genji Guides, or Minding Murasaki
Linda H. Chance

2. Box-Lunch Etiquette: Conduct Guides and Kabuki Onnagata
Maki Isaka

3. The Perfect Woman: Geisha, Etiquette, and the World of Japanese Traditional Arts
Kelly M. Foreman

4. Mortification, Mockery, and Dissembling: Western Adventures in Japanese Etiquette
Gavin James Campbell

5. A Dinner Party Is Not a Revolution: Space, Gender, and Hierarchy in Meiji Japan
Sally A. Hastings

6. The Oyaji Gets a Makeover: Guides for Japanese Salarymen in the New Millennium
Jan Bardsley

7. The Dignified Woman Who Loves to Be Lovable
Hiroko Hirakawa

8. Making and Marketing Mothers: Guides to Pregnancy in Modern Japan
Amanda C. Seaman

9. When Manners Are Not Enough: The Newspaper Advice Column and the Etiquette of Cultural Ideology in Contemporary Japan
Janet S. Shibamoto-Smith

10. A Community of Manners: Advice Columns in Lesbian and Gay Magazines in Japan
Hideko Abe

11. Behavior That Offends: Comics and Other Images of Incivility
Laura Miller

List of Illustrations

. Dont apply makeup in the train

. First eating etiquette for children

. Thanks for your hard work

. A bit too respectful

. Ask if you are not sure how to read the Chinese characters for a persons or companys name

. Even when alone, an Office Lady must have good manners

. What one must do to be an elegant lady

. Use your palm, not your finger

. Dont try to be cute or cool

. Taboos at the ozashiki

. Taboo words and expressions at weddings

. Even Gals have rules!

. Dont brush pets in public

. Dont use your walking staff on a bridge!

. What not to do in bed

Acknowledgments

Was it manners or mischief that got us started on this project? Probably a little of both. Ideas for the book began percolating in the fall of 2005. Wed had afternoon high tea at the Drake Hotel with our good friend Laura Hein and her two lovely daughters, Cora and Vinca. Although it was early November, the weather in Chicago was crisp and clear, and we enjoyed the time we spent walking around downtown. Back in our room on the concierge level of the Palmer House, we were snug in big, white fluffy robes, making margaritas in the water glasses, and watching the maza-kon TV drama that Laura had brought, Maza $$ Rabua: Maza-kon de nani ga warui?! (2004) (Mother and lover: Whats so bad about a mother complex?!). Our first edited volume, Bad Girls of Japan (Palgrave, 2005), was about to debut. Friends were already kidding us about whether or not there would be a sequel, Worse Girls of Japan or Really Bad Girls of Japan. Or, what if we did a complete turnabout, reformed, and produced Good Girls of Japan? Thinking about what a volume on good girls would look like brought us to etiquette manuals and manners guides, a topic both of us had already been working on for some time. Talking about various Japanese guides, recalling movies and TV shows, and remembering our own faux pas in Japan quickly made us realize that this book on manners was going to involve lots of mischief as well.

We thank Reed Malcolm at the University of California Press for being such a fantastic, supportive editor. Although it took us longer than expected to get this volume gloved, hatted, and ready to debut, were happy to say that shes ready to go out into the world now, thanks to his encouragement.

We are grateful to our colleagues for contributing these fine chapters. Their friendship and writerly manners, and even the bits of mischief they added to make this project more fun, are all much appreciated. For sticking with us and for doing even that last round of revisions with good humor, we thank Hideko Abe, Gavin James Campbell, Linda H. Chance, Kelly M. Foreman, Sally A. Hastings, Hiroko Hirakawa, Maki Isaka, Amanda C. Seaman, and Janet Shibamoto-Smith. We appreciate the support for this project offered by Rebecca Copeland, Liza Dalby, and William Tsutsui.

We would like to thank the following for kindly giving permission to use images: Kumagai Hiroshi, a senior editor at H & I Kenkyujo; Mimura Keisuke, a senior editor at Shufu to Seikatsu-sha; Hibino Reiko, an editorial administrator at JTB Publishing; Kurata Akihiro, a senior editor at Shobunsha Publishing; and Daiwa Shobo. We made every effort to contact copyright holders for their permission to reprint images in the final chapter. The editors would be grateful to hear from any copyright holder who is not herein acknowledged and promise to rectify any errors or omissions in proper credit in future editions of the book. We also thank Margaret Price for help with organizing the image permission letters. We thank the editors of the

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