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Malcolm Kushner - Presentations For Dummies

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Whether youre dealing with one person or one thousand, the ability to transmit ideas in a coherent and compelling fashion is one of the most important skills you can ever develop. Want to impress your colleagues? Convince your clients? Prove your point? The key to success is what you say. To get what you want in life, you have to present yourself forcefully, credibly, and convincingly.

If you need to land that big consulting job or launch a new initiative at the office, knowing how to present your case is half the battle. Luckily, Presentations For Dummies shows you the way. It gives you all the tools and tips you need to make your presentations flawless and effective, including proven advice on:

  • Relating to your audience
  • Overcoming stage fright
  • Adding flare with personal stories
  • Using humor to loosen up the crowd
  • Making your point with visual aids
  • From getting prepared to dealing with unexpected problems while youre the focus of attention, this handy guide covers everything you need to make all your presentations flawless. Youll learn how to create fantastic, effective visual aids that make your point with passion, and a whole lot more:

  • Gathering sources and compiling data
  • Organizing your ideas
  • Improving your timing for maximum impact
  • Using your pre-presentation nerves as an asset
  • Choosing the perfect word in every instance
  • Crafting an introduction, conclusion, and transitions
  • Using PowerPoint to make your point
  • Understanding what body language says about you
  • Simple tricks for every situation
  • Written by consultant, humorist, and professional speaker Malcolm Kushner, Presentations For Dummies tells you everything you need to know and do to get it right from the start. But be careful, this powerful resource could make your presentations so good that you might have to give more of them.

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    Presentations For Dummies by Malcolm Kushner Presentations For Dummies - photo 1
    Presentations For Dummies

    by Malcolm Kushner

    Presentations For Dummies Published by Wiley Publishing Inc 111 River St - photo 2

    Presentations For Dummies

    Published by
    Wiley Publishing, Inc.
    111 River St.
    Hoboken, NJ 07030-5774
    www.wiley.com

    Copyright 2004 by Wiley Publishing, Inc., Indianapolis, Indiana

    Published simultaneously in Canada

    No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, except as permitted under Sections 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, 222 Rosewood Drive, Danvers, MA 01923, 978-750-8400, fax 978-646-8600. Requests to the Publisher for permission should be addressed to the Legal Department, Wiley Publishing, Inc., 10475 Crosspoint Blvd., Indianapolis, IN 46256, 317-572-3447, fax 317-572-4355, or e-mail brandreview@wiley.com.

    Trademarks: Wiley, the Wiley Publishing logo, For Dummies, the Dummies Man logo, A Reference for the Rest of Us!, The Dummies Way, Dummies Daily, The Fun and Easy Way, Dummies.com and related trade dress are trademarks or registered trademarks of John Wiley & Sons, Inc. and/or its affiliates in the United States and other countries, and may not be used without written permission. All other trademarks are the property of their respective owners. Wiley Publishing, Inc., is not associated with any product or vendor mentioned in this book.

    LIMIT OF LIABILITY/DISCLAIMER OF WARRANTY: The publisher and the author make no representations or warranties with respect to the accuracy or completeness of the contents of this work and specifically disclaim all warranties, including without limitation warranties of fitness for a particular purpose. No warranty may be created or extended by sales or promotional materials. The advice and strategies contained herein may not be suitable for every situation. This work is sold with the understanding that the publisher is not engaged in rendering legal, accounting, or other professional services. If professional assistance is required, the services of a competent professional person should be sought. Neither the publisher nor the author shall be liable for damages arising herefrom. The fact that an organization or Website is referred to in this work as a citation and/or a potential source of further information does not mean that the author or the publisher endorses the information the organization or Website may provide or recommendations it may make. Further, readers should be aware that Internet Websites listed in this work may have changed or disappeared between when this work was written and when it is read.

    For general information on our other products and services or to obtain technical support, please contact our Customer Care Department within the U.S. at 800-762-2974, outside the U.S. at 317-572-3993, or fax 317-572-4002.

    Wiley also publishes its books in a variety of electronic formats. Some content that appears in print may not be available in electronic books.

    Library of Congress Control Number: 2004107977

    ISBN: 978-0-7645-5955-6

    Manufactured in the United States of America

    10 9 8 7 6 5

    1O/RW/QX/QU/IN

    Picture 3
    About the Author

    Malcolm Kushner, Americas favorite humor consultant, is an internationally acclaimed expert on humor and communication and a professional speaker. Since 1982, he has trained thousands of managers, executives, and professionals how to gain a competitive edge with humor. His clients include IBM, Hewlett-Packard, AT&T, Chevron, Aetna, Motorola, and Bank of America.

    A popular speaker, his Leading With Laughter presentation features rare video clips of U.S. presidents using humor intentionally and successfully. He has performed the speech at many corporate and association meetings, as well as at the Smithsonian Institution.

    Kushner has also written presentations for some of the nations leading corporate executives. His work has included everything from remarks at annual shareholder meetings to commencement addresses and Congressional testimony.

    A Phi Beta Kappa graduate of the University of Buffalo, Kushner holds a B.A. in Speech-Communication. His M.A. in Speech-Communication is from the University of Southern California, where he taught freshman speech. He also has a J.D. from the University of California Hastings College of the Law. Prior to becoming a humor consultant, he practiced law with a major San Francisco law firm.

    Kushner is the author of The Light Touch: How to Use Humor for Business Success (Simon & Schuster) and Vintage Humor for Wine Lovers (Malcolm Kushner & Associates). He is also a cocreator of the humor exhibit at the Ronald Reagan Presidential Library.

    Frequently interviewed by the media, Kushner has been profiled in Time Magazine , USAToday , The New York Times, and numerous other publications. His television and radio appearances include CNN, National Public Radio, CNBC, Voice of America, and TheLarry King Show. His annual Cost of Laughing Index has been featured on TheTonight Show and the front page of The Wall Street Journal .

    Need a great speaker for your next meeting or event? Contact Malcolm at P.O. Box 7509, Santa Cruz, CA 95061, call 831-425-4839, or e-mail him at mk@kushnergroup.com . Visit his Web site at www.kushnergroup.com .

    Dedication

    In memory of John Cantu, a comedy teacher, writer, and legend in his own mindand a lot of other peoples too.

    Authors Acknowledgments

    You love me. You really love me. (Oops, I thought this was my Academy Awards speech.) This is actually the speech about people I love. Lets start with the people at Wiley. My thanks go to Marc Mikulich for talking me into writing this book and to Kathy Cox for making it happen. Thanks also to Georgette Beatty, who provided superb editing and due-date reminders, as well as copy editor Jennifer Bingham and technical editor Susan Clark Lawson.

    Speaking of special thanks, I must shower praise upon my wife, Christine Griger, who put up with me while I was writing. And I must thank my son, Sam, for his encouragement.

    Special thanks go to the late San Francisco comedy coach John Cantu. He was a good friend and teacher who is greatly missed by everyone who knew him. Loyd Auerbach, Allatia Harris, and N.R. Mitgang also received repeated calls to tap into their expertiseand came through every time. And John Gallaghers computer expertise was invaluable.

    I also want to thank all the other people who were interviewed for this book. They include Kare Anderson, Neil Baron, Martin Gonzales Bravo, Rachael Brune, Joe DiNucci, Scott Fivash, James Harris III, David Haussler, Barbara Howard, Rich Johnson, Willy Keats, Charles Lax, Marcia Lemmons, Jim Lukaszewski, Steven Resnick, Paula Swanson, Allen Weiner, Patty White, and Les Wright. (Ive probably forgotten somebody, and if I did, I apologize.)

    Thanks for support and encouragement go to Rich Herzfeld, Bob Reed, Jack Burkett, Stu Silverstein, Debra DeCuir, Karen Kushner, Barbara Nash, Emily and Elizabeth Woodge Stover, the DuFau family, and Arthur, Karen, Heather, and Amy Tamarkin. Special thanks go to Tom Daly IV at Vital Speeches for granting permission to use so many of the quotes contained in the book.

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