Douglas Robert Brown - The Restaurant Managers Handbook: How to Set Up, Operate, and Manage a Financially Successful Food Service Operation
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- Book:The Restaurant Managers Handbook: How to Set Up, Operate, and Manage a Financially Successful Food Service Operation
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The Restaurant Managers Handbook: How to Set Up, Operate, and Manage a Financially Successful Food Service Operation: summary, description and annotation
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The multiple award-winning Restaurant Managers Handbook is the best-selling book on running a successful food service. Now in the fourth completely revised edition, nine new chapters detail restaurant layout, new equipment, principles for creating a safer work environment, and new effective techniques to interview, hire, train, and manage employees. We provide a new chapter on tips and IRS regulations as well as guidance for improved management, new methods to increase your bottom line by expanding the restaurant to include on-and off-premise catering operations. Weve added new chapters offering food nutrition guidelines and proper employee training. The Fourth Edition of the Restaurant Managers Handbook is an invaluable asset to any existing restaurant owner or manager as well as anyone considering a career in restaurant management or ownership. All existing chapters have new and updated information. This includes extensive material on how to prepare a restaurant for a potential sale. There is even an expanded section on franchising. You will find many additional tips to help restaurant owners and managers learn to handle labor and operational expenses, rework menus, earn more from better bar management, and introduce up-scale wines and specialties for profit. You will discover an expanded section on restaurant marketing and promotion plus revised accounting and budgeting tips. This new edition includes photos and information from leading food service manufacturers to enhance the text. While providing detailed instruction and examples, the author leads you through finding a location that will bring success, learning how to draw up a winning business plan, how to buy and sell a restaurant, how to franchise, and how to set up basic cost-control systems. You will have at your fingertips profitable menu planning, sample restaurant floor plans and diagrams, successful kitchen management, equipment layout and planning, food safety, Hazardous and Critical Control Point (HACCP) information, and successful beverage management. You will be able to generate high profile public relations and publicity, initiate low cost internal marketing ideas, and low- and no-cost ways to satisfy customers and build sales. You will learn how to keep bringing customers back, how to hire and keep a qualified professional staff, manage and train employees as well as accessing thousands of great tips and useful guidelines. This Restaurant Managers Handbook covers everything that many consultants charge thousands of dollars to provide. The extensive resource guide details more than 7,000 suppliers to the industry virtually a separate book on its own. This reference book is essential for professionals in the hospitality field as well as newcomers who may be looking for answers to cost-containment and training issues.
The companion CD-ROM is not available for download with this electronic version of the book but it may be obtained separately by contacting Atlantic Publishing Group at sales@atlantic-pub.com
Note: CD-ROM/DVD and other supplementary materials are not included.
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The Restaurant Managers Handbook
How to Set Up, Operate, and Manage a Financially Successful Food Service Operation
By Douglas Robert Brown
Copyright 2007 by Atlantic Publishing Group, Inc.
1405 SW 6th Avenue Ocala, Florida 34471-0640 800-814-1132 Fax 352-622-1875 SAN Number: 268-1250
Member American Library Association
No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without the prior written permission of the Publisher. Requests to the Publisher for permission should be sent to Atlantic Publishing Group, Inc., 1405 SW 6th Avenue, Ocala, Florida 34471.
ISBN-13: 978-0-910627-97-9 ISBN-10: 0-910627-97-5
Library of Congress Cataloging-in-Publication Data
Brown, Douglas Robert, 1960-
The restaurant manager's handbook : how to set up, operate, and manage a financially successful food service operation / Douglas Robert Brown. -- Rev. 4th ed.
p. cm.
Includes bibliographical references and index.
ISBN-13: 978-0-910627-97-9 (alk. paper)
ISBN-10: 0-910627-97-5 (alk. paper)
1. Restaurant management. I. Title.
TX911.3.M27B76 2007
647.95068--dc22
2007031790
10 9 8 7 6 5 4 3
LIMIT OF LIABILITY/DISCLAIMER OF WARRANTY: The publisher and the author make no representations or warranties with respect to the accuracy or completeness of the contents of this work and specifically disclaim all warranties, including without limitation warranties of fitness for a particular purpose. No warranty may be created or extended by sales or promotional materials. The advice and strategies contained herein may not be suitable for every situation. This work is sold with the understanding that the publisher is not engaged in rendering legal, accounting, or other professional services. If professional assistance is required, the services of a competent professional should be sought. Neither the publisher nor the author shall be liable for damages arising herefrom. The fact that an organization or website is referred to in this work as a citation and/or a potential source of further information does not mean that the author or the publisher endorses the information the organization or website may provide or recommendations it may make. Further, readers should be aware that Internet websites listed in this work may have changed or disappeared between when this work was written and when it is read.
TRADEMARK DISCLAIMER: All trademarks, trade names, or logos mentioned or used are the property of their respective owners and are used only to directly describe the products being provided. Every effort has been made to properly capitalize, punctuate, identify, and attribute trademarks and trade names to their respective owners, including the use of and wherever possible and practical. Atlantic Publishing Group, Inc. is not a partner, affiliate, or licensee with the holders of said trademarks.
Atlantic Publishing does not endorse the products offered by the manufacturers mentioned in this book and was not compensated in any way to include photos or information in this reference manual. Submissions were voluntary; Atlantic Publishing did not pay any manufacturers to participate. To include your products in an Atlantic Publishing publication call 1-800-814-1132.
A few years back we lost our beloved pet dog Bear, who was not only our best and dearest friend but also the Vice President of Sunshine here at Atlantic Publishing. He did not receive a salary but worked tirelessly 24 hours a day to please his parents.
Bear was a rescue dog who turned around and showered myself, my wife, Sherri, his grandparents Jean, Bob, and Nancy, and every person and animal he met (well, maybe not rabbits) with friendship and love. He made a lot of people smile every day.
We wanted you to know a portion of the profits of this book will be donated in Bears memory to local animal shelters, parks, conservation organizations, and other individuals and nonprofit organizations in need of assistance.
Douglas and Sherri Brown
PS: We have since adopted two more rescue dogs: first Scout, and the following year, Ginger. They were both mixed golden retrievers who needed a home.
Want to help animals and the world? Here are a dozen easy suggestions you and your family can implement today:
- Adopt and rescue a pet from a local shelter.
- Support local and no-kill animal shelters.
- Plant a tree to honor someone you love.
- Be a developer put up some birdhouses.
- Buy live, potted Christmas trees and replant them.
- Make sure you spend time with your animals each day.
- Save natural resources by recycling and buying recycled products.
- Drink tap water, or filter your own water at home.
- Whenever possible, limit your use of or do not use pesticides.
- If you eat seafood, make sustainable choices.
- Support your local farmers market.
- Get outside. Visit a park, volunteer, walk your dog, or ride your bike.
Five years ago, Atlantic Publishing signed the Green Press Initiative. These guidelines promote environmentally friendly practices, such as using recycled stock and vegetable-based inks, avoiding waste, choosing energy-efficient resources, and promoting a no-pulping policy. We now use 100-percent recycled stock on all our books. The results: in one year, switching to post-consumer recycled stock saved 24 mature trees, 5,000 gallons of water, the equivalent of the total energy used for one home in a year, and the equivalent of the greenhouse gases from one car driven for a year.
Acknowledgements
M any people helped to make this new edition of The Restaurant Managers Handbook possible. Some were inspirational and some provided valuable information, while others provided editorial talent, encouragement, and support. Without the assistance of the individuals listed below, this book would never have become a reality. I sincerely thank all these fine people and organizations:
Sherri Lyn Brown
Halowell & Jean E. Brown
Bruce & Vonda Brown
Shri L. Henkel
James & Karen Haven
Kim Hendrickson
Ed Manley; IFSEA
Robert Baker
Hal & Charlanne Brown
Lynn & Jim Durante
Dr. Joseph E. Gelety
Robert M. & Nancy Frazier
Richard Meade, CPA
Meg Buchner
Angela C. Adams
Christina Mohammed
Meghan MacDonald
Whitney Roach
Tracie Kendziora
Vickie Taylor
Ed Fleming
Sharon Fullen
Dianna Podmoroff
Lynda Andrews
Jessica Hudson
Cheryl Lewis
B.J. Granberg
Lora Arduser
Amanda Miron
Mr. Ed Larson; Superior Products
National Restaurant Association
The Small Business Administration
The Internal Revenue Service
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