As a web novice, Paulas book, Pimp My Site , feels like it was written just for me. Every web owner who wants to be taken seriously needs this helping hand.
Ian Ogilvy, actor, playwright, novelist
Aside from being an excellent toolkit and handy resource, this book will make you see online marketing from all angles. There is something in here for beginners and more advanced users who may be lacking in certain areas. From search marketing right through to PR and optimisation, this book is a must have for anyone confronting the challenge of pimping a website.
Karen Hanton, MBE
The one-stop-book for all things digital. It has everything you need to know about how to market your website. You cant go wrong here: easy to read, easy to understand and easy to implement.
Rachel Elnaugh, Entrepreneur, star of BBC TVs Dragons Den and award winning Business Mentor
Clear, easy-to-follow screen shots and instructions will guide you through each task to market, promote and optimise your website from beginning to end.
Caroline Marsh, Secret Millionaire
As an entrepreneur in our digital age, I know how important the web is for getting the message out. When it comes to pimping your site at minimal cost, Paulas book shows the way! Highly recommended.
Toby Beresford, Syncapse
Paulas book, Pimp My Site, has everything to optimise, promote and market a website. A novices haven and a must have toolkit for web-savvy marketers.
Debbie Bird, Editor of Babyworld
Crammed with useful, proven and easy to implement tips, Pimp My Site will be an indispensable asset for any business who needs to get out there.
Jo Haigh, Bestselling Author of The Business Rules , An Entrepreneurs Guide , and Tales from the Glass Ceiling A Survival Guide for Women in Business
The internet is a vast desert of missed opportunity punctuated with the occasional lush oasis of profit. If you want to thrive in this harsh landscape, better get yourself a map. Paula Wynnes book lays out a good guide for how to survive and prosper in the digital wilderness.
Clem Chambers, CEO of ADVFN.com and author of The Armageddon Trade and The Twain Maxim
Paula Wynnes book, Pimp My Site , is a great start for small businesses if they cannot afford professional experts to do their digital marketing. Anthony Quigley, Digital Marketing Institute
Paulas excellent book covers everything you need to successfully promote your website. Keyword research, SEO, Pay Per Click, Social Networking, Email Marketing, Online PR etc. its all here in one handy digital marketing toolkit.
Ross Jackson, SEO and Search Consultant
This edition first published 2012
2012 Paula Wynne
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Library of Congress Cataloguing-in-Publication Data
9780857082428 (paperback), ISBN 9780857082503 (ebk),
ISBN 9780857082510 (ebk), ISBN 9780857082527 (ebk)
A catalogue record for this book is available from the British Library.
The road to success is always under construction.
Anonymous
Acknowledgements
Thank you for picking up this book and I hope you enjoy reading it. By the end, youll have a full Digital Marketing Strategy to optimise, promote and market your site. Firstly, I would like to say thanks to all the contributors and experts who have given up their time to offer you their best advice. And a special thank you to Karen Hanton for writing the Foreword.
Experts
Toby Beresford
Ross Jackson
Judith Lewis
Ian Dodson
Anthony Quigley
Dee Blick
Fiona Wright
Andrew Seel
Dan Fallon
Alex Johnson
A very special thank you to Iain, Jenny and the team at Wiley and Capstone for believing in Pimp My Site and being inspired to help bring this book to life.
I would also like to mention some of the special people in my life who have always supported my writing dreams!
My partner, Ken : youre a constant source of words, wit, smiles, laughter and strength.
My son, Kent : you have lived through my dream and I encourage you and Jane, Jack, Caydon, Cameron and Tanna and all your cousins to pursue your dreams with every ounce of energy and to always reach for the sky.
My Mom : you have always believed in me, a Mothers love sustains, builds and grows. Three people who are no longer with me, but I know they look down proudly: Penrose, Granny and Daddy. For my brothers and sisters and everyone in my family: for every dream weve ever dared to dream.
Foreword
When Paula asked me to write this Foreword, I wasnt sure what to expect. Many of my friends have read her first book, Create A Successful Website, and agree with me that it is excellent. On receipt of Pimp My Site , I was delighted to see the in-depth analysis of the chosen topics, which are broken down into Days for easily working your way through the book.
I was brought up on a small farm in the North East of Scotland where we were used to making a little go a long way. This approach has stood me in good stead in my business life and one of the things I find really appealing about Paulas book is that its all about things you can do for yourself. Paulas book sets out simple, easy-to-do ideas for creating a Digital Marketing Strategy which is a really refreshing change from so many over-complications in the digital world.
The book starts with the most fundamental aspect of website marketing Keywords and Search Engine Optimisation (SEO). Here Paula shows how she has tackled this complex subject and dissected it bit by knobbly bit. Starting with the perception of what keywords are and how they affect your search marketing, Paulas knowledge and simple explanations make it understandable and enjoyable to know that you too can accomplish the mean feat of beating your competitors up the Google search ladder.
Moving on through SEO with On and Off Page Optimisation I was thrilled to see Paulas wide scope of techniques for new entrepreneurs to get found by their visitors. She has woven all the tricks of the trade through her chapters and given them added potency with advice, comments and tips from her cherry-picked experts.