Steve Olenski - StumbleUpon For Dummies
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Discover new and interesting online content based on your interests!
StumbleUpon helps you discover new and interesting content on the Internet based on your specific interests. With this helpful For Dummies guide, you will learn to complete a profile that alerts StumbleUpon what topics interest you and assists in making your online perusing interesting and productive. Coverage explains how the Stumble button allows StumbleUpon to learn more about you and what type of content you like to view and it also helps that particular piece of content turn up higher in other users searches.
- Gets you started with setting up a profile, using the site and mobile app, and installing the browser
- Offers guidance for Stumbling and sharing content on other social networks
- Explains how to create a channel and use Paid Discovery
- Shows you how to install a Stumble button on your site to encourage people to Stumble your content
With StumbleUpon For Dummies, youve stumbled upon the ideal guide to get you started with this exciting engine!
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StumbleUpon For Dummies
Published by:
John Wiley & Sons, Inc.,
111 River Street,
Hoboken, NJ 07030-5774,
www.wiley.com
Copyright 2013 by John Wiley & Sons, Inc., Hoboken, New Jersey
Published simultaneously in Canada
No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning or otherwise, except as permitted under Sections 107 or 108 of the 1976 United States Copyright Act, without the prior written permission of the Publisher. Requests to the Publisher for permission should be addressed to the Permissions Department, John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030, (201) 748-6011, fax (201) 748-6008, or online at http://www.wiley.com/go/permissions .
Trademarks: Wiley, For Dummies, the Dummies Man logo, Dummies.com, Making Everything Easier, and related trade dress are trademarks or registered trademarks of John Wiley & Sons, Inc. and may not be used without written permission. StumbleUpon is a registered trademark of StumbleUpon, Inc. All other trademarks are the property of their respective owners. John Wiley & Sons, Inc. is not associated with any product or vendor mentioned in this book.
Limit of Liability/Disclaimer of Warranty: The publisher and the author make no representations or warranties with respect to the accuracy or completeness of the contents of this work and specifically disclaim all warranties, including without limitation warranties of fitness for a particular purpose. No warranty may be created or extended by sales or promotional materials. The advice and strategies contained herein may not be suitable for every situation. This work is sold with the understanding that the publisher is not engaged in rendering legal, accounting, or other professional services. If professional assistance is required, the services of a competent professional person should be sought. Neither the publisher nor the author shall be liable for damages arising herefrom. The fact that an organization or Website is referred to in this work as a citation and/or a potential source of further information does not mean that the author or the publisher endorses the information the organization or Website may provide or recommendations it may make. Further, readers should be aware that Internet Websites listed in this work may have changed or disappeared between when this work was written and when it is read.
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Wiley publishes in a variety of print and electronic formats and by print-on-demand. Some material included with standard print versions of this book may not be included in e-books or in print-on-demand. If this book refers to media such as a CD or DVD that is not included in the version you purchased, you may download this material at http://booksupport.wiley.com. For more information about Wiley products, visit www.wiley.com .
Library of Congress Control Number: 2013936847
ISBN 978-1-118-50533-5 (pbk); ISBN 978-1-118-50547-2 (ebk); ISBN 978-1-118-50548 9 (ebk); ISBN 978-1-118-50549-6 (ebk)
Manufactured in the United States of America
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Introduction
W hether youve stumbled upon StumbleUpon previously or not, chances are youve at least heard of it unless youve been living under a rock someplace.
Founded in 2001, StumbleUpon is a discovery engine, as opposed to those run-of-the-mill search engines out there like Google, Yahoo!, and so on. A discovery engine goes that extra mile by providing content to its users based on what said users want to see. Such a novel concept, right?
Users get to rate web pages, videos, photos, and every other kind of web-related content they come across. StumbleUpon then takes those individual ratings to generate related content back to the user. Say, for example, that youre just crazy about unicorns. (Nothing wrong with that, by the way My Little Ponies, however, are a different matter.) Well, every time you give a favorable rating (or thumbs up) to content about unicorns, the chances increase greatly that youll see even more unicorn-related content as you Stumble.
With 25 million members and counting, StumbleUpon has become one of the most popular websites in the world. (We use quotes around that word because it is truly much more than just a website; its really a combination website/platform/social media network/community.
However it is described, on thing is clear: It is equally popular among brands and businesses as it is with the general public.
Many of StumbleUpons users utilize the mobile apps, with recent statistics showing that out of the over 1 billion Stumbles per month, nearly 20 percent of them come from a mobile device.
And, of course, thanks to the mobile world we live in, the need to adapt accordingly was paramount, and StumbleUpon rose to the challenge, creating apps for both Android and iPhones alike.
About This Book
This book is for everyone in the entire free world! Okay, maybe not everyone. But it is for a whole lot of people 25+ million StumbleUpon members and counting at last check.
This book introduces you to the wonder that is StumbleUpon a site unlike any other where you can tailor your content to your specific Likes. So, if you happen to like, oh, lets say alligators, aardvarks, and avocadoes the good folks at StumbleUpon will make sure that you see all the content on alligators, aardvarks, and avocadoes that you can!
Now, like anything else in life, one must crawl before he or she can run. And this book will help you ease your way (or your crawl) into StumbleUpon, and pretty soon youll be up and running and fast becoming a Stumbler of epic proportions! Or something like that.
How This Book Is Organized
This book is organized into chapters covering such good stuff as using StumbleUpon on the Internet, on a mobile device, and in Windows 8. You also find out about StumbleUpon etiquette and the StumbleUpon bar.
If youre a StumbleUpon newbie, you can read this book from cover to cover as you begin Stumbling. Be sure to keep the book close by to serve as a reference or to guide you along your journey.
If you happen to be a StumbleUpon veteran, you can just go right to those chapters that can help keep you on your Stumbled toes, as it were. Hey, we all need a refresher course now and then, right?
Foolish Assumptions
You know what they say about assuming and assumptions, right?
Okay, we wont go there. But, having said that, we do have to make a few assumptions, as foolish as they may be.
One assumption we definitely make is that you know what a computer is, how to turn it on, how to use it, and how to use the Internet. We also assume that you know how to use social media networks such as Facebook, Twitter, and LinkedIn, in addition to using e-mail.
What we could not possibly assume or know is why you are reading this book. Only you know why youre reading it and why you want to use StumbleUpon. You may be using StumbleUpon for your personal pleasure. Great. Or you may be using it to help your business. Awesome. Or perhaps its a little bit of both.
Whatever your individual reasons are, this book is here to help.
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