Presentations For Dummies
by Malcolm Kushner
Presentations For Dummies
Published by
Wiley Publishing, Inc.
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Copyright 2004 by Wiley Publishing, Inc., Indianapolis, Indiana
Published simultaneously in Canada
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Library of Congress Control Number: 2004107977
ISBN: 978-0-7645-5955-6
Manufactured in the United States of America
10 9 8 7 6 5
1O/RW/QX/QU/IN
About the Author
Malcolm Kushner, Americas favorite humor consultant, is an internationally acclaimed expert on humor and communication and a professional speaker. Since 1982, he has trained thousands of managers, executives, and professionals how to gain a competitive edge with humor. His clients include IBM, Hewlett-Packard, AT&T, Chevron, Aetna, Motorola, and Bank of America.
A popular speaker, his Leading With Laughter presentation features rare video clips of U.S. presidents using humor intentionally and successfully. He has performed the speech at many corporate and association meetings, as well as at the Smithsonian Institution.
Kushner has also written presentations for some of the nations leading corporate executives. His work has included everything from remarks at annual shareholder meetings to commencement addresses and Congressional testimony.
A Phi Beta Kappa graduate of the University of Buffalo, Kushner holds a B.A. in Speech-Communication. His M.A. in Speech-Communication is from the University of Southern California, where he taught freshman speech. He also has a J.D. from the University of California Hastings College of the Law. Prior to becoming a humor consultant, he practiced law with a major San Francisco law firm.
Kushner is the author of The Light Touch: How to Use Humor for Business Success (Simon & Schuster) and Vintage Humor for Wine Lovers (Malcolm Kushner & Associates). He is also a cocreator of the humor exhibit at the Ronald Reagan Presidential Library.
Frequently interviewed by the media, Kushner has been profiled in Time Magazine , USAToday , The New York Times, and numerous other publications. His television and radio appearances include CNN, National Public Radio, CNBC, Voice of America, and TheLarry King Show. His annual Cost of Laughing Index has been featured on TheTonight Show and the front page of The Wall Street Journal .
Need a great speaker for your next meeting or event? Contact Malcolm at P.O. Box 7509, Santa Cruz, CA 95061, call 831-425-4839, or e-mail him at mk@kushnergroup.com . Visit his Web site at www.kushnergroup.com .
Dedication
In memory of John Cantu, a comedy teacher, writer, and legend in his own mindand a lot of other peoples too.
Authors Acknowledgments
You love me. You really love me. (Oops, I thought this was my Academy Awards speech.) This is actually the speech about people I love. Lets start with the people at Wiley. My thanks go to Marc Mikulich for talking me into writing this book and to Kathy Cox for making it happen. Thanks also to Georgette Beatty, who provided superb editing and due-date reminders, as well as copy editor Jennifer Bingham and technical editor Susan Clark Lawson.
Speaking of special thanks, I must shower praise upon my wife, Christine Griger, who put up with me while I was writing. And I must thank my son, Sam, for his encouragement.
Special thanks go to the late San Francisco comedy coach John Cantu. He was a good friend and teacher who is greatly missed by everyone who knew him. Loyd Auerbach, Allatia Harris, and N.R. Mitgang also received repeated calls to tap into their expertiseand came through every time. And John Gallaghers computer expertise was invaluable.
I also want to thank all the other people who were interviewed for this book. They include Kare Anderson, Neil Baron, Martin Gonzales Bravo, Rachael Brune, Joe DiNucci, Scott Fivash, James Harris III, David Haussler, Barbara Howard, Rich Johnson, Willy Keats, Charles Lax, Marcia Lemmons, Jim Lukaszewski, Steven Resnick, Paula Swanson, Allen Weiner, Patty White, and Les Wright. (Ive probably forgotten somebody, and if I did, I apologize.)
Thanks for support and encouragement go to Rich Herzfeld, Bob Reed, Jack Burkett, Stu Silverstein, Debra DeCuir, Karen Kushner, Barbara Nash, Emily and Elizabeth Woodge Stover, the DuFau family, and Arthur, Karen, Heather, and Amy Tamarkin. Special thanks go to Tom Daly IV at Vital Speeches for granting permission to use so many of the quotes contained in the book.