Jill Konrath - SNAP Selling

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Table of Contents

Buyers are fried, frazzled, and frenetic. Jill Konrath took that obvious insight and rewrote the book on selling. Turns out it has massive ramifications for consultative selling, how you communicate, and your entire sales process. SNAP Selling is more than a good acronymits a sales book for our times.

Charles H. Green, CEO, Trusted Advisor Associates, and author of Trust-based Selling

Wake up! In todays economy, your sales team is your primary competitive advantagenot your products or services. SNAP Selling clearly articulates the knowledge and skills they need to dominate the market.

Mary Delaney, CEO, Personified

This book artfully reveals the key insights every salesperson or sales exec better know if they want to be a top producer today.

Chet Holmes, author of The Ultimate Sales Machine

SNAP Selling is a Sales 2.0 survival guide for this decade. In it, Jill blends her years of selling experience, sharp wit, and Midwestern sensibility to create a valuable resource for the modern sales professional.

Rand Schulman, chief marketing officer, InsideView

Jill Konrath has written the definitive book on how to sell in an Internet-driven, time-pressured, information-overloaded world. Her truly innovative SNAP Selling strategies leave other sales models in the dust and are guaranteed to have your sales smokin faster than you can say ready, aim, fire!

Anne Miller, author of Metaphorically Selling

Jill Konrath has done it again! SNAP Selling offers a clear strategy for how to reach, engage, and sell to todays hyper-connected, on-the-move business leaders. Kudos for showing us the road map.

Razi Imam, founder, Landslide Technologies and 113 Industries

Having a unique perspective on the sales performance and sales training business, I see Jill Konrath at the top of the heap when it comes to practical ideas, loyal followers, understanding of the critical selling issues today, and most important, relevance. I not only recommend her books, I recommend her.

Dave Stein, CEO and founder, ES Research Group, Inc.

Jill Konrath has an incredible gift that she shares in this book. By leveraging her vast sales wisdom, she delivers precise, relevant, and timely solutions that solve the most pressing challenges among todays sales force. Jill lasers in with pinpoint accuracy on the unique needs of todays sales professionals, providing them with selling strategies that shift personal productivity into hyper-drive, accelerate customer interest, and win more sales.

Keith Rosen, executive sales coach and author of the award-winning Coaching Salespeople into Sales Champions

As a corporate leader, time is my most precious commodity. If Im working with a seller who has been smart enough to take the SNAP approach, Im certain he or she will be better able to understand my priorities, communicate effectively, and respect my busy schedule. Read SNAP Selling and learn what it takes to become a priceless asset to your customers.

Suzanne Sheppard, CEO, Executive Conversation, Inc.

SNAP Selling is a mission-critical tool for building lasting, profitable relationships. Jill goes far beyond defining a sales process by rolling up her sleeves to share specifics about what you absolutely must do to become indispensable to your customer.

Rick Pulito, vice president of sales, BI Worldwide

Selling has changed radically and Jill Konrath has captured the essence of how to be successful in this new too-busy world. Shes a master storyteller and a gifted seller. This book is filled with examples thatll make you stop your old-style selling and shift your approach to one of SNAP selling.

Kendra Lee, president, KLA Group, and author of More Hot Prospects

Sales organizations of tomorrow will need to be fundamentally different from those of today. SNAP Selling not only will radically change your thinking, its one of those rare books that give you actionable strategies, steps, and examples that differentiate your approach and ultimately the value of your offering. For the next-generation sales force, this is a must-read!

Geoffrey Eitland, vice president of sales, Staples, Inc.

At a time when executives face increased pressure to get more done in less time, Jill Konrath shows salespeople how to capture and keep the attention of these key decision makers. SNAP Selling is a real-world book from a real-world expert.

Jim Fowler, CEO, Jigsaw

For all the marketing and salespeople who havent figured out how to adjust to buyers taking control, Jill Konrath clears that up in SNAP Selling. She doesnt just give you a high-level view, but rolls up her sleeves and provides practical approaches to put her on-target strategies into action.

Ardath Albee, author of eMarketing Strategies for the Complex Sale

Jill Konrath gets what buyers deal with on a day-to-day basis and what keeps them from buying. In SNAP Selling, she shows salespeople how to cut through all the clutter and speed up the sales cycle. Its a must-read for new and veteran sellers.

Ramon A. Avila, director, H.H. Gregg Center for Professional Selling, Ball State University

SNAP Selling is a game changer. Jill Konrath blasts traditional sales techniques and at the same time offers fresh insights and rock-solid advice that actually works in todays Sales 2.0 environment. Its provocative and practical.

Jeanne Chapman, SVP and general manager, Corporate Marketing Solutions, Entertainment Publications

The art of selling has undergone more changes in the past few years than in any other time in history. SNAP Selling shows you how to capitalize on each one of them. Every new and experienced sales professional will find great value in this book. I strongly recommend it.

Joseph Sugarman, chairman, BluBlocker Corporation

SNAP is Straightforward, No-nonsense, Attuned, and Practical. Jill accurately reflects the realities of many buyers and offers helpful means of cutting through the noise and making the buyer/seller relationship work better for both parties.

Mahan Khalsa, author of Lets Get Real or Lets Not Play: Transforming the Buyer/Seller Relationship

In SNAP Selling, Jill Konrath shows you a clear process that will help you to be highly relevant to your prospects and stand out from competitors. Youll discover numerous strategies for working smarter, engaging customers, and gaining more business.

Lynn Schleeter, director, Center for Sales Innovation, St. Catherine University

With the wealth of information available via the Internet, why does a prospect need a salesperson? Jill Konrath effectively deals with that question in SNAP Selling. While intuitively we may know that as the buy cycle changes, so too must the sell cycle, Jill lays out how to do that. Her blending of new insights and re al-world examples makes SNAP Selling a must-read for all sales professionals.

Jim Dickie, managing partner, CSO Insights

Jill addresses the realities of selling today and the sea change that has taken place. Not only does SNAP Selling clearly articulate what buyers expect from sellers, it also lays out a step-by-step plan on how to be relevant, add value, and move the sales process forward. Other sales books you read and put on the shelf, but this one youll keep on your desk as a touchstone for effective selling.

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