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Bly - The digital marketing handbook: a step-by-step guide to creating websites that sell

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The digital marketing handbook: a step-by-step guide to creating websites that sell: summary, description and annotation

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Worldwide online retail sales totaled 1.9 trillion in 2016 and its estimated that revenues will hit 4 trillion by 2020. Even a microscopic share of this market can make anyone rich, yet most everyone who tries to make money online fails. The Digital Marketing Handbook was written to help marketers of all skill levels -- from Fortune 1000 and SMBs to small business owners and solopreneurs -- take their websites from cost centers to profit centers.;Intro; Title Page; Copyright Page; Dedication; Contents; Acknowledgments; Introduction; Chapter 1: Choosing Your Online Business Model; Central vs. Hub-and-Spoke Model; Single-Topic Content-Rich Site for Enthusiasts; The Agora Model; Needs Assessment Model; Funnels; Launches; Membership Sites; Chapter 2: Profits Equal Sales Minus Expenses; The Web Helps Level the Playing Field; Corporate Status and Health Insurance; Download Speed; Online Payments; Avoiding Shopping Cart Abandonment; Dont Overspend; Constantly Be Learning; Chapter 3: Marketing Funnels for Consumer Products; The AIDA Funnel.

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Table of Contents

Guide

As always, thanks to my literary agent, Bob Diforio, for finding a home for this book. I am grateful to my editors, Jennifer Dorsey, Vanessa Campos, Corbin Collins, and Karen Billipp, for having me write the book for Entrepreneur Press and making it much better than it was when the manuscript first crossed their desks. Thanks to Jennifer Holmes, Kim Stacey, Aimee Beck, Marilyn Pincus, and Justin Cassata for their invaluable editorial and research assistance. And to Craig Murphy of ALTAgency.co.uk for his insight into the psychology of web marketing.

I owe a debt of gratitude to Daniel Dumanig, my web master, and Jodi Van Valkenburg, my internet marketing manager, for helping me run my little online information products business, CTC Publishing. Finally, thanks to all of my clients, colleagues, and others who either increased my knowledge of making money on the web or provided information, ideas, tips, or samples of their work.

A few sections of the book appeared, in slightly different form, in articles published in Target Marketing, Early to Rise, The Direct Response Letter, Mequoda Daily, and DM News.

Audio Conferencing

Free Conference Call

www.freeconferencecall.com

OnStream Media

www.onstreammedia.com

ReadyTalk

www.readytalk.com

Audio Duplication

Chesney Communications

www.speakersdemos.com

Dove Multimedia

www.dovecds.com

Banner Advertising

Ad Designer

www.addesigner.com

BannersGoMLM.com

www.bannersgomlm.com

My Banner Maker

www.mybannermaker.com

Call Centers

Answer Connect

www.answerconnect.com

Global Sky U.S.

www.globalsky.com

Co-Registration

Lake Group

www.lakegroupmedia.com

Tiburon Media

www.tiburonmedia.com

Direct-Marketing Attorneys

Ballard Spahr

www.ballardspahr.com

Domain Names

DN88 Domain Brokers

www.dn88.com

Go Daddy

www.godaddy.com

Ebook Designers

Barb Willard

www.basicdezigns.com

Freelancer.com

www.freelancer.com

Leslie Murray Rollins

Email Services and Distribution

Bronto

www.bronto.com

Campaign Monitor

www.campaignmonitor.com

Constant Contact

www.constantcontact.com

Emma

www.myemma.com

MailChimp

www.mailchimp.com

Pardot

www.pardot.com

Pinpointe

www.pinpointe.com

Enewsletter Directories

The Ezine Directory

www.ezine-dir.com

Ezine Finder

www.ezinefinder.com

Jogenas Ezine Directory

www.jogena.com

Freelance Programmers

Freelance.com, formerly Rent-a-Coder

www.freelance.com

Phillip Theriault Spellweaver Inc.

www.spellweaver.com

Upwork

www.upwork.com

Fulfillment Houses

Speaker Fulfillment Services

http://speakerfulfillmentservices.com

Strategic Fulfillment Group

www.sfgnetwork.com

Graphic Design

Andre Paquin Associates

www.andrepaquin.com

Carrie Scherpelz

www.scherpelz.com

William Fridrich Design

www.fridrichdesign.com

Hosting Services

AMS Computer Services, Inc.

www.amscomputer.com

Host Gator

www.hostgator.com

Infographics

Infogram

www.infogram.com

Infomercial Producers

Direct Response TV Productions

www.directresponsetvproduction.com

Perlow Productions

www.perlowproductions.com

Internet Marketing Coaching

Dave Hamilton

www.WebMarketingMagician.com

Terry Dean

www.mymarketingcoach.com

IP-Targeted Advertising

El Toro

www.eltoro.com

Keyword Research

Trellian

www.keyworddiscovery.co.uk

Laurie Macomber

Blue Skies Marketing

www.blueskiesmktg.com

Mark Dommer & Associates

(707) 928-0400

Market Research

Pranses Research Services

www.pransesresearch.com

The Livingston Group for Marketing, Inc.

www.tlgonline.com

Media Buyers

Novus Media

www.novusmediainc.com

Medical Illustrators

Nixon Medical Media

www.nixonmedicalmedia.com

MedDraw Studio

http://meddrawstudio.com

Mobile App Designers

Joe Davison

www.joedavison.com

Online Researchers

Nurit Mittlefehldt

(281) 480-8258

Belinda Robinson-Jones

BRJ Research & Information Services

(773) 233-7385

Photography

Kast Photographic

http://kastphoto3.businesscatalyst.com

FotoSearch Stock Photography

www.fotosearch.com

istock Photo

www.istockphoto.com

Podcasting

America Web Works

www.americawebworks.com

Cybernetic Media Inc.

www.SalesVideos.com

Postcards

AmazingMail

www.amazingmail.com

Modern Postcard

www.modernpostcard.com

Premiums and Incentives

4imprint

www.4imprint.com

Press Release Distribution

e-releases

www.ereleases.com

PRWeb

www.prweb.com

Printers

Unimac Graphics

www.unimacgraphics.com

VistaPrint

www.vistaprint.com

QR Codes

Kaywa QR Code

http://qrcode.kaywa.com

QR Stuff

www.qrstuff.com

Visual Lead

www.visualead.com/qurify2/en/

Radio Commercials

Marketing Architects

www.marketingarchitects.com

Remainder Book Sellers

American Book Company

www.americanbookcompany.com

Search Engine Optimization

Internet Marketing Group

www.internetmarketinggroup.com

Neotrope

www.neotrope.com

Site Security

DigiCert Online

www.digicert.com

GlobalSign

www.globalsign.com

Entrust Datacard

www.entrustdatacard.com

SSL Shopper

www.sslshopper.com

StartCom

www.startcomca.com

SwissSign

http://swisssign.com/en

VeriSign by Symantec

www.websecurity.symantec.com/ssl-certificate

Social Media

Hilary Sutton

www.hilarysutton.com

Inflexion Interactive

www.inflexioninteractive.com

Supplement Ingredients & Formulators

SourceOne Global Partners

www.source-1-global.com

Trademark Searches

CompuMark

www.compumark.com/

Transcription

Internet Transcribers

www.internettranscribers.com

Verbalink

www.verbalink.com

Translation

Auracom International, Inc.

www.auratrans.com

Virtual Words Translations

www.virtual-words.com

Video Producers

Primelight Productions

www.primelight.net

Upstage Media, Inc.

www.upstagemedia.com

Voiceover Talent

Bill DeWees Media, Inc.

www.voice-over-training.org

Mark Bashore

(517) 349-8226

Webinars

GoToMeeting

www.gotomeeting.com

ON24

www.on24.com

WebEx Communications, Inc.

www.webex.com

Website Designers

Barbara Zaccone Associates

www.bza.com

Philadelphia Web Design

www.philadelphia-web-design.com

AdMinder

www.adminder.com

AdTrackz

www.supertips.com/cl/adtrackz/index.html

Cake

http://getcake.com

HasOffers

www.hasoffers.com

Looker

https://looker.com

Tableau Desktop

www.tableau.com

McAfee

www.mcafee.com

Norton

https://us.norton.com

AWeber

www.aweber.com

Campaigner

www.campaigner.com

Constant Contact

www.constantcontact.com

1ShoppingCart.com

www.1shoppingcart.com

Interspire

www.interspire.com

Quip

https://quip.com

Skyword

http://unbouncepages.com

Airtable

https://try.airtable.com

Vividcortex

http://unbouncepages.com

1ShoppingCart

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