Erika Stalder - The Look Book: 50 Iconic Beauties and How to Achieve Their Signature Styles

First published in 2011 by Zest Books
35 Stillman Street, Suite 121, San Francisco, CA 94107
www.zestbooks.net
Created and produced by Zest Books, San Francisco, CA

2011 by Zest Books LLC

Typeset in Adobe Jenson Pro and Futura; Title text set in CoffeeShop
Teen Nonfiction / Beauty

Library of Congress Control Number: 2010936582

ISBN-13: 978-0-9819733-8-8

ISBN-10: 0-9819733-8-8

All rights reserved. No part of this publication may be reproduced or used in any form or by any meansgraphic, electronic, or mechanical, including photocopying, recording, or information storage and retrieval systemswithout the written permission of the publisher.

CREDITS
EDITORIAL DIRECTOR/BOOK EDITOR: Karen Macklin
CREATIVE DIRECTOR: Hallie Warshaw
ART DIRECTOR/COVER DESIGN: Tanya Napier
ILLUSTRATOR: Ana Carolina Pesce
PHOTO EDITOR: Nikki Roddy
MANAGING and PRODUCTION EDITOR: Pam McElroy
RESEARCH ASSISTANTS: Ann Edwards and Megan Fischer-Prins

TEEN ADVISORS: Emma Herlihy, Celina Reynes, Diana Rae Valenzuela, Irene Xu

Manufactured in China
LEO 10 9 8 7 6 5 4 3 2 1
4500276296

Every effort has been made to ensure that the information presented is accurate. The publisher disclaims any liability for injuries, losses, untoward results, or any other damages that may result from the use of the information in this book.

All photos courtesy of Photofest with the exception of Aishwarya Rai Bachchan (), which are courtesy of Getty Images.

People often just see the picture-perfect hair and faces of celebrities but don't know the story behind their famous looks. For instance, Coco Chanel was able to bring the tan into fashion only after the poor had become pale from working indoors during the industrial revolution. And Iman became the queen of foundation because no one else at the time was making appropriate makeup for women with her skin tone. And did you know that film director Roman Polanski's decision to chop off Mia Farrow's locks wound up making a huge feminist statement? Or that Veronica Lake's famed peek-a-boo curl was a result of a hair accident that happened while she was shooting a film?

Beauty icons and their looks are made famous by a combination of natural beauty, personal drive, and being in the right place at the right time with the right makeup artists, film directors, glossy-magazine editors, publicists, and dedicated fan base. In this book, you'll meet 50 of the most influential women in beauty history, from Marilyn Monroe to Twiggy, and learn about their lives and how their famous looks came into being. Even better, you'll learn how to get their signature looks for yourself by following the user-friendly instructions provided by two of today's celebrity hair and makeup pros.

Ever wonder how to get your hair as straight as Naomi Campbell's? Curious about how to achieve Kate Winslet's no-makeup makeup? Want to get Kat Von D's face tattooswithout actually getting a tattoo? The Look Book will show you step-by-step.

And don't think you always have to wear the iconic looks exactly as they are presented here. Many of the icons in this book were beauty innovators themselves, dissatisfied by the techniques and styles that already existed and wanting to create something entirely new. So, once you get your technique down, start experimenting. Develop your own special spin on a look, or combine two or three looks together. With a little bit of knowledge of beauty history and the basic tools of the trade, you too can create the next big look. Andif the stars alignyou may even become a beauty icon in your own right.

Sure, most makeup can be slapped on with a finger or two. But when it comes to executing the perfectly rouged cheek versus looking like you got punched in the face, using the right tools can make all the difference. Because there is a huge selection of makeup brushes specially created for different jobs, identifying each type of brush and knowing when to use the right one can leave a beauty maven bewildered. Here's a cheatsheet for the basic types of makeup brushes and what they're most commonly used for.

PRO TIP

Clean brushes after you use them with warm water and a touch of shampoo, and lay flat to dry. This will sustain the lifespan of your brushes and ensure you won't inadvertently mar today's look with a hint of yesterday's makeup.

I n the 1920s, young American women had just won the right to vote, and were also asserting themselves by hanging out in jazz bars and wearing short, flirty flapper dresses that publicly exposed their bare legs like never before. It was the perfect time for the debut of film star and party girl Clara Bow. Clara made more than 50 films, but it was her movie It (1927), in which she played a sexy and conniving shop girl, that made her an icon of the flapper generation and America's first It Girl. The movie title referred to sex appeal, and Bow had It in spades.

On screen and off, Clara wore her signature Cupid's bowor bee-stunglips. To achieve this look, which was originated by Hollywood makeup artist Max Factor, lip color was applied to the center of the lips and then blended outward. The technique was initially developed to solve the problem of actress' pomade-based lip color running into the corners of their mouths and bleeding into their foundation. But the heart-shaped look that resulted became the new fashion.

Essential Clara

It (film, 1927)

Clara Bow: Runnin' Wild
(biography, 2000)

The Actors: Rare Films of
Clara Bow (movie collection
DVD, 2009)

Clara's rise to fame coincided with the burgeoning makeup industry's release of red lipstick to the public. For the first time, American women had the proper tools to paint on the flirty red lips that had only been seen in movies. And it was Clara who inspired them to do it.

We did as we pleased. We stayed up late. We dressed the way we wanted. I'd whiz down Sunset Boulevard in my open-air Kissel with seven red chow dogs to match my hair.

Clara Bow