Areva Martin - Make It Rain!: How to Use the Media to Revolutionize Your Business & Brand

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There is no substitute for talent, but it is not enough. To be successful on the national broadcast stage takes some luck. And the harder you work, the luckier you get.

Areva Martin has that rare combination of unprecedented talent, in the trenches experience, and a passionate, driven work ethic that makes her impossible to exclude from any relevant narrative.

In Make It Rain!, she provides invaluable advice about how to leverage the incredible power of the media to get your message out to the people who need it most. She shares the inner workings of the fast-moving, sophisticated world of experting on the national broadcast stage. I should know: I have the No. 1 syndicated informational talk show on TV, and Areva Martin is my No. 1 expert. She always delivers.

Its tough out there. Inside information can let you know how to present your expertise to bookers and producers in the most effective ways and give you an edge that helps you stand out from the competition.

Ive always believed that, if you hope to succeed, you need to build a strong core of supporters who share your visions and your passions. Its a proven way to make important things happen.

Thats exactly what Areva Martins dynamic new book, Make It Rain!, is all about. With her own expertise at using social media to leverage her TV appearances into a platform that continues to grow at astounding rates, she shows you how to break into radio, podcasts, cable, and national TV. This book will help you get out of your comfort zonethe ways of building your business and your brand that have taken you only so far. It can be frightening, but if you want things to change, youve got to take action. Make It Rain! will show you how to make those efforts succeed.

Areva is the first true expert to reveal these secrets about how TV news works behind the scenes. This is how the pros do it. Anyone hoping to become a thought leader in todays competitive market will find this book invaluable. One chapter alone, Jump on Breaking News Stories, is worth the price of the book.

I believe in a defined product. Areva tells you exactly how to define yourself as an expert and own your lane to become the go-to resource when your subject is pushed front and center in the countrys collective consciousness.

Areva Martin made her first TV appearance as an expert on my show. It was immediately obvious that she had a lot to offer. When I asked for her opinion, she answered with powerful, poignant statements that went right to the heart of the issue. Her insights always help clarify the pivotal issues. And with all her energy and panache, the camera loves her.

Areva is now a part of the Dr. Phil family, regularly appearing on my show and co-hosting one of the other Stage 29 productions, the Emmy Award-winning daytime show The Doctors.

Im delighted that she has written this book to share the skills she demonstrates every time shes on the air. On my show, I can always rely on the fact that Areva never strays from the goal of the show; she follows my lead, treats the guests with respect, doesnt compete for the mic, and always comes prepared. These are exactly the qualities every show is looking for.

Make It Rain! will be a great tool for all of my producers as they prepare experts for appearances on Dr. Phil. Following Arevas well-articulated guidelines and watching her appearances is the formula for assured success.

Well done, Areva!