Smart Reads - Instagram Your Way to Success: Increase Your Sales, Market Your Products and Launch Your Brand with Social Media

Instagram Your Way to Success

Increase Your Sales, Market Your Products and Launch Your Brand with Social Media

By Smart Reads

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TABLE OF CONTENTS

INTRODUCTION

Twitter is basically dying. Facebook is still awesome, and of course you need a Facebook profile to help build your brand. But Instagram is where the people who love visuals can be found. And in 2017, more and more of people are preferring visuals more than anything.

Most people are bored of text. They want to see stuff. They're already looking at your competitors and now they want to see YOU. To make sure you dont fall behind your rivals, its time to get yourself on Instagram.

But how do you grow your brand here? How do you go from one follower (your spouse) to thousands of followers?

This book will guide you on the process of creating a solid, engaging and even profitable Instagram account to help your brand. You'll learn how to set up an account, build your following, take better photos, and market yourself so that Instagram becomes a place where your brand starts to sell itself.

CHAPTER 1 : WHY INSTAGRAM IS THE RIGHT PLACE FOR YOU

Is Instagram for you? Does it have what you need? Is it the right social media platform thats going to help you grow your brand?

Some businesses have been slow to catch on to Instagram, wrongly assuming all this time that Instagram is just for photographers, or cute people who want to take lots of selfies. But Instagram is great for any niche, whether you sell surfboards or writing services.

Lets take a look at a few of its pros:

People Get To See What Youre Selling

Some businesses are bad at explaining to their audiences what it is theyre selling. Theyre just not good with words. If you cant explain your product or service in a few words, youll have a tricky time making any sales. So why dont you take pictures of your product or service instead?

Pictures are a lot easier to understand than words. If you take the right photos, your customers can easily see what it is you sell.

You Could Go Viral

Is a boring product description on your website ever going to go viral? Its unlikely! But images on Instagram always have the potential to go viral.

Imagine if you posted an awesome image of your product, along with eye-catching copy that spoke to your target audience? Its got the potential to be shared across this social media platform, and be seen by thousands of people. That kind of exposure is awesome.

Your Competitors Might Not Be On Instagram Yet

If youre in a niche market, theres a good chance your competitors arent on Instagram yet.

And its true - a lot of people have been slow to wake up to the potential of Instagram. Most entrepreneurs assumed it wasnt a good marketplace for their niche.

So get in there and be the first in your niche. Do this and you can gobble up the lion's share of the market before anyone else. Youll have the expertise. Youll be the person everyone has been waiting for all this time.

Instagram is Rapidly Growing

Despite the fact there could be an empty hole in your niche, Instagram is growing at a rapid rate. Its still way behind Facebook in terms of total users, but in terms of engagement (which is more important) its ahead.

Why? Because people love photos. It only takes us a second or so to be struck by an eye-catching photo. Text, on the other hand, is more time consuming.

Because Instagram is growing its user base all the time, it means more and more people are thirsting for content. So give the people what they want!

Its So Easy To Connect With People

Did you think connecting with people on Instagram was always going to be the hardest bit?

There are like 300 million users on Instagram. How am I going to make a connection with them? Theyll never notice me!

Actually, its a lot easier to connect with people on Instagram than it is on Facebook. And this is all down to the power of the hash tag.

Hash tags make it so easier to find the content you're looking for. If someone uses the hash tag fun and you type it in, you can find that persons pictures. Hash tags dont cost any money. Theyre basically free advertising.

You Get To See What Works And What Doesnt

The hardest thing about being in business is you sometimes dont know what people want from you. You come up with what you think is a great product; take it to market and then it bombs. Nobody wants it. This is dispiriting, but Instagram can prevent it from happening.

If youve got something new to offer, you can post about it on Instagram and see what happens in real time. You can see whether people are drawn to your product or service, or whether theyre repelled by it. This is a great advantage when using Instagram. It will help you avoid taking a product nobody wants, all the way to market.

But What About The Cons?

There are a couple of cons to using Instagram that needs to be highlighted. These dont necessarily need to put you off using Instagram, but they might mean that you need to tweak your methods.

Your Audience Might Not Be On Here

If you have a very niche product, there is a chance your target audience isnt even on Instagram.

You Have To Focus On Organic Traffic

Especially now that Instagram is clamping down on Follow bots, organic traffic might be what you need to rely on. This is time consuming, and will require effort. It's covered in a later chapter of this book.

You Cant Upload Images From Desktop

This is a source of frustration for some. Instagram still wont let users upload from their desktop.

CHAPTER 2 : GETTING STARTED