Top 50 Facts - Quiet : The Power of Introverts in a World That Cant Stop Talking - Top 50 Facts Countdown

On Susan Cains

Quiet

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Susan Cain gives a large amount of credit to her husband, Ken, for her writing career. When she met Ken twelve years ago, she had just left her law career. At the time, writing was only her hobby. Ken, on the other hand, was about to release a book called Emergency Sex and Other Desperate Measures: A True Story From Hell on Earth. Cain was only writing poetry here and there about love. She felt as though they were "insignificant" to the work Ken was doing. She kept her writing private until one evening when she got up the courage to allow Ken to read her poetry. The next day, he emailed her telling her to "drop everything" and start writing.

Part of the research done by Susan Cain for her book Quiet: The Power of Introverts in a World That Can't Stop Talking was on brainstorming. Cain found four decades of research done on brainstorming, which supports that people are better at brainstorming alone rather than in a group. They have more and better ideas. Adrian Furnham, a psychologist, is quoted as saying that people in business would be "insane" to have people brainstorm in groups based on research. In Cain's personal experience with brainstorming, she said the concept is "silly" because no one ever uses the ideas that were thought up during a group brainstorm.

Susan Cain has collaborated with Steelcase to create five office spaces designed to be used for quiet work and time away from the center of the office. They are called "Quiet Spaces." Each space is made up of around 100 square feet. The frosted glass walls are created to eliminate any office noises that may be a distraction. Cain calls these office spaces the "antidote to the open office plan." Each room design is to be used for different things. The Green Room is for smaller group socialization. It is designed to look more like a living room. The Flow Room is used for quiet reflection and deep thinking inside the office. Cain's designs are meant to look non-corporate, and her personal favorite is the wall design that looks like a library.

Susan Cain's "Quiet Spaces" sell for about $15,000 each. They have received a large amount of positive feedback since the release to the public. While Cain and her partner, Steelcase, were designing the spaces, they wanted to keep in mind how they could "nurture introverts." They want to share their message of creating respect for introverts and allow them to be alone. They said it is important for business leaders to understand that they should not "look down" on workers for wanting to use the "Quiet Spaces" because the purpose of the spaces then becomes futile.

Susan Cain studied research on married couples and introversion and extroversion for her book Quiet: The Power of Introverts in a World That Can't Stop Talking. The research found that in married couples, one person will typically be introverted and the other will be extroverted. Cain believes that couples complete each other in this way because they have strengths in ways that the other does not. Cain, who is an introvert married to an extrovert, says the pairing of the two personalities is working well for her marriage. Though they do have conflicts, they are able to resolve them through understanding introversion and extroversion.

Part of Susan Cain's research for Quiet: The Power of Introverts in a World That Can't Stop Talking included an experiment with fish. Researchers put a trap into a pond full of fish for the experiment. Extroverted fish were more curious and swam into the trap while introverted fish swam away from the trap. Cain explained that if the trap were instead a predator, then the introverted fish would have survived while the extroverted fish would have died. Cain says similar situations happen with humans. Extroverted workers are able to get promoted on Wall Street, but if instead introverts who can think cautiously were promoted to higher positions it would be better suited for Wall Street.

For a year prior to the publication of Quiet; The Power of Introverts in a World That Can't Stop Talking, Susan Cain's research on introversion was published in various news articles. In February of 2012, Cain attended and spoke at the TED Conference. Cain previously predicted that she would spend 2012 "speaking dangerously," which proved true when she gave her TED Talk. In order to prepare herself to speak as an introvert about introverts, Cain said she trained "as if preparing for a marathon" in order to speak to her fullest potential.