Zoe Chance - Influence is Your Superpower: The Science of Winning Hearts, Sparking Change, and Making Good Things Happen

O nce upon a time, on an auspicious day in history, you were borninfluential. In fact, influence was your only means of survival. You had no sharp teeth or claws to protect you. You couldnt run away or camouflage yourself. You didnt seem that smart yet, but you had an innate ability to express your desires, connect with other human beings, and persuade them to take care of you. Which they did, day and (sleepless) night, for years.

When you learned to speak, you expressed yourself more precisely, using your words to become even more influential. You told people what you wanted and what you absolutely did not want. NO! You learned quickly that life could be negotiable and began asking for later bedtimes, more television, your favorite treats. You were like a tiny carpet merchant in a Moroccan bazaar. Wielding influence was as automatic as breathing. You were growing physically stronger too, but your greatest strength was the power to persuade people to take action on your great ideas.

Interpersonal influence is our human advantage, passed down in our DNA. It is what allowed our species to band together, work together, and span the globe. It will remain our advantage in an increasingly digital world, for as long as people are in charge. It has given you the success you already have, and its the path to what youre still hoping to do. Its the love youll share in this life and the legacy youll leave behind when you die.

But things arent that simple, are they? Even though you know that all this is true, influence got more complicated as you grew up. While your childhood sphere of influence was expanding, you were also being taught to be obedient and play nice. To comply with norms, rules, parents, and teachers. You were discouraged from being bossy or demanding. You were taught to work hard in order to be deserving, wait your turn, not make waves, not take up too much space. Advocating for other people was okay, but doing it for yourself was boastful. The influence you had once enjoyed no longer felt so natural, and you began to have mixed feelings about it.

When people are asked if theyd like to be more influential, they say yesbecause influence is power. Being influential gives us the ability to create change, direct resources, and move hearts and minds. It acts like gravity, pulling us together into relationships. Its a path to happiness; to prosperity thats meaningful, durable, and contagious.

But when people are asked about influence strategies and influence tactics, they describe them as manipulative, sneaky, and coercive. The whole idea of influence has been corrupted by tacky, greedy people using tacky, greedy tactics to sell used cars, to promote sponsors products on social media, and to get us to buy now, while supplies last! Even some of my favorite influence gurus like Robert Cialdini and Chris Voss encourage us to use weapons of influence for beating our opponents. Marketers (Im one of them) refer to customers as targets, like a pickup artist or a con artist might. Academic researchers (Im one of them, too) have called study participants subjects and their experiments manipulations. Transactional influence treats people like objects.

These tactics might be standard for sales and marketing, but they just dont work in most everyday situations. They dont work with your boss, your colleagues, your employees, your friends, or your family. If you want to build a relationship, and maintain one, you cant use the same tricks youd use to sell a car. Even business success ultimately depends on long-term relationships in the form of referrals, word of mouth, customer loyalty, and employee retention. You want people to be happy to say yes both today and in the future.

When you become someone people want to say yes to, you are heavily rewarded. Money might not be your top priority, but it helps you get other things done, and it can be a benchmark for influence. Its no coincidence that jobs relying on interpersonal influence are well compensated. Top salespeople make more money than their CEOs; lobbyists earn more than the politicians they influence. Becoming more influential pays other tangible dividends toodoctors who communicate better are far less likely to be sued for malpractice regardless of their patients outcomes, and executives who are trained to communicate get rated as better leaders.

People who shift from transactional, win-lose influence to the personal, mutual influence youll be rediscovering in this book can reap intangible rewards like becoming a better friend, a more trusted adviser, and a more engaged partner and parent. We can rekindle the childhood spark that had us dreaming, asking, advocating, negotiating, and persisting without second-guessing ourselves. We can see faces light up when we share a great idea or propose something crazy that just might work; we can shake on deals we were embarrassed to even dream of; we can enjoy the comfort and freedom that come from success; and we can sigh in relief as our resistant boss, employee, child, parent, partner, or friend smiles, and says, Okay, lets do it.

Maybe you already feel influential, say, with customers. But even those of us who are comfortable influencing people in some domains tend to feel helpless in others. Ive worked with CEOs who were afraid to ask their teenage daughters to clean up their rooms, Wall Street traders who felt awkward trying to get a busy bartenders attention, rising politicians so uncomfortable dialing for dollars that they had to switch careers, and famous activists willing to be jailed for the rights of others who felt their throats close up when trying to advocate for themselves.

I find that kind people are particularly reluctant to try to influence others because they dont want to manipulate anyone. And smart people are more likely to misunderstand the way influence works. So if youre a kind, smart person, you have a double liability that keeps you from being as influential as you could be. But as you shift your perspective and practice some new tools, youll find some of these obstacles melting away.

Here are ten misperceptions well explore.

1. Pushy = influential.

   Actually, the opposite is true. Being influential requires being influenceable. And making people comfortable saying no makes them inclined to say yes.

2. If they understand the facts, theyll make the right decision.

   Because the mind doesnt work the way we think it does, facts are far less persuasive than we think they are. Well explore how decisions are really made and youll learn more effective ways to encourage other people to make good choices.

3. People act on their values and their conscious decisions.

   We all want to act on our values and conscious decisions, but the gap between our intentions and our behavior is a vast abyss. Changing someones mind doesnt necessarily mean youre influencing their behavior (which is the goal).