Diamond - Prezi For Dummies

Prezi For Dummies

by Stephanie Diamond

Prezi For Dummies

Published by
Wiley Publishing, Inc.
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Hoboken, NJ 07030-5774
www.wiley.com

Copyright 2010 by Wiley Publishing, Inc., Indianapolis, Indiana

Published simultaneously in Canada

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Library of Congress Control Number: 2010933473

ISBN: 978-0-470-62586-6

Manufactured in the United States of America

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About the Author

Stephanie Diamond is a thought leader and management marketing professional with 20+ years of experience building profits in over 75 different industries. She has worked with solopreneurs, small business owners, and multibillion dollar corporations.

She worked for eight years as a marketing director at AOL. When she joined, there were less than 1 million subscribers. When she left in 2002, there were 36 million. While at AOL, she developed a highly successful line of multimedia products that brought in an annual $40 million dollars in incremental revenue.

In 2002, she founded Digital Media Works, Inc. (http://digmediaworks.com ), an online marketing company that helps business owners discover the hidden profits in their business. Shes passionate about guiding online companies to successfully generate more revenue and find their companys real value.

As a strategic thinker, Stephanie uses all the current visual thinking techniques and brain research to help companies get to the essence of their brand. In the Marketing Message blog (www.marketingmessageblog.com ), she shares her perspective about how companies can improve their marketing by understanding and communicating their value using stories.

Stephanie received a BA in Psychology from Hofstra University and an MSW and MPH from the University of Hawaii. She lives in New York with her husband and 14-year-old Maltese named Tyler.

Dedication

To Barry, who makes all things possible.

To my family for their encouragement and love.

Authors Acknowledgments

It is my great privilege to write this book. I want to offer great thanks to Wiley Publishing, Inc. for letting me introduce Prezi For Dummies . Specifically, I want to thank the wonderfully creative group Acquisitions Editor Amy Fandrei, Project Editor Chris W. Morris, Copy Editor Virginia Sanders, and Editorial Manager Leah Cameron for sharing their talents and support.

I want to thank the folks at Prezi for letting me share their great accomplishment with a waiting audience. Thanks to Adam Somlai-Fischer, Angelie Argawal, Zoli Radnai, and Patrick Wenger for their help and enthusiasm.

Thanks to Matt Wagner, my agent at Fresh Books, for his continued work on my behalf.

Finally, thanks to you for choosing this book to learn about Prezi. I wish you enormous joy on your exciting journey.

Publishers Acknowledgments

Were proud of this book; please send us your comments through our online registration form located at www.dummies.com/register/.

Some of the people who helped bring this book to market include the following:

Acquisitions, Editorial, and Media Development

Senior Project Editor: Christopher Morris

Acquisitions Editor: Amy Fandrei

Copy Editor: Virginia Sanders

Technical Editor: Angelie Agarwal

Editorial Manager: Kevin Kirschner

Editorial Assistant: Amanda Graham

Sr. Editorial Assistant: Cherie Case

Cartoons: Rich Tennant (www.the5thwave.com)

Composition Services

Project Coordinator: Patrick Redmond

Layout and Graphics: Amy Hassos, Joyce Haughey, Ronald G. Terry

Proofreader: ConText Editorial Services, Inc.

Indexer: Infodex Indexing Services, Inc.

Publishing and Editorial for Technology Dummies

Richard Swadley , Vice President and Executive Group Publisher

Andy Cummings , Vice President and Publisher

Mary Bednarek , Executive Acquisitions Director

Mary C. Corder , Editorial Director

Publishing for Consumer Dummies

Diane Graves Steele , Vice President and Publisher

Joyce Pepple , Acquisitions Director

Composition Services

Debbie Stailey , Director of Composition Services

Introduction

W elcome to Prezi For Dummies. Youre entering the magical world of digital storytelling. Im honored to introduce Prezi to you in this book. It will change your thinking about how presentations are created and delivered.

The developers of Prezi started with the notion that slides were the wrong medium for making persuasive arguments. Instead, they dreamed of an unlimited whiteboard as a powerful starting point. With Prezi, you now have the chance to create presentations of all kinds without limitations.