Garrett French - Ultimate Guide to Link Building: How to Build Website Authority, Increase Traffic and Search Ranking with Backlinks

Garrett French has solidified his reputation as one of the few true, authoritative, innovative link builders in our industry. There are only a handful of marketers who have mastered and cultivated the craft of link building. Garrett is certainly one of them.

RUSS JONES, PRINCIPAL SEARCH SCIENTIST, MOZ

Link building has always been challenging. Prior to the days of Googles Penguin algorithm, SEOs recognized that every kind of link a site could get had the potential to help improve rankings. This lead to many of us building loads of low quality links at scale. In many cases, getting a large quantity of links, even low quality ones, could really help!

When Penguin arrived in 2012, everything changed. Links are still important, but low-quality links now have the potential to actually hurt a sites rankings.

Google experimented with taking links out of the equation, but admitted that their results were much better when links were factored in. Why? Because a link is a recommendation for your website. And sites with lots of recommendations are often the best sites.

Our goal as link builders now should be to figure out what we can do to truly get people recommending our website, our business, our authors, and our content. In this book, Garrett gives us many excellent tactics to help us do just that.

Not that many years ago, it was super easy to build links that worked to improve rankings. Today, it takes skill, smart thinking, and great execution. If you want to get better at learning how to get other people to want to link to your website, read this book.

DR. MARIE HAYNES, OWNER OF MARIE HAYNES CONSULTING INC.

This is the most exhaustive, detailed, and up-to-date resource on link building I have ever seen. It is packed with modern techniques, timeless principles and in-depth tool tutorials on how to actually achieve better link building results. Its not black hat. Its not snake oil. Its not made up theoryits experience-backed knowledge by real professionals.

Whether youre an advanced link builder, or just getting startedthis book will be your secret weapon for attaining real SEO success!

DAN SHURE, OWNER OF EVOLVING SEO

This book packs a 40+year-link-building-experience punch! Strokes of genius emanate from deceivingly simple explanations and effortless workflows. Only Eric Ward and Garrett French could make the complicated world of link building look so crystal clear and manageable. This powerful edition delivers everything you need to be a successful link builder and leaves you wondering, Wow! Why havent I thought of that?! over and over again.

BRITNEY MULLER, SENIOR SEO SCIENTIST, MOZ

Eric Ward and Garrett French have put together a solid, easy-to-read link-building primer. The book provides simple explanations and straightforward advice when it comes to building links; chapters are well outlined and flow from point to point. If you are new to link building, this book is a great resource for anyone looking for tools, tactics, and case studies to learn from.

DEBRA MASTALER, PRESIDENT OF ALLIANCE-LINK.COM

Eric Ward has been a thought leader in how to build links the right way since before there even was a right way. His extensive relationship-building background, mixed with challenging projects, has given him insights and methodologies that are advanced and increasingly necessary in todays internet marketing world. He has brought his many years of hard-fought experience to the pages of this book, and I heartily recommend it to anyone seeking to grow their skills.

BRUCE CLAY, CEO OF INTERNATIONAL SEO FIRM BRUCECLAY.COM, AND AUTHOR OF SEARCH ENGINE OPTIMIZATION ALL-IN-ONE FOR DUMMIES

Eric Ward pioneered the practice of link building as a marketing channel and continues to be among the thought leaders of the field. His expertise and hands-on experience are virtually unmatched, and Id recommend his book to anyone who uses links to help grow their business.

RAND FISHKIN, FORMER CEO OF MOZ.COM

Those who want link building done right by the best in the business flock to Eric Ward and count themselves lucky that the maestro isnt booked into the next millennium.

JIM STERNE, TARGETING.COM, FOUNDER OF THE EMETRICS MARKETING OPTIMIZATION SUMMIT AND FOUNDING PRESIDENT AND CURRENT CHAIRMAN OF THE DIGITAL ANALYTICS ASSOCIATION

An SEO classic! This link-building book by far provides the very best advice, stories, and actionable white-hat link-building tips. This is the best link-building book I have ever read!

NICK STAMOULIS, FOUNDER OF SEO FIRM BRICKMARKETING.COM

For anyone whos been hit by Panda, Penguin, or any other algorithmic update by Google, this book is a must-read. Its time to quit looking over your shoulder and start building links that will stand the test of time. Eric has been one of the foremost thought leaders on link building since before links became a dominant ranking factor, so theres no one better to train you on seeking out and acquiring the high-quality links that will bring you visibility and mindshare that go far beyond search engine results.

DAVID MIHM, DAVIDMIHM.COM, CO-FOUNDER OF GETLISTED.ORG

Eric Ward is the old school mac daddy link master.

LEE ODDEN, CEO OF TOPRANK ONLINE MARKETING, PUBLISHER OF TOPRANKBLOG.COM

Erics skill at website promotion is legendary. Weve been using his services since 1995 and on more than one occasion had to work closely with our hosting service to keep our servers up under the high traffic loads that resulted from Erics publicity!

AMY STRYCULA, FOUNDER OF CATSPLAY.COM

Eric Ward has been building links and educating people on how to do it the right way since before even search engines decided links were important. Read and learn!

DANNY SULLIVAN, FOUNDER AND EDITOR-IN-CHIEF OF SEARCHENGINELAND.COM

Eric Ward is hands-down the smartest thinker in the space when it comes to link building. I guarantee this book will open up any mental blocks youve had about where to get started and set you on a path to becoming a link magnet.

MIKE GREHAN, PUBLISHER OF SEARCH ENGINE WATCH AND CLICKZ.COM, PRODUCER SES INTERNATIONAL, AND SEMPO BOARD OF DIRECTORS

If youre in SEO and take your job seriously, you know Eric and Garrett. When Eric and Garrett talk about link building, you listen. The only issue when they talk istheres too much genius to write it all down. So, when they do the writing down for you, you buy the book and read it. Twice. At least. You wont regret it.

JOOST DE VALK, FOUNDER AND CEO OF YOAST.COM

Eric is the undisputed master of quality link building. Weve worked together for years and he has frequently surprised me with new insights and little-known, and easily executed, strategies to build our customers backlink portfolios.

RICHARD STOKES, CEO OF ADGOOROO.COM AND AUTHOR OF MASTERING SEARCH ADVERTISINGHOW THE TOP 3% OF SEARCH ADVERTISERS DOMINATE GOOGLE ADWORDS AND ULTIMATE GUIDE TO PAY-PER-CLICK ADVERTISING

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