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Alex Goldfayn - Selling Boldly: Applying the New Science of Positive Psychology to Dramatically Increase Your Confidence, Happiness, and Sales

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WALL STREET JOURNAL BESTSELLER!IF YOURE IN SALES, FEAR HAS COST YOU MILLIONS OF DOLLARS, AND THIS BOOK IS FOR YOU.Fear is the reason most salespeople dont like to pick up the phone (salespeople average just four hours per week on the phone, and our job is to talk to humans!).Fear is the reason we dont ask for the business more, even though our customers want to buy from us.Fear is the reason we dont offer our customers additional products and services, even though they would love to buy more from us.This book deals with that fear.You will learn exactly how to overcome this destructive fear in sales, and replace it with confidence, optimism, gratitude, joy, and proactive sales work. These are the powerful principles in the new field of positive psychology which are transforming how we work and succeed. Selling Boldly is the first book that leverages positive psychology to help you sell more.Youll also learn a series of fast, simple sales-growth techniques--like how to add on to existing orders; and how to close 20% more quotes and proposals instantly; and how to properly ask for and receive referrals--that will grow your sales...dramatically and quickly.Alex Goldfayns clients grow their sales by 10-20% annually, every year, as long as they apply his simple approaches.YOU ALREADY KNOW WHAT TO DOI am not going to teach you much in this book that you dont already know.Youre a professional salesperson. You do this for a living. You know, for example, that testimonials and referrals are among the best ways we have to grow sales, right? But do you ask for them enough? Most people dont.You know that calling a customer on the phone is more effective than emailing her, but you still often revert to email.You know your customers buy other products and services that you can help them with, but you dont ask them about these products. Youd like to help them, and they would like more of your help -- that is why theyve been with you for five or ten or twenty years -- but nevertheless we dont ask them.There is a difference between knowing what to do, and actually doing it.I know you know.With Selling Boldly, we start to do what we already know. We will cover what keeps us from doing these things (fear), how to overcome it (by listening to your happy customers), and how to implement these simple but powerful sales growth techniques (by briefly planning them, also doing them).Because sales growth comes from doing, not knowing.Today, we start doing.And growing.These approaches are laid out in this book, in precise detail, for you to implement in your own work.Alex doesnt hold anything back in this manual for selling more.Whats the secret to selling more?There is no secret.There is no magic bullet.There is only the work.There are only the mindsets, and the communications.In Selling Boldly, Alex teaches readers how to attain these mindsets, and how to implement these communications, so that sales have no choice but to grow!

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Table of Contents Guide Pages ALEX GOLDFAYN SELLING BOLDLY Applying the - photo 1
Table of Contents
Guide
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ALEX GOLDFAYN

SELLING BOLDLY
Applying the New Science of Positive Psychology to Dramatically Increase Your Confidence, Happiness, and Sales
Selling Boldly Applying the New Science of Positive Psychology to Dramatically Increase Your Confidence Happiness and Sales - image 2

Copyright 2018 by John Wiley & Sons, Inc. All rights reserved.

Published by John Wiley & Sons, Inc., Hoboken, New Jersey.

Published simultaneously in Canada.

No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate percopy fee to the Copyright Clearance Center, Inc., 222 Rosewood Drive, Danvers, MA 01923, (978) 7508400, fax (978) 6468600, or on the Web at www.copyright.com . Requests to the Publisher for permission should be addressed to the Permissions Department, John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030, (201) 7486011, fax (201) 7486008, or online at www.wiley.com/go/permissions .

Limit of Liability/Disclaimer of Warranty: While the publisher and author have used their best efforts in preparing this book, they make no representations or warranties with respect to the accuracy or completeness of the contents of this book and specifically disclaim any implied warranties of merchantability or fitness for a particular purpose. No warranty may be created or extended by sales representatives or written sales materials. The advice and strategies contained herein may not be suitable for your situation. You should consult with a professional where appropriate. Neither the publisher nor author shall be liable for any loss of profit or any other commercial damages, including but not limited to special, incidental, consequential, or other damages.

For general information on our other products and services or for technical support, please contact our Customer Care Department within the United States at (800) 7622974, outside the United States at (317) 5723993, or fax (317) 5724002.

Wiley publishes in a variety of print and electronic formats and by printondemand. Some material included with standard print versions of this book may not be included in ebooks or in printondemand. If this book refers to media such as a CD or DVD that is not included in the version you purchased, you may download this material at http://booksupport.wiley.com . For more information about Wiley products, visit www.wiley.com .

Library of Congress CataloginginPublication Data is Available:

ISBN 9781119436331 (Hardback)

ISBN 9781119436348 (ePDF)

ISBN 9781119436355 (ePub)

Cover design: Wiley

For Noah and Bella, who teach me how to live boldly and fearlessly every day.

About the Author

Alex Goldfayn is the CEO of The Revenue Growth Consultancy, a sevenfigure solo consulting practice which adds 10 to 20 percent annual revenue growth to clients by systematically implementing the mindsets and actions in this book, with layers of accountability, recognition, and reward.

Alex engages with organizations over 6 to 24 months to create the right proactive communication habits among customerfacing staff. The dayAlex's clients launch their Selling Boldly revenue growth actions, they are communicating exponentially more with customers and prospects than they were the day before. And this goes on for years. This is how his clients attain and maintain such dramatic and rapid growth.

Alex does more than 50 speeches and workshops each year, and regularly keynotes large annual association meetings as well as sales kickoff events.

You can learn more about all this work at www.goldfayn.com .

Alex is the author of The Revenue Growth Habit: The Simple Art of Growing Your Business by 15% in 15 Minutes A Day(like the book you're reading now, also published by John Wiley & Sons). It was selected as the sales book of the year by 800CEORead, and Forbes selected it as one of the top 15 business books of the year.

He is also the author of Evangelist Marketing: What Apple, Amazon and Netflix Understand About Their Customers (That Your Company Probably Doesn't),published by BenBella Books.

To learn more about growing your sales 10 to 20 percent annually with Alex, or to schedule him to speak at your next event, call him at 8474596322 or email him at

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