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Coffey - Building business websites with squarespace 7: master the tools and techniques of using Squarespace to create professional websites

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Coffey Building business websites with squarespace 7: master the tools and techniques of using Squarespace to create professional websites
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Building business websites with squarespace 7: master the tools and techniques of using Squarespace to create professional websites: summary, description and annotation

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This book is ideal for anyone who wants to learn how to use the latest version of Squarespace to create a website from scratch and take it through to go-live. You dont need any prior experience with Squarespace, HTML or CSS, or building websites in general as everything is done using Squarespaces simple, browser-based interface.;Cover; Copyright; Credits; About the Author; Acknowledgments; About the Reviewers; www.PacktPub.com; Table of Contents; Preface; Chapter 1: Setting Up for Success -- Your Website Toolkit; Understanding the process of making a website; Understanding website concepts; Structure; Functions; Content; Aesthetics; Writing a website plan; About your business; Business overview (the elevator pitch); Slogan (a.k.a. tagline or strapline); Brand image; About your audience; Your customers (the sites target audience); Primary purpose; About your website; Goals; Functions; Content; Integration

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Building Business Websites with Squarespace 7

Building Business Websites with Squarespace 7

Copyright 2015 Packt Publishing

All rights reserved. No part of this book may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, without the prior written permission of the publisher, except in the case of brief quotations embedded in critical articles or reviews.

Every effort has been made in the preparation of this book to ensure the accuracy of the information presented. However, the information contained in this book is sold without warranty, either express or implied. Neither the author, nor Packt Publishing, and its dealers and distributors will be held liable for any damages caused or alleged to be caused directly or indirectly by this book.

Packt Publishing has endeavored to provide trademark information about all of the companies and products mentioned in this book by the appropriate use of capitals. However, Packt Publishing cannot guarantee the accuracy of this information.

First published: April 2015

Production reference: 1300315

Published by Packt Publishing Ltd.

Livery Place

35 Livery Street

Birmingham B3 2PB, UK.

ISBN 978-1-78355-996-1

www.packtpub.com

Cover image by Jarek (<>)

Credits

Author

Miko Coffey

Reviewers

Chris Cox

Ryan Reed

Commissioning Editor

Usha Iyer

Acquisition Editor

Sam Wood

Content Development Editor

Athira Laji

Technical Editor

Edwin Moses

Copy Editors

Stuti Srivastava

Sameen Siddiqui

Project Coordinator

Harshal Ved

Proofreaders

Ting Baker

Simran Bhogal

Indexer

Monica Ajmera Mehta

Production Coordinator

Arvindkumar Gupta

Cover Work

Arvindkumar Gupta

About the Author

Miko Coffey has been building websites since 1995. Having first been introduced to the Internet through cyber-art projects such as SITO's HyGrid (www.sito.org/synergy/hygrid), she soon developed a zeal for creating things on that new-fangled thing called the World Wide Web.

After graduating from the University of Texas at Austin, Miko moved to London, where she continued designing and building websites as part of her career in marketing. During these early years, she spent a lot of time trying to convince her employers that this whole "web" thing was really going to take off and that they should definitely let her create websites for them. Over time, she started to specialize in online marketing, moving beyond design and into more tactical and strategic work in areas such as email marketing, search engine optimization, content strategy, and user experience. As she worked her way up to senior management positions by day, by night, she continued to keep a hand in web design, building websites and blogs for personal projects or for friends and family.

By 2007, having spent 2 years as the head of Digital Media for NESTA, the UK's largest innovation organization, Miko decided it was time to use her skills and experience to work for a broader client base by doing freelance work. She also wanted to get back to her design roots. Through her previous experience of managing web teams, she'd been exposed to quite a few content management systems over the years, most of which were too complex and expensive for her smaller business clients. Having been frustrated by the cost and learning curve associated with these larger systems and the lack of finesse offered by smaller ones, she started looking for something that would be easy enough for her least-technical clients to use, flexible enough for her to apply her custom designs, and powerful but affordable. It was at this point that she discovered Squarespace, and she hasn't looked back since.

Miko has spent the last 7 years using Squarespace to create websites for her clients at Using My Head (www.usingmyhead.com), where her focus is on "helping people do things better online." She strives to keep her digital marketing skills as sharp as her design skills, because the combination of the two is what allows her to add the most value to client projects. She has worked with a range of sizes and types of organizations, from The Royal Society for the Arts to Channel 4 to small start-ups and nonprofits. Her passion is to enable people to communicate better online by demystifying the often confusing online landscape and giving people the skills and tools they need to make their work easier, their bumps smoother, and their lives better.

Half Japanese and half American, Miko currently lives in Brixton, South London, with her super-creative husband / DJ / VJ / generally awesome man, Mark, and their two cats, Kuma and Toshi.

Acknowledgments

This book is dedicated to my mother, Nobuko, and my grandmother, Fukiko. I can only aspire to be half as positive, inspiring, and joyful as you both are. To my mother especially: thank you for encouraging me to be the best that I can be and for showing me how to laugh at myself.

I'd also like to thank my husband, resident comedian, cat singer, and rock-solid support system, Mark, for sticking by me through all of life's storms and sunshine. You mean more to me than I can say in these little words on paper.

Last but not least, a big shout out to my "Underwire" gals, Jane and Kirsty, for lifting me up in all the right places.

About the Reviewers

Chris Cox is a UX engineer who is currently working at Google in New York City, where he prototypes and writes code using a variety of languages. Originally from California, he spent over 8 years developing software for the construction industry. In 2007, he decided to venture out on his own by starting a consulting company providing web and mobile development services.

Shortly afterwards, he became one of the early employees of Squarespace, which brought him to New York. While there, he developed Squarespace's original blogging mobile apps and the Note app for iOS, and then subsequently, he became the lead engineer of version 5 of their website-blogging platform.

Ryan Reed serves as the pastor to students and families at the Hillside Church of Marin in Corte Madera, CA. A native Californian, he attended Alderson Broaddus University in West Virginia. He received a full-tuition scholarship to attend Princeton Theological Seminary in Princeton, NJ. He earned two degrees: master of divinity and master of arts in adolescent development and faith formation. He was awarded the Bryant J Kirkland Excellence in Practical Theology Award at Princeton for his contribution and dedication to the field of practical theology. Currently, he sits on the board of coalition for healthy youth in Marin County and maintains a significant online presence in these fields. You can read his writings and learn more about his passion at http://www.ryanreed.me/.

He is married to the love of his life, Stacy, and they celebrated the birth of their first child, Hannah Grace, in January 2014. When not serving in his professional capacities, he enjoys living life with his family, reading, and mountain biking the beautiful trails of Marin County.

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