Neil Murphy - Fresh Restaurant Marketing: 34 Rules On How To Get Your Customers Coming Back Again And Again

Little Hinges Swing Big Restaurant Doors

34 Rules on how to get your customers coming back again & again .. guaranteed

Make more money inless time & have more fun

ISBN: 9781624883897

Neil Murphy is widely known as an energetic, competitive and successful entrepreneur, specialising in the sales arena. Neil has a major focus on delivering customer service excellence, team retention and follow-up marketing.

Most recently, Neil has worked with many restaurants and food pubs as well as salons and beauty spas to help develop customer VIP systems generating extra profits through customers visiting again and againproving the power of repeat customer business.

Neil is an accomplished public speaker and big believer in niche marketing and the power of focus to achieve in all that we set out to achieve.

In this new economy, Neil has proven the most important person in any business is the customer. Neil has successfully shared this when speaking and presenting to managers, business owners and entrepreneurs at many events, including the Institute of Customer Service meetings, Institute of Directors Hampshire (Mentor Magic winner) and, also, the Lloyds Commercial Banking Charter Event in Andover.

Some of the leading strategies Neil is committed to are customers buy when they are ready to buy, not when the salesman is ready to sell and look very closely for the hidden business within your business!

Neil was the author and founder of Armchair and their monthly newsletter, which has proven to be extremely well received, won new client sales and helped generate referrals, as well as an extremely successful strategy to boost customer retention - one of the fastest ways to gain market share!

What?! Okay, you a probably thinking what is this title all about. But just think about it how small are the hinges against the size of those massive doors they swing?

But what does this have to do with restaurants? Well in the serious and competitive world of restaurants, its the little things that count and a lot of little things can make a big difference.

Make no mistake; we are living in the most challenging times for restaurant owners and managers that we have experienced in our lifetimes and only the fit will survive, the race is on and you are in it!

The 3 harsh realities are that there will be lots of changes in the restaurant industry ahead probably more than ever before secondly there will be more competition in your business than ever before, and third there will be more opportunity in your business than ever before.

I believe you must move quickly to take advantage and implement some of the rules in this e-book quickly it is now a fact that its not the big that take over the small but the fast that take over the slow

These rules are what I have studied, researched, experienced and helped me achieve 2 separate major achievements in building and developing 2 businesses to break through the 1 million per year and those businesses are still thriving today!

The 34 Rules also include some hard won-lessons over the last years that may seem trivial but require serious focus and rest assured that you will never find a top successful business that does not use them. Any successful restaurant knows that it is the little things that count they know that little hinges swing those big restaurant doors. That is why they are what they are .a success.

In todays economy too many restaurants are still one transaction style, meaning they consistently provide great food, service, attention to detail, resulting in a delighted customer who leaves a generous tip, shakes hands & just as leaving they even use promising words thank you so much weve really enjoyed it and promise we will come back!

The ultimate result is that they often dont come back even though it was said with every intention & total honesty because the truth is they are open to so many restaurant offers and deals from your competitors & rivals that they are totally distracted and become bored if you arent following up, keeping in touch & showing you appreciate them in a special way and as a special VIP customer!

The story (Ive tried to keep short) is about 2 restaurants next door to each other with different owners but both being seriously considered for purchase because of such a great location!

The confident restaurant purchaser greeted the prospective seller of restaurant no1 with the questionwhat can you tell me about your restaurant?

The (normal & boring) response waswell, this is the kitchen & here is the dining area and I guess you want to see the company accounts after 4 minutes the buyer said thank you Ill be back in touch

When he visited the restaurant next door and asked the owner the exact same question the owner replied we only want to sell to somebody who is seriously committed to customer service and who will understand & fully appreciate the exceptional levels of consistent customer excellence, growth & cutting edge marketing that has successfully been implemented in our restaurant.

The steady stream of good quality customers is the secret to our super successful restaurant

This loyalty culture helps generate repeat visitors, word of mouth referrals, more customer celebrations & ultimately more spend which is all tracked and can be accessed instantly & from anywhere in the world 365 days a year It will even work for multiple restaurants after all its the knowledge of results that improves results.

While one restaurant owner was just working as a one transaction business restaurant No 2 was intent on not ignoring his customers and clearly knew that his rival way of running his restaurant were seriously outdated

He also knew that the organisaton and automation of a VIP scheme is absolutely a skill of the future!

After all, if you cant keep score and you dont know where youre going any bus will take you there!

The power of a simple unified system is what was the little difference although it was a little difference it was very important.

The owner of restaurant 2 said I may not be in an actual contest, but you better believe Im checking to see if the car in his driveway is faster, shinier or more expensive than my own.

The owner replied we only want to sell to somebody who is seriously committed to customer service and who will understand and fully appreciate the exceptional levels of consistent customer excellence, growth, and cutting edge marketing that has successfully been implemented in our restaurant.

The steady stream of good quality customers is the secret to our super successful restaurant.

This loyalty culture helps generate repeat visitors, word of mouth referrals, more customer celebrations and ultimately more spend which is all tracked and can be assessed instantly and from anywhere in the world 365 days a year it will even work for multiple restaurants after all its the knowledge of results that improves results

The other areas we also track and monitor progress include

• Number of VIP members for your restaurant
• Number of new members in last 24 hours, this week / month / all time
• Total customer spend this month /all time
• Top spending customers
• Most frequent visiting customers