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Paula Wynne - Pimp My Site: The DIY Guide to Seo, Search Marketing, Social Media and Online PR

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Paula Wynne Pimp My Site: The DIY Guide to Seo, Search Marketing, Social Media and Online PR
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Pimp My Site: The DIY Guide to Seo, Search Marketing, Social Media and Online PR: summary, description and annotation

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A complete course in do-it-yourself digital marketing in 14 bite-sized lessons

The global recession has sent tens of millions scrambling for alternative employment opportunities, and a great many of them have taken the leap into becoming their own bosses. As a result there is a crying need among small business startups, entrepreneurs, and independents working on a shoestring for expert guidance on marketing themselves and their businesses online. Pimp My Site fills that void. It is a complete, do-it-yourself toolkit structured as a fourteen-day course. Rather than fry readers circuits with a lot of jargon-heavy technical descriptions, Paula Wynne, a successful publicist, marketer and award-winning online entrepreneur, takes a show-and-tell approach. Her step-by-step descriptions are concise and in plain English, and each step is illustrated with vivid screenshots and illustrations, making the coverage eminently digestible, even for complete novices. From keywords and YouTube to search marketing and optimization, Pimp My Site, offers much for beginners and advanced users alike.

  • Notable experts describe, in their own words, quick, easy techniques for driving traffic to your site and achieving online success
  • An excellent do-it-yourself resource for complete beginners as well as experienced users looking to plug a few holes in their online marketing know-how
  • Provides practical coverage of all important trends and technologies, including optimization, search marketing, social media, YouTube, keywords, email marketing, and more
  • Paula Wynne: author's other books


    Who wrote Pimp My Site: The DIY Guide to Seo, Search Marketing, Social Media and Online PR? Find out the surname, the name of the author of the book and a list of all author's works by series.

    Pimp My Site: The DIY Guide to Seo, Search Marketing, Social Media and Online PR — read online for free the complete book (whole text) full work

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    As a web novice Paulas book Pimp My Site feels like it was written just for - photo 1

    As a web novice, Paulas book, Pimp My Site , feels like it was written just for me. Every web owner who wants to be taken seriously needs this helping hand.

    Ian Ogilvy, actor, playwright, novelist

    Aside from being an excellent toolkit and handy resource, this book will make you see online marketing from all angles. There is something in here for beginners and more advanced users who may be lacking in certain areas. From search marketing right through to PR and optimisation, this book is a must have for anyone confronting the challenge of pimping a website.

    Karen Hanton, MBE

    The one-stop-book for all things digital. It has everything you need to know about how to market your website. You cant go wrong here: easy to read, easy to understand and easy to implement.

    Rachel Elnaugh, Entrepreneur, star of BBC TVs Dragons Den and award winning Business Mentor

    Clear, easy-to-follow screen shots and instructions will guide you through each task to market, promote and optimise your website from beginning to end.

    Caroline Marsh, Secret Millionaire

    As an entrepreneur in our digital age, I know how important the web is for getting the message out. When it comes to pimping your site at minimal cost, Paulas book shows the way! Highly recommended.

    Toby Beresford, Syncapse

    Paulas book, Pimp My Site, has everything to optimise, promote and market a website. A novices haven and a must have toolkit for web-savvy marketers.

    Debbie Bird, Editor of Babyworld

    Crammed with useful, proven and easy to implement tips, Pimp My Site will be an indispensable asset for any business who needs to get out there.

    Jo Haigh, Bestselling Author of The Business Rules , An Entrepreneurs Guide , and Tales from the Glass Ceiling A Survival Guide for Women in Business

    The internet is a vast desert of missed opportunity punctuated with the occasional lush oasis of profit. If you want to thrive in this harsh landscape, better get yourself a map. Paula Wynnes book lays out a good guide for how to survive and prosper in the digital wilderness.

    Clem Chambers, CEO of ADVFN.com and author of The Armageddon Trade and The Twain Maxim

    Paula Wynnes book, Pimp My Site , is a great start for small businesses if they cannot afford professional experts to do their digital marketing. Anthony Quigley, Digital Marketing Institute

    Paulas excellent book covers everything you need to successfully promote your website. Keyword research, SEO, Pay Per Click, Social Networking, Email Marketing, Online PR etc. its all here in one handy digital marketing toolkit.

    Ross Jackson, SEO and Search Consultant

    This edition first published 2012

    2012 Paula Wynne

    Registered office

    Capstone Publishing Ltd. (A Wiley Company), The Atrium, Southern Gate, Chichester, West Sussex, PO19 8SQ, United Kingdom

    For details of our global editorial offices, for customer services and for information about how to apply for permission to reuse the copyright material in this book please see our website at www.wiley.com.

    The right of the author to be identified as the author of this work has been asserted in accordance with the Copyright, Designs and Patents Act 1988.

    All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, except as permitted by the UK Copyright, Designs and Patents Act 1988, without the prior permission of the publisher.

    Wiley also publishes its books in a variety of electronic formats. Some content that appears in print may not be available in electronic books.

    Designations used by companies to distinguish their products are often claimed as trademarks. All brand names and product names used in this book are trade names, service marks, trademarks or registered trademarks of their respective owners. The publisher is not associated with any product or vendor mentioned in this book. This publication is designed to provide accurate and authoritative information in regard to the subject matter covered. It is sold on the understanding that the publisher is not engaged in rendering professional services. If professional advice or other expert assistance is required, the services of a competent professional should be sought.

    Library of Congress Cataloguing-in-Publication Data

    9780857082428 (paperback), ISBN 9780857082503 (ebk),

    ISBN 9780857082510 (ebk), ISBN 9780857082527 (ebk)

    A catalogue record for this book is available from the British Library.

    The road to success is always under construction.

    Anonymous

    Acknowledgements

    Thank you for picking up this book and I hope you enjoy reading it. By the end, youll have a full Digital Marketing Strategy to optimise, promote and market your site. Firstly, I would like to say thanks to all the contributors and experts who have given up their time to offer you their best advice. And a special thank you to Karen Hanton for writing the Foreword.

    Experts

    Toby Beresford

    Ross Jackson

    Judith Lewis

    Ian Dodson

    Anthony Quigley

    Dee Blick

    Fiona Wright

    Andrew Seel

    Dan Fallon

    Alex Johnson

    A very special thank you to Iain, Jenny and the team at Wiley and Capstone for believing in Pimp My Site and being inspired to help bring this book to life.

    I would also like to mention some of the special people in my life who have always supported my writing dreams!

    My partner, Ken : youre a constant source of words, wit, smiles, laughter and strength.

    My son, Kent : you have lived through my dream and I encourage you and Jane, Jack, Caydon, Cameron and Tanna and all your cousins to pursue your dreams with every ounce of energy and to always reach for the sky.

    My Mom : you have always believed in me, a Mothers love sustains, builds and grows. Three people who are no longer with me, but I know they look down proudly: Penrose, Granny and Daddy. For my brothers and sisters and everyone in my family: for every dream weve ever dared to dream.

    Foreword

    When Paula asked me to write this Foreword, I wasnt sure what to expect. Many of my friends have read her first book, Create A Successful Website, and agree with me that it is excellent. On receipt of Pimp My Site , I was delighted to see the in-depth analysis of the chosen topics, which are broken down into Days for easily working your way through the book.

    I was brought up on a small farm in the North East of Scotland where we were used to making a little go a long way. This approach has stood me in good stead in my business life and one of the things I find really appealing about Paulas book is that its all about things you can do for yourself. Paulas book sets out simple, easy-to-do ideas for creating a Digital Marketing Strategy which is a really refreshing change from so many over-complications in the digital world.

    The book starts with the most fundamental aspect of website marketing Keywords and Search Engine Optimisation (SEO). Here Paula shows how she has tackled this complex subject and dissected it bit by knobbly bit. Starting with the perception of what keywords are and how they affect your search marketing, Paulas knowledge and simple explanations make it understandable and enjoyable to know that you too can accomplish the mean feat of beating your competitors up the Google search ladder.

    Moving on through SEO with On and Off Page Optimisation I was thrilled to see Paulas wide scope of techniques for new entrepreneurs to get found by their visitors. She has woven all the tricks of the trade through her chapters and given them added potency with advice, comments and tips from her cherry-picked experts.

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