Simon Das - Innovations in Magazine Publishing

This book examines the key developments in the UK magazine industry since 2014 and explains in detail how the business has innovated to survive.

Innovations in Magazine Publishing explores the key issues that publishers and editors have had to grapple with in recent years and demonstrates how they have changed their business models and encouraged innovation and creativity. Written in an engaging and accessible style, the authors and contributors have drawn on years of industry expertise and contacts to examine the massive changes that have taken place in the areas of content creation and advertising in the last decade. Beginning with a highly useful summary of UK magazine publishing history, the book then provides a detailed focus on how magazines have had to adapt to a declining revenue picture in both copy and advertisement sales. This discussion considers changes in ownership and the supply chain, mutual dependency on social media, the rapid growth of the independent sector, investing in brand and product extensions, and how media companies themselves have changed to meet the demands of the new era. The important issue of ethnic diversity within the UK publishing industry is addressed and the introduction also includes a discussion of the effects of the Covid-19 pandemic on the industry, and how the magazine business will need to respond to whatever the future may bring.

This comprehensive overview of the current state of the industry is a vital resource for students, researchers and professionals in magazine journalism, as well as for those studying media and journalism studies more generally.

Simon Das is Senior Lecturer in Magazine Publishing at the University for the Creative Arts (UCA). He was previously managing editor of UK black music monthly Touch magazine, a supplement project editor for Time Out and a freelance journalist for Arena and i-D in London, el Pas newspaper in Madrid and The Fader in New York.

David Stam is Associate Lecturer in Magazine Publishing at the University of the Arts London. He has been Managing Director within Reed Business Information and a Board Director of IPC Media. He has worked as a consultant for TSL Education, The Economist and The Spectator. In 2014, he co-edited Inside Magazine Publishing with Andrew Scott.

Andrew Blake is Associate Lecturer in Magazine Publishing at the University of the Arts London, having taught at the Universities of East London, Winchester and Southampton. He has written about many aspects of contemporary culture.

Edited by Simon Das, David Stam and Andrew Blake

First published 2021

by Routledge

2 Park Square, Milton Park, Abingdon, Oxon OX14 4RN

and by Routledge

52 Vanderbilt Avenue, New York, NY 10017

2021 selection and editorial matter, Simon Das, David Stam and Andrew Blake; individual chapters, the contributors

The right of Simon Das, David Stam and Andrew Blake to be identified as the authors of the editorial material, and of the authors for their individual chapters, has been asserted in accordance with sections 77 and 78 of the Copyright, Designs and Patents Act 1988.

All rights reserved. No part of this book may be reprinted or reproduced or utilised in any form or by any electronic, mechanical, or other means, now known or hereafter invented, including photocopying and recording, or in any information storage or retrieval system, without permission in writing from the publishers.

Trademark notice: Product or corporate names may be trademarks or registered trademarks, and are used only for identification and explanation without intent to infringe.

British Library Cataloguing-in-Publication Data

A catalogue record for this book is available from the British Library

Library of Congress Cataloging-in-Publication Data

Names: Das, Simon, editor. | Stam, David, 1953 editor. |
Blake, Andrew, 1955 editor.

Title: Innovations in magazine publishing/
edited by Simon Das, David Stam, and Andrew Blake.

Description: London; New York: Routledge, 2021. |
Includes bibliographical references and index. |
Identifiers: LCCN 2020046052 | ISBN 9780367337001 (hardback) |
ISBN 9780367337018 (paperback) | ISBN 9780429321368 (ebook)

Subjects: LCSH: PeriodicalsPublishingGreat BritainHistory21st century. |
PeriodicalsPublishingGreat BritainManagement. |
PeriodicalsPublishingEconomic aspects.

Classification: LCC PN5124.P4 I55 2021 | DDC 052/.0941dc23

LC record available at https://lccn.loc.gov/2020046052

ISBN: 9780367337001 (hbk)

ISBN: 9780367337018 (pbk)

ISBN: 9780429321368 (ebk)

Typeset in Bembo

by Newgen Publishing UK