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Andrea Updyke - Klout For Dummies

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Andrea Updyke Klout For Dummies

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Leverage your online influence with this fun and friendly guide to Klout!

Klout measures your online influence on a scale of 1 to 100 by looking at your number of followers or connections, as well as by measuring your ability to drive action on social networks. This easy-to-understand guide helps you understand how Klout works so that you can use it to your advantage to leverage your online influence. Youll learn how to create a Klout profile and connect it to various social networks so that your data can be analyzed by Klout, determining your reach, amplification, and impact online.

  • Shows you how to use Klout to spread your message and prioritize customers
  • Walks you through setting up an account and creating your profile on Klout
  • Covers the various facets of Klout and how to interpret Klouts data about you
  • Highlights ways to understand Klout style and use Klout perks

Klout For Dummies is essential reading if youre looking to increase your online clout!

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Klout For Dummies Published by John Wiley Sons Inc 111 River Street - photo 1

Klout For Dummies Published by John Wiley Sons Inc 111 River Street - photo 2

Klout For Dummies

Published by
John Wiley & Sons, Inc.
111 River Street
Hoboken, NJ 07030-5774

www.wiley.com

Copyright 2013 by John Wiley & Sons, Inc., Hoboken, New Jersey

Published simultaneously in Canada

No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning or otherwise, except as permitted under Sections 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, 222 Rosewood Drive, Danvers, MA 01923, (978) 750-8400, fax (978) 646-8600. Requests to the Publisher for permission should be addressed to the Permissions Department, John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030, (201) 748-6011, fax (201) 748-6008, or online at http://www.wiley.com/go/permissions .

Trademarks: Wiley, For Dummies, the Dummies Man logo, A Reference for the Rest of Us!, The Dummies Way, Dummies Daily, The Fun and Easy Way, Dummies.com, Making Everything Easier, and related trade dress are trademarks or registered trademarks of John Wiley & Sons, Inc. and/or its affiliates in the United States and other countries, and may not be used without written permission. Klout is a registered trademark of Klout, Inc. All other trademarks are the property of their respective owners. John Wiley & Sons, Inc. is not associated with any product or vendor mentioned in this book.

Limit of Liability/Disclaimer of Warranty: The publisher and the author make no representations or warranties with respect to the accuracy or completeness of the contents of this work and specifically disclaim all warranties, including without limitation warranties of fitness for a particular purpose. No warranty may be created or extended by sales or promotional materials. The advice and strategies contained herein may not be suitable for every situation. This work is sold with the understanding that the publisher is not engaged in rendering legal, accounting, or other professional services. If professional assistance is required, the services of a competent professional person should be sought. Neither the publisher nor the author shall be liable for damages arising herefrom. The fact that an organization or Website is referred to in this work as a citation and/or a potential source of further information does not mean that the author or the publisher endorses the information the organization or Website may provide or recommendations it may make. Further, readers should be aware that Internet Websites listed in this work may have changed or disappeared between when this work was written and when it is read.

For general information on our other products and services, please contact our Customer Care Department within the U.S. at 877-762-2974, outside the U.S. at 317-572-3993, or fax 317-572-4002.

For technical support, please visit www.wiley.com/techsupport .

Wiley publishes in a variety of print and electronic formats and by print-on-demand. Some material included with standard print versions of this book may not be included in e-books or in print-on-demand. If this book refers to media such as a CD or DVD that is not included in the version you purchased, you may download this material at http://booksupport.wiley.com . For more information about Wiley products, visit www.wiley.com .

Library of Congress Control Number: 2013935677

ISBN 978-1-118-50537-3 (pbk); ISBN 978-1-118-50544-1 (ebk); ISBN 978-1-118-50550-2 (ebk); ISBN 978-1-118-51482-5 (ebk)

Manufactured in the United States of America

10 9 8 7 6 5 4 3 2 1

About the Author

Andrea Updyke is the Founder of Lil-Kid-Things ( www.lilkidthings.com ), a parenting blog that focuses on raising boys, thriving as a work-at-home mom, and facing the challenges of parenthood head-on. She is a freelance writer and social media junkie.

Andrea has been connecting with people online since 1993 and had her first website in 1998. Her first blog was born in 2003, and she has been on Facebook since 2004 and an active Klout member since 2010. She has a Klout Score of 66.

Dedication

This book is dedicated to my husband, Gerald Updyke, for his support and loving encouragement throughout the entire writing process and to my sweet boys, Oscar and Calvin, who completed my life the moment I laid eyes on them. Dream big, boys. Anything is possible.

Authors Acknowledgments

I would like to thank my friends and family, both online and offline, who have supported me with notes of encouragement, texts, questions, and cheers as I reached each deadline. Knowing I had a team of support behind me kept me moving forward and excited to see this project through to its completion. Thank you to my editors on the For Dummies team, who so patiently guided me and answered my questions, and to Starbucks for being my home away from home on marathon writing days. Finally, I want to thank my amazing mom, Doreen Lawrence, for sacrificing so many of her days to watch my boys so that I could write. To both of my parents, thank you for believing in me and for always cheering the loudest.

Publishers Acknowledgments

We're proud of this book; please send us your comments at http://dummies.custhelp.com . For other comments, please contact our Customer Care Department within the U.S. at 877-762-2974, outside the U.S. at 317-572-3993, or fax 317-572-4002.

Some of the people who helped bring this book to market include the following:

Acquisitions and Editorial

Project Editor: Heidi Unger

Acquisitions Editor: Amy Fandrei

Copy Editor: Amanda Graham

Technical Editor: Michelle Krasniak

Editorial Manager: Kevin Kirschner

Editorial Assistant: Anne Sullivan

Sr. Editorial Assistant: Cherie Case

Cover Photo: Duncan Walker / iStockphoto

Composition Services

Project Coordinator: Patrick Redmond

Layout and Graphics: Melanee Habig

Proofreader: Melissa Cossell

Indexer: Potomac Indexing, LLC

Publishing and Editorial for Technology Dummies

Richard Swadley, Vice President and Executive Group Publisher

Andy Cummings, Vice President and Publisher

Mary Bednarek, Executive Acquisitions Director

Mary C. Corder, Editorial Director

Publishing for Consumer Dummies

Kathleen Nebenhaus, Vice President and Executive Publisher

Composition Services

Debbie Stailey, Director of Composition Services

Introduction

I f youre a regular Internet user, chances are you participate in one or more social networking sites like Facebook, Twitter, or Google+. Perhaps you use these sites for business or for recreation or a mixture of both. Whatever your intention, the fact is, everything you say is an extension of you and/or your brand, and the influence you build can either help or hinder your online reputation.

Have you ever wondered if the words you put out into the universe via the Internet are influencing anyone? The creators of Klout.com believe they are, and not just that they believe theyve developed a tool that can measure that influence and provide you with insights that may help you increase the power of your online voice. If youre looking to maximize the effects of your online influence, Klout For Dummies is a valuable tool to help you accomplish your goals.

Klout is a measurement tool for social media influence. But its more than an analytics program. In fact, I like to think of it as supplemental to traditional measures of analytics because Klout doesnt simply measure traffic, but actual engagement from individuals you interact with across your various social networks like Facebook and Twitter.

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