Andrade - Beginners guide to digital marketing : how to flood your website with traffic in 30 days

Beginners guide

to digital marketing:

how to flood your website with traffic in 30 Days

Copyright 2015 Romuald Andrade

All rights reserved.

To my daughter, Erika,

You have taught me so many things:

What truly matters in life,

To find pleasure in simple things,

To find humor in any situation,

And to trust that tomorrow will be a better day.

Thank you for just being you. I am proud and happy to be your dad.
- Romuald

Your Free Gift

As a way of saying, Thanks for your purchase, Im offering a free download of my marketing template.

This template is the exact same tool I used to help over 200 clients (of which 12 were well-known nationwide brands) to get more value out of their digital marketing efforts.

You can download this template by going here:

http://www.authorandfriend.com/brief/

If you have received some value from this Kindle book, Id love to have a review from you on Amazon.com.

I look forward to your comments and feedback. You can send me an email at authorandfriend@gmail.com.

Who can this book help?

If you have never done digital marketing before and need a simple book that gets to the point and shows you the steps to getting it done, then this book is perfect for you.

If you have already done some form of inbound marketing but you need a framework, then this book will help you.

If you want to compress years of trial and error into days, then this book might be for you.

If you have done event marketing or print-based marketing, which means you already have a marketing base and you just want a primer in digital marketing, then this book is for you.

Or maybe you are a business owner and you need a launch a new product in the next 30 days. This book will give you the framework you need to successfully manage and keep track of the marketing aspects of your product launch.

When I started writing this book, I wrote out only the 30-day plan and I thought that I was finished. After reading through it a few times, I realized that I was making critical assumptions about you. If these assumptions were wrong, then it would render this whole book useless.

To correct this error, I have listed the things you must understand before you begin.

First off, I want you to know that I believe that you are a self-motivated person. I believe that you are doing this because you have a lot of responsibility to handle and the success of your digital marketing efforts is critical for both your company and yourself.

1. I assume that you have basic technology skills. You can use the Internet, find items in a search engine, and send an email.

2. I assume that you have a product or service or a niche that you are targeting. In other words, before doing anything else, you must know what audience you are targeting, because you cannot do marketing without having this in mind.

3. I assume you have social media accounts already established on Facebook, LinkedIn and YouTube. While I will explain what to do with these accounts, setting them up is beyond the scope of this book.

4. I assume you are taking a long-term view of your digital marketing efforts. This is important because if you are just looking for a one-off solution, then this book may not be right for you.

5. I assume that you are willing to take a calculated risk with paid media and are not looking only for free solutions. What I have learned is that even free things cost money because there is the cost of the lost opportunity when you invest your TIME and dont get the level of results that you expect.

How To Use This Book

This book is divided into three parts.

Section 1 focuses on the prerequisites you need to have in place before you start your digital marketing activities.

Section 2 gives you a day-wise action plan. Ideally, you will follow my day-by-day instructions for the first 30 days. After the initial 30 days, you can continue to follow my day-by-day instructions or you can focus on those activities that worked better for you.

Section 3 gives you a list of resources so that it is easier for you to execute.

In addition to this book, you can visit my website, listed below; to access many other free downloads.

http://www.authorandfriend.com/brief/

How Will You Benefit From This Book?

The book is more strategic than hands-on. You will find the material organized into several categories designed to walk you through the process.

Heres just a taste of what youll discover

# How to structure your inbound marketing efforts with a simple 30-day plan

# Secrets of digital marketing management few people know about

# How to bring a level of sanity to your product launch efforts in just a few short minutes

# A strategic framework for the first 30 days of your marketing plan.

# Marketing strategies and tactics worth $$$$$! Trust me, I have seen how much money businesses waste on marketing, and it can cost in the tens of thousands of dollars.

Youre going to want to know something before you purchase this book: Its going to be a lot of work, so be prepared to allocate 30 days of dedicated time and effort to this activity.

Digital Marketing isnt always easy or clear cut at first, but with time and energy spent learning and practicing the step-by-step method Ill show you, youll understand how to measure the performance of your team and get the results you need from your efforts on a consistent basis.

I will explain to you my own pitfalls and perils in the case study section, along with advice I found while I was looking for solutions to my own challenges when executing such projects. These should hopefully make things simpler for you, since you will not have to learn from trial and error; however, I would like to underline that just because it is simple does not mean it will be easy.

Now, this begs the question: is it worth the effort? And my answer is yes; it is definitely worth it.

I invite you to join me on this journey as we learn about Digital Marketing.

SECTION 1

My Digital Marketing Background

Its important to know who you are listening to when you get digital marketing advice. Thats why I want to start with my story.

I published my first website in the year 2003. After publishing my website, I sent the link to my friends for their feedback, which resulted (eventually) in a lot of inquiries from small business owners who wanted to have websites for their own businesses. As a freelancer, I was happy to help people by creating their websites, but a few of them would come back to me after a year and say that they did not want to renew the website for the next year.

This caught me by surprise, because I would get approval from them at every stage of building the website (about six stages in total) and I would not proceed from one to another unless they had approved the previous stage. So how could it be that they were now unhappy with a website that they were ecstatic about a year earlier?

The answer was they felt that that their websites did not make money for them and were therefore a wasted expense. But on drilling down further, I realized that the websites had helped them in their branding and marketing efforts, but they did not have a way of measuring how successful their websites were.

The solution I found at the time was to install Google Analytics on every website that I made from that point on, which led to my interest in SEO (Search Engine Optimization) followed by social media marketing and paid media. I joined an agency as a Project Manager and got a lot more exposure to digital marketing while handling marketing campaigns for multinational companies. The average number of website visits for some of these companies was about 2 million users per month.