Moshe F. Rubinstein - Extraordinary Outcomes: Shaping an Otherwise Unpredictable Future

Firstenberg and Rubinstein present an excellent, absorbing, and multi-faceted book. It is a deep and wide-ranging guide for thought and action. This book will help leaders guide the organization to identify and concentrate on the major significant factors related to its mission in the face of data overload in a rapidly changing environment.

Dan Tolkowsky

Former Commander of the Israeli Air Force; Former CEO, Bank Discount Investments

Iris and Moshe have tied together the latest thinking in business management, behavioral economics, neurology, and psychology into a must-read management strategy treatise. This well-researched and well-written book will help my officers, both ashore and at sea, achieve extraordinary outcomes.

Alan B. Buckelew

Chief Operations Officer, Carnival Corporation

Iris Firstenberg and Moshe Rubinstein have written a truly remarkable book that is a joy to read. The examples, stories, and illustrations are by themselves a treasure trove of lessons that can guide individuals, teams, organizations, and companies to a happier and more successful future. The authors, however, go much further. Drawing on findings and concepts from decision-making, learning, and brain research, they construct an interpretative framework that provides a guide for achieving the extraordinary outcomes that are the focus of their book.

Robert A. Bjork

Distinguished Research Professor, UCLA

Elizabeth L. Bjork

Professor, UCLA

Inspirational leadership can be achieved by applying the concepts of this book, an essential guide for todays leader striving to create extraordinary outcomes.

Ana Duarte McCarthy

Chief Diversity Officer, Citi

Get ready for an entertaining read, practical advice, insights, and leadership lessons that youll want to put to use immediately!

Sonya Sepahban

Sr. VP, General Dynamics

I cannot heap enough praise on Extraordinary Outcomes. The concepts are straightforward, intuitive, and when appliedwith purpose and deliberate practicecan literally change a culture. Ive experienced it firsthand in my organization and witnessed the excitement and commitment from my team. The book will help create a culture of ROIrelentless ongoing improvementwell into the future! The book is awesome! I am having my kids read it and plan to give it out to my team.

Katherine Adkins

VP and General Counsel, Toyota Financial Services

My team and I were fortunate to experience the content of Extraordinary Outcomes when Iris spent a day with us. Iris has mastered the art of educating, inspiring creativity and empowering people to perform beyond even their own expectations. Her riveting stories and practical exercises have helped unite my team and foster a strong sense of purpose. As a result, we are constantly seeing new possibilities, achieving ambitious goals and setting our sights even higher.

Christopher Owen

VP, Integrated Marketing, USAA

Iris and Moshe have done it again! Their new book is a clear, informative road map to extraordinary outcomes. This gem should be read by people in business, government, and by anyone focused on self-improvement. We are fortunate to have Moshe and Iris tell us their story.

Steven Lee Yamshon

Chief Investment Officer, Stevens First Principles Investment Advisors

Extraordinary Outcomes will engage your heart, your mind, and is a blueprint for excellence at work and at home.

Robert Maurer

Author of One Small Step Can Change Your Life: The Kaizen Way

This remarkably readable treatise guides the reader to become a champion of change and adaptation. Firstenberg and Rubinstein show how inevitable failures and temporary setbacks can become opportunities for cohesion, commitment, and creativity. The authors expertly blend concepts with application to produce extraordinary outcomes.

Col (Ret) Mike McKeeman

The Red Knight, U.S. Army and Raytheon Program Leadership Deployment Manager

I had the great fortune to learn from Moshe as a young college student over 25 years ago, and his framework for thinking and problem-solving has impacted my career every step of the way. Extraordinary Outcomes captures the brilliant thinking of Moshe and Iris with elegance and simplicity. Moshe has spent a lifetime studying, understanding, and teaching how decisions get made, what leadership is really about, and how to think simply but differently. Iris has added to that with expertise on how the human brain works: Not just what happens, but why. These two perspectives blended together in a way only a father and daughter could achieve provide a compelling formula for achieving extraordinary outcomes.

John Gavan

President, KPFF Consulting Engineers

If you are waiting for the world to stabilize, you will be waiting a long time. Constant change and increasing complexity are here to stay, and successful organizations embrace that fact. In this insightful book, Iris Firstenberg and Moshe Rubinstein show how you can create resilient, confident and adaptable teams to achieve extraordinary results in turbulent times.

Richard F. Ambrose

Executive VP, Lockheed Martin Space Systems

What is the meaning of life? This question has stymied philosophers for centuries. Extraordinary Outcomes gives the reader the answer to a more relevant question, What is the meaning of your life? And this extraordinary book, so aptly titled, goes a step further. It provides pathways to achieve meaning and success in ones own life. It will make a difference in your life.

Arthur Gilbert

Author, Under Submission: The First Twenty Years

This is an important and thought-provoking book for anyone who aims to promote and better the management of his profession and day-to-day life. The content is conveyed in lucid, vivid language and incorporates relatable and interesting examples and stories. Illustrating applicable methods to define purpose and overcome future uncertainties, the book is brimming with insight, experience, and such fundamental suggestions that the reader will wonder why he had not thought about them before.

Itzhak Zamir

Former Supreme Court Justice and Attorney General, State of Israel

Cover design: Wiley

Copyright 2014 by Iris R. Firstenberg and Moshe F. Rubinstein. All rights reserved.

Published by John Wiley & Sons, Inc., Hoboken, New Jersey.

Published simultaneously in Canada.

No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, 222 Rosewood Drive, Danvers, MA 01923, (978) 750-8400, fax (978) 646-8600, or on the web at www.copyright.com. Requests to the Publisher for permission should be addressed to the Permissions Department, John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030, (201) 748-6011, fax (201) 748-6008, or online at www.wiley.com/go/permissions.

Limit of Liability/Disclaimer of Warranty: While the publisher and author have used their best efforts in preparing this book, they make no representations or warranties with the respect to the accuracy or completeness of the contents of this book and specifically disclaim any implied warranties of merchantability or fitness for a particular purpose. No warranty may be created or extended by sales representatives or written sales materials. The advice and strategies contained herein may not be suitable for your situation. You should consult with a professional where appropriate. Neither the publisher nor the author shall be liable for damages arising herefrom.