This book was written by Anita Nipane of Digginet.
Copyright 2020 by Anita Nipane.
All rights reserved. No part of this book may be used or reproduced in any manner whatsoever without written permission except in the case of brief quotations embodied in critical articles or reviews.
All product and brand names identified throughout this book are used for their benefit with no intention of infringement of their copyrights.
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Why Do You Need to Read This Book?
So, you are ready to launch your nonfiction book?
Do you know that a new book is released on Amazon every 5 minutes? It means there are millions of other authors you will need to compete with.
Many new self-published authors struggle with book sales because they simply press the publish button and wait for a miracle, which rarely happens. If nobody knows about your book, nobody will buy it, even if you have worked on it for years and have put the most valuable content in it.
Theres just no way your book will magically sell in thousands of copies. Not unless you are educated enough to launch it the right way. Otherwise, its going to stay buried deep in the Amazon virtual shelves, where it will NEVER be found and bought.
Do you want to know what strategies bestselling authors use to launch their books? Then you should read this book to not waste your time on something nobody ever sees or buys.
Everything Im going to teach you about book launching Ive tested myself. And I have created a repeatable system to launch every single book I write and make a profit from here on out.
My book launching strategy adheres to the 80/20 rule. It means I focus on the tactics that get the best results and ignore everything else because nobody can be everywhere and do everything simultaneously. You must be selective and spend your time doing the things that have the highest potential to bring results rather than spread yourself on too many activities just because you think they should be done.
If you have already launched a book unsuccessfully and its resting somewhere on Amazon virtual bookshelves covered in digital dust, you can easily unpublish it and do a relaunch according to the system described in this book. Amazon is very flexible with that. You should be, too. Your book can become a bestseller in its category even if you dont have a marketing team, a lot of money, and thousands of fans. But you need to have a strategy behind your book launch. And thats what Im going to teach here.
There will be no fluff, no sugar coating just usable facts and practical tactics. Ill be teaching you everything you need to know and nothing you dont. Moreover, no special skills are required and most tactics cost nothing to use. Once you know them, its easy!
So, lets get started!
The Secret Behind Becoming an Amazon Bestseller
Getting listed as an Amazon #1 bestseller is much easier than you might think because there are proven and time-tested techniques everybody can use to achieve this status. However, you need to understand that not all bestsellers are equal. There is a huge difference between the bestsellers of the entire Amazon bookstore and the bestsellers in specific categories. The bookstore bestsellers are the books that have earned the highest-ranking spots within the whole Amazon bookstore .
The bestsellers in a category are those books that have earned the highest-ranking spot in their specific category . For example, while Im writing this, two of my books are bestsellers in their categories.
Amazon offers about 20,000 bestseller lists and categories just for eBooks in the United States, and theyre adding hundreds of new ones each month. Therefore, you have a very high chance of becoming a bestselling author in one of them.
In this book, Im going to focus on the second type of Amazon bestseller because it is much easier to get your book into the #1 spot in your specific category or categories. However, the steps given can also earn you the bestseller status within the entire Amazon bookstore because the strategy is the same. The result depends only on your marketing capacity and resources that are available to you your advertising budget, the size of your email list, partnerships you have, and existing audience size.
So, how to achieve this? The best time to become a bestselling author is during your book launch period. However, its possible at any time during your book life cycle. The book launch period (especially the first 30 days after your release date) is the time when its easiest to create a marketing buzz because Amazon gives additional support and exposure to new books.
Therefore, during these days, you need to promote your book as much as possible to generate sales, attract new readers, and prove to Amazon that your book is worth promoting. Your goal is to plan on getting a consistently high number of sales on each day of your book launch period.
When Amazons algorithm sees a pattern which is consistent or trending upwards, it will start selling your book for you via on-site recommendations and emails to your target audience. This is the dream come true for every author.
Stay with me, and Ill show you how to achieve this even if you are just starting out and dont have an email list or huge social media following yet.
My Gift for Readers - E-mail Scripts
If the thought of writing an email copy makes you cringe, youre in the right place. Get these 7 sequential & battle-hardened email swipe copies for effective communication with your book Launch Team! Download for FREE and save your time on copywriting! Adjust them or get inspired.
Have You Done Your Niche Research?
Before we move on, you need to understand that its not a good idea to publish a book just because you THINK it will sell. Instead, you need to do proper initial research and make sure that your book can be part of a profitable nonfiction book publishing business. The niche you choose to write in will make or break your chances of success. You can implement all the best book marketing strategies and do all the right things, but if you happen to pick a niche that doesnt have a strong market, youll struggle to sell books. Moreover, you must understand how Amazons algorithm works, what keywords to use, and which categories to choose. I cant stress this enough... Doing thorough research is a must before you even write a single word of your new book.
Since this book is part of the Sell Books on Amazon series, and I have already explained these topics in detail in my free book: 5 Secret Strategies of Kindle Publishing: Earn Passive Income with Nonfiction Books , I wont repeat them here, because this is not the topic of this book.
However, it is crucial that you really understand how Amazons algorithm works even before you start planning your book launch. Unfortunately, many authors struggle with that; therefore, I have published a short video on YouTube, where I explain the basic concepts. Please watch it here .