Dennis Chambers - The Agile Managers Guide to Writing to Get Action (The Agile Manager Series)
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The Agile Managers Guide to Writing to Get Action (The Agile Manager Series)
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The Agile Manager's Guide To Writing To Get Action
By Dennis Chambers
Velocity Business Publishing Bristol, Vermont USA
Page 2
Velocity Business Publishing publishes authoritative works of the highest quality. It is not, however, in the business of offering profes sional, legal, or accounting advice. Each company has its own cir cumstances and needs, and state and national laws may differ with respect to issues affecting you. If you need legal or other advice pertaining to your situation, secure the services of a professional.
Copyright 1998 by Dennis Chambers All Rights Reserved Printed in the United States of America Library of Congress Catalog Card Number 97-81355 ISBN 1-58099-008-8 Title page illustration by Elayne Sears Second printing, April 1999
If you'd like additional copies of this book or a catalog of books in the Agile Manager Series, please get in touch.
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Velocity Business Publishing, Inc. 15 Main Street Bristol, VT 05443 USA
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1-888-805-8600 in North America (toll-free) 1-802-453-6669 from all other countries
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action@agilemanager.com
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www.agilemanager.com
The Web site contains much of interest to business people-tips and techniques, business news, links to valuable sites, and instant downloads of titles in the Agile Manager Series.
Page 3
Contents
1. Focus on the Reader
5
2. To Get Action, Get Attention
17
3. Arrange Ideas Strategically
40
4. Now Let's Write the First Draft
56
5. Win with a 'You' Attitude
82
Index
93
Bibliography
95
Page 4
Other Books in the Agile Manager Series:
Writing to Get Action Understanding Financial Statements Motivating People Making Effective Decisions Leadership Building and Leading Teams Delegating Work Cutting Costs Effective Performance Appraisals Goal-Setting and Achievement Hiring Excellence Influencing People Getting Organized Extraordinary Customer Service Customer-Focused Selling Managing Irritating People Coaching to Maximize Performance
Page 5
Chapter One Focus on the Reader
The Agile Manager sat silently as William, one of his product designers, made a pitch. The Agile Manager's product-development team was seeing if it could scare up some revenue by taking on some development work for other companies.
"I've got fifteen years in this business," droned William. "And the others on the team have at least as much experience as I do." The president of the company being pitched shifted in her seat uncomfortably. "I don't think there's anything we can't do." The Agile Manager winced; the president noticed.
"Thank you for stopping by, gentlemen," she said as she stood up.
"I'll put all of this in writing for you," said William. He remained seated. "Then we can get together again. How does next week sound?" William looked pleased with himself.
"Uh, I'll have to consult my planner and get back to you," she said blandly.
The Agile Manager sprang up and said, "Thank you very much for taking the time to see us. We'll be in touch." He tapped William on the shoulder and headed out the door.
<><><><><><><><><><><><>
"Hey, that was great, don't you think?" said William. "I'll bet
Page 6
she calls us this afternoon." The Agile Manager scanned the vast parking lot for his car and said nothing. There it is, he thought.
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