Carson - Website SEO Guide For Businesses

SEO has changed a lot from 15years ago, where all you had to do was create a basic html website with yourbusiness details, upload to it to a host and wait a few days or a few weeks atthe most to have it show up on the front page for your selected keywords.

In 2015 SEO is a lot different.SEO is a skill and should be used as part of an overall Digital MarketingCampaign.

Remember:

SEOneeds to be part of a larger Digital Marketing Strategy

Itmust deliver the right content to the right people, at the right time

In2015, more businesses will be advertising online than ever before

How many people out there withblogs kept reading up on SEO from dubious and sometimes not so dubious sources,only to find out that what they were doing in the last six months is nowgetting their websites banned in Google?

SEO hasnt died, in fact the SEOindustry is booming and its bigger than ever, but it has been brought under theumbrella of Digital Marketing and this is where is deserves to be.

SEO needs to be completed for anyserious website, otherwise you are throwing good money down the drain for yearsto come.

If SEO is not performed on yourwebsite, your landing pages will not be optimised, which mean you will bepaying more for your PPC advertising.

You will also be losing hits fromsearch engines because your page rank will not be as high as it should.

Users will not be getting a goodexperience and will spend less time on your website, giving it a higher bouncerate. You users are everything. They will spend money with you, they willrecommend you to other people and they will share your content with theirfriends online.

Its never too late to optimiseyour website for search engines and it should be done as soon as possible. Ifyou have a website that has been sitting out there for years with just a fewpages on it, dont worry, that can be a good thing. The longer your website hasbeen active the better, even if you havent been adding much content to it orkeeping it up to date, now is the time to start.

Make sure your website isprofessional, clean and fast. Either money, time or both should be investedinto making it look as good as possible.

If you would like to know how tobuild your own professional website, you should check out one of my otherbooks, Createa Website for Your Business in 21 Hours: Quick & Easy Guide

For companies who have been doingSEO the right way for the last few years, it is now paying off dividends. Youmay have been disappointed in the past that your SEO efforts seemed like theywere all for nothing, but things have definitely changed since Googlesalgorithm updates.

Take for example a company calledChicago Power Tools, owned by Harbour Freight. They launched this particularbrand way back in 1983 and around 2010 some entrepreneur decided to registerthe domain name chicagoelectricpowertools.net and used some keyword spamming tacticsto create a website that showed up first in Google when users types in Chicagoelectric power tools. This website was at the top of Google for a few monthsand was listed for sale as a money maker, guaranteeing that it would bring inthe buyer about $300 a month in Google Adsense revenue.

Of course the website was eventuallyremoved from the front page of Google during one of the algorithm updates(hopefully no one actually paid good money for it) and the legitimate HarborFreight website moved up into the top position soon after.

Organic hits for legitimatebusinesses are growing and with the help of social media networks, companieswho have helpful content on their website have seen huge increases in thenumber of visitors.

If you want more customersimmediately, then run a Google Adwords campaign, advertise on social medianetworks like Facebook & Twitter etc, but no matter what you do, make sureyour SEO is taken care of first. It will reduce the overall cost of your GoogleAdwords campaigns because your Quality score will be higher.

If you are new to Google Adwords,you can you can get a free 150 Google Adwords Coupon to get you started off.For more details, visit my website.

Digital Marketing includes PayPer Click Advertising, Social Media Management & Social Media Advertising, ContentCreation & Management and Search Engine Optimisation.

SEO can be used by itself to gainhigher rankings in search engines and it will work. But remember who you arecompeting against.

Your competitors, if theyre notalready implementing a complete Digital Marketing Plan already, they plan to doso in the near future.

A great way to look at SEO in2105 and in the foreseeable future is instead of optimising your website forsearch engines, start optimising it for people.

If you follow my SEO guide, youwill be guaranteed to get more people visiting your website and it wont justbe random people, it will be people who are actively searching for the servicesand products that your business sells.