Wempen - PowerPoint 2013 Bible

Part I

Building Your Presentation

In This Part

Chapter 1 A First Look at PowerPoint

Chapter 2 Creating and Saving Presentation Files

Chapter 3 Creating Slides and Text Boxes

Chapter 4 Working with Layouts, Themes, and Masters

Chapter 5 Formatting Text

Chapter 6 Formatting Paragraphs and Text Boxes

Chapter 7 Correcting and Improving Text

Chapter 8 Creating and Formatting Tables

Chapter 1

A First Look at PowerPoint

In This Chapter

PowerPoint 2013 is a member of the Microsoft Office 2013 suite of programs. A suite is a group of programs designed by a single manufacturer to work well together. Like its siblings Word (the word processor), Excel (the spreadsheet), Outlook (the personal organizer and e-mail manager), and Access (the database) PowerPoint has a well-defined role. It creates materials for presentations.

A presentation is any kind of interaction between a speaker and audience, but it usually involves one or more of the following: computer-displayed slides, noncomputerized visual aids (such as transparencies or 35mm slides), hard-copy handouts, and/or speaker's notes. PowerPoint can create all of these types of visual aids, plus many other types that you'll learn about as you go along.

Because PowerPoint is so tightly integrated with the other Microsoft Office 2013 components, you can easily share information among them. For example, if you have created a graph in Excel, you can use it on a PowerPoint slide. It goes the other way too. You can, for example, take the outline from your PowerPoint presentation and copy it into Word, where you can dress it up with Word's powerful document formatting commands. Virtually any piece of data in any Office program can be linked to any other Office program, so you never have to worry about your data being in the wrong format. PowerPoint also accepts data from almost any other Windows-based application and can import a variety of graphics, audio, and video formats.

In this chapter you'll get a big-picture introduction to PowerPoint 2013, and then we'll fire up the program and poke around a bit to help you get familiar with the interface. You'll find out how to use the tabs and panes and how to get help and updates from Microsoft.

PowerPoint is a popular tool for people who give presentations as part of their jobs and also for their support staff. With PowerPoint, you can create visual aids that help get the message across to an audience, whatever that message may be and whatever the format in which it is presented. Although the traditional kind of presentation is a live speech presented at a podium, advances in technology have made it possible to give several other kinds of presentations, and PowerPoint has kept pace nicely. The following list outlines the most common PowerPoint formats:

• Podium. For live presentations, PowerPoint helps the lecturer emphasize key points through the use of computer-based shows (from a notebook or tablet PC, for example) or overhead transparencies.
• Kiosk shows. These are self-running presentations that provide information in an unattended location. You have probably seen such presentations listing meeting times and rooms in hotel lobbies and as sales presentations at trade show booths.
• CDs and DVDs. You can package a PowerPoint presentation on a CD or DVD and distribute it with a press release, a marketing push, or a direct mail campaign. The presentation can be in PowerPoint format, or it can be converted to some other format, such as PDF or a video clip.
• Internet formats. You can use PowerPoint to create a show that you can present live over a network or the Internet, while each participant watches from their own computer. You can even store a self-running or interactive presentation on a website in a variety of formats and make it available for the public to download and run on a PC.

When you start your first PowerPoint presentation, you may not be sure which delivery method you will use. However, it's best to decide the presentation format before you invest too much work in your materials because the audience's needs are different for each medium.

Need help structuring a presentation or planning for its delivery? See Appendix A, What Makes a Great Presentation?

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Most people associate PowerPoint with sales presentations, but PowerPoint is useful for people in many other lines of work as well. The following sections present a sampling of how real people just like you are using PowerPoint in their daily jobs.

More people use PowerPoint for selling goods and services than for any other reason. Armed with a laptop computer and a PowerPoint presentation, a salesperson can make a good impression on a client anywhere in the world. shows a slide from a sample sales presentation.

PowerPoint offers unparalleled flexibility for presenting information to potential customers.

These are just some of the sales tools you can create with PowerPoint:

• Live presentations in front of clients with the salesperson present and running the show. This is the traditional kind of sales pitch that most people are familiar with.
• Self-running presentations that flip through the slides at specified intervals so that passersby can read them or ignore them as they wish. These types of presentations are great for grabbing people's attention at trade show booths.
• User-interactive product information demos distributed on CD/DVD that potential customers can view at their leisure on their own PCs. This method is very inexpensive because you can create a single presentation and distribute it by mail to multiple customers.

See Chapter 19, Designing User-Interactive or Self-Running Presentations, to learn about controlling a live presentation. You create a self-running or user-interactive presentation in Chapter 20, Preparing a Presentation for Mass Distribution.

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The distinction between sales and marketing can be rather blurred at times, but marketing generally refers to the positioning of a product in the media rather than its presentation to a particular company or individual. Marketing representatives are often called upon to write advertising copy, generate camera-ready layouts for print advertisements, design marketing flyers and shelf displays, and produce other creative selling materials.

PowerPoint is not a drawing program per se, and it can't substitute for one except in a crude way. However, by combining the Office 2013 clip art collection and drawing tools with some well-chosen fonts and borders, a marketing person can come up with some very usable designs in PowerPoint. shows an example. You learn about clip art in Chapter 11, Working with Clip Art and Photos. You can also integrate video clips in PowerPoint presentations that can tell the story of your product; see Chapter 15 for more information.