Judi Sheppard Missett - Building a Business with a Beat

Praise for

Building a Business with a Beat

I love this inspiring book and so will you. A classic servant leader, Judi Sheppard Missetts passion and purpose for 50 years has been helping people reach their fitness and entrepreneurial goals while having fun, making friends, and listening to positive, energizing music. Here, Judi generously shares the challenges and victories, problems and solutions of a little startup business that grew into a global brand. The Jazzercise success story is a great readand a shot in the arm for leaders, entrepreneurs, and fitness enthusiasts everywhere. Read this book and get moving toward your goalswhatever they may be!

Ken Blanchard, coauthor of The New One Minute Manager and Servant Leadership in Action

This book is informative, inspiring and empoweringnot just about building a business with a beat, but about building a life with a heart.

Dr. Art Ulene, former NBC TODAY Show Medical Correspondent

Todays modern fitness movement owes a debt of gratitude to Judi, who has been an innovator for half a century. She exemplified early what a purpose driven business is. Fans and newbies alike will enjoy and benefit from this book.

Christie Hefner, former Chairman and CEO of Playboy Enterprises and cofounder of the Committee of 200

Judi Sheppard Missett has indeed built an empire and is a rock star in the world of womens entrepreneurship. She leads with sound business principles, a kind heart, and a true love for the amazing business she and her team have grown over five decades. This book is a must-read.

Monica Smiley, Editor and Publisher of Enterprising Women Magazine

I am so proud to have Judi Sheppard Missett as a WPO member, Board director, friend and one of my personal heroes. She rebelled by taking a nontraditional path, doing what she loved and building it into a fitness empire. Her commitment to making a difference has helped raise $30 million for charity. A gracious and supportive leader, Judi is always willing to share her wisdom with others and pay it forward for the next generation of women entrepreneurs. She emulates our organizations motto: Reaching Farther. Together.

Dr. Marsha Firestone, Founder and President of Women Presidents Organization

Judi was lovingly called The Diamond by my father, Gus, because of her brilliant spark. She shined in every waytalented, creative, passionate, intelligent, generous and determined. Judis vision is the reason JAZZERCISE, INC. changed the exercise world!

Amy Giordano, Executive Director of Gus Giordano Dance School

Judi Sheppard Missett has been an extraordinary, innovative leader in the business of health and fitness for 50 years. Not only is she a pioneer in the industry, but also an incredible visionary who still creates, leads and inspires to this day. By working with Judi at the National Fitness Leaders Association, the California Governors Council on Physical Fitness and Sports, and the Great American Workout at the White House, I have always admired how she leads with heart, soul, passion, and kindness. It was an enormous honor to present Judi with the well-deserved Presidents Council on Physical Fitness and Sports Lifetime Achievement Award. Her commitment to excellence goes hand-in-hand with fun and pure enjoyment. She leads Jazzercise with a culture of philanthropy, always giving back. The way Judi combines her remarkable business acumen with serving others is a wonderful example for any aspiring leader.

Melissa Johnson, MS, former Executive Director of Presidents Council on Physical Fitness and Sports

Judis enthusiasm, healthy lifestyle, and business insight have created a fitness empire that has had worldwide impact.

John Cates, former Executive Director of CA Governors Council on Physical Fitness and Sports

Judi Sheppard Missett is an icon in the fitness industry. She was a pioneer of dance-exercise that helped launch an entire worldwide fitness movement! She figured out how to make fitness fun (and effective) and has set an example for the rest of the industry to follow. She has been a role model for many, including us. IDEA gave her many awards over the years, including the Lifetime Achievement award. Judi is one in a million!

Kathie and Peter Davis, cofounders of IDEA Health and Fitness Association

Copyright 2019 by Judi Sheppard Missett. All rights reserved. Except as permitted under the United States Copyright Act of 1976, no part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written permission of the publisher.

ISBN: 978-1-26-044131-4
MHID: 1-26-044131-8

The material in this eBook also appears in the print version of this title: ISBN: 978-1-26-044130-7, MHID: 1-26-044130-X.

eBook conversion by codeMantra
Version 1.0

All trademarks are trademarks of their respective owners. Rather than put a trademark symbol after every occurrence of a trademarked name, we use names in an editorial fashion only, and to the benefit of the trademark owner, with no intention of infringement of the trademark. Where such designations appear in this book, they have been printed with initial caps.

McGraw-Hill Education eBooks are available at special quantity discounts to use as premiums and sales promotions or for use in corporate training programs. To contact a representative, please visit the Contact Us page at www.mhprofessional.com.

TERMS OF USE

This is a copyrighted work and McGraw-Hill Education and its licensors reserve all rights in and to the work. Use of this work is subject to these terms. Except as permitted under the Copyright Act of 1976 and the right to store and retrieve one copy of the work, you may not decompile, disassemble, reverse engineer, reproduce, modify, create derivative works based upon, transmit, distribute, disseminate, sell, publish or sublicense the work or any part of it without McGraw-Hill Educations prior consent. You may use the work for your own noncommercial and personal use; any other use of the work is strictly prohibited. Your right to use the work may be terminated if you fail to comply with these terms.

THE WORK IS PROVIDED AS IS. McGRAW-HILL EDUCATION AND ITS LICENSORS MAKE NO GUARANTEES OR WARRANTIES AS TO THE ACCURACY, ADEQUACY OR COMPLETENESS OF OR RESULTS TO BE OBTAINED FROM USING THE WORK, INCLUDING ANY INFORMATION THAT CAN BE ACCESSED THROUGH THE WORK VIA HYPERLINK OR OTHERWISE, AND EXPRESSLY DISCLAIM ANY WARRANTY, EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO IMPLIED WARRANTIES OF MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE. McGraw-Hill Education and its licensors do not warrant or guarantee that the functions contained in the work will meet your requirements or that its operation will be uninterrupted or error free. Neither McGraw-Hill Education nor its licensors shall be liable to you or anyone else for any inaccuracy, error or omission, regardless of cause, in the work or for any damages resulting therefrom. McGraw-Hill Education has no responsibility for the content of any information accessed through the work. Under no circumstances shall McGraw-Hill Education and/or its licensors be liable for any indirect, incidental, special, punitive, consequential or similar damages that result from the use of or inability to use the work, even if any of them has been advised of the possibility of such damages. This limitation of liability shall apply to any claim or cause whatsoever whether such claim or cause arises in contract, tort or otherwise.