Elodie Gentina - The New Generation Z in Asia: Dynamics, Differences, Digitalization (Changing Context of Managing People) (The Changing Context of Managing People)

The New Generation Z in Asia: Dynamics, Differences, Digitalization (Changing Context of Managing People) (The Changing Context of Managing People) — read online for free the complete book (whole text) full work

Below is the text of the book, divided by pages. System saving the place of the last page read, allows you to conveniently read the book "The New Generation Z in Asia: Dynamics, Differences, Digitalization (Changing Context of Managing People) (The Changing Context of Managing People)" online for free, without having to search again every time where you left off. Put a bookmark, and you can go to the page where you finished reading at any time.

Light

Font size:

↓

↑

Georgia Tahoma Arial Verdana

Reset

Interval:

↓

↑

Bookmark:

Make

1234567...71

The New Generation Z in Asia

THE CHANGING CONTEXT OF MANAGING PEOPLE

Series Editor: Professor Emma Parry, Cranfield School of Management

The New Generation Z in Asia: Dynamics, Differences, Digitalisation

EDITED BY

ELODIE GENTINA

IESEG School of Management, France

EMMA PARRY

Cranfield School of Management, United Kingdom

United Kingdom North America Japan
India Malaysia China

Emerald Publishing Limited
Howard House, Wagon Lane, Bingley BD16 1WA, UK

First edition 2020

Copyright 2020 Emerald Publishing Limited

Reprints and permissions service
Contact: permissions@emeraldinsight.com

No part of this book may be reproduced, stored in a retrieval system, transmitted in any form or by any means electronic, mechanical, photocopying, recording or otherwise without either the prior written permission of the publisher or a licence permitting restricted copying issued in the UK by The Copyright Licensing Agency and in the USA by The Copyright Clearance Center. Any opinions expressed in the chapters are those of the authors. Whilst Emerald makes every effort to ensure the quality and accuracy of its content, Emerald makes no representation implied or otherwise, as to the chapters suitability and application and disclaims any warranties, express or implied, to their use.

British Library Cataloguing in Publication Data
A catalogue record for this book is available from the British Library

ISBN: 978-1-80043-221-5 (Print)

ISBN: 978-1-80043-220-8 (Online)

ISBN: 978-1-80043-222-2 (Epub)

CONTENTS

Dedication

About the Contributors

Generations Z in Asia: Foreword

Elodie Gentina

Zhiyong Yang, Ying Wang and Jiyoung Hwang

Melannie Zhan

Mototaka Sakashita

Ryan Brading

Shaheema Hameed and Meera Mathur

Ahmad Jamal

Zahrotur Rusyda Hinduan, Adilla Anggraeni and Muhamad Irfan Agia121

Linh Hoang Nguyen and Hoa Phuong Nguyen

Fandy Tjiptono, Ghazala Khan, Ewe Soo Yeong and Vimala Kunchamboo149

Berna Tar-Kasnakolu, Meltem Tre and Yunus Kalender

Nisreen Ameen and Amitabh Anand

Emma Parry

Dedication

Many researchers, teachers, and students who are part of the international scientific community probably once came across the name of Christian Scholz. As a university professor from Saarbrcken, Germany, his oeuvre covered various disciplines in social science, such as business-related human resource management, information management, and media management, conflating it with psychological, historical, and sociological references. Since 2014, when he started his topical journey with a seminal book (Wiley, 2014), he was one of the first international researchers profoundly focussing on the Generation Z, its characteristics, qualities, attitudes, preferences, and expectations towards employers and society. This focus on Generation Z directed his attention to Southeast Asia and its young generation ready to shape the future.

Through this book, I pay tribute to Christian Scholz who passed away 4 October 2019 at the age of 66. It would have never been written without the expertise and effort of Christian. In 2017, he brought together various researchers and young academics in a conference in Bangkok to discuss the particularities of the Generation Z in Asia. In his research, Christian pursued the idea that there is globally more than one type of Generation Z and that the cross-cultural differences could be identified. Based on our mutual interest, I made friends with Christian, and we both decided to bring our knowledge together in the first book on Generation Z in Asia. I would have very much loved to finalise it and celebrate its release together with him.

Christian Scholz was a researcher of great intellectual originality and his deep knowledge of Generation Z around the world his research trips on this topic took him across Europe, America, Africa, and Asia that were reflected in further international publications, among them Generation Z in Europe (Emerald, 2019) made him a respected researcher in our academic community. Beyond that, he published far more than 20 scientific books and more than 670 journal articles.

In addition to his scientific competence which characterised him, to his great intellectual curiosity and to his immense and remarkable scholarliness, he was very sympathetic, friendly, pleasant, and generous. The academic community will always remember Christian Scholz with honour and gratitude.

Today, I dedicate this work to you, Christian!

Elodie Gentina

About the Contributors

Editors

Elodie Gentina is an Associate Professor of Marketing at IESEG School of Management in France. Her principal research interests lie in Generation Z and consumer behaviour/management. She is the author of two books on Generation Z (Dunod). She has published many articles on Generation Z in Journal of Business Research, Journal of Business Ethics, Information and Management, and Computers and Education. She regularly presents papers at international conferences, including Europe, United States, and Asia-Pacific. She is also the CEO E&G Consulting Group, specialising in Generation Z (Management). She acts as a consultant to numerous companies on management, Human Resource issues.

Emma Parry is a Professor of Human Resource Management and Head of the Changing World of Work Group at Cranfield School of Management in the United Kingdom. Her research interests focus on the impact of the changing context on work, the workplace, and the workforce, specifically the influence of national context, changing workforce demographics, and technological advancement. She has published several books and numerous peer reviewed articles in these areas, including several that focus on generational diversity. She is a Fellow of the British Academy of Management, an Academic Fellow of the Chartered Institute of Personnel and Development, and an Honorary Fellow of the Institute for Employment Studies, as well as a Visiting Fellow at Westminster Business School.

Chapter Authors

Muhamad Irfan Agia is a Consumer Psychologist who holds a Masters Degree in Economic and Consumer Psychology from Leiden University, Netherlands. He applies insights from psychology and behavioural economy to better understand consumer behaviour, decision-making, and behaviour change.

Nisreen Ameen is a Lecturer in Marketing at Royal Holloway, University of London. Her research interests include digital marketing, humancomputer interaction, consumer behaviour, artificial intelligence enabled customers service, security and ethics of retailers use of consumers data, digital education, and e-business and technology adoption.

Next page

1234567...71

Light

Font size:

↓

↑

Georgia Tahoma Arial Verdana

Reset

Interval:

↓

↑

Bookmark:

Make

Similar books «The New Generation Z in Asia: Dynamics, Differences, Digitalization (Changing Context of Managing People) (The Changing Context of Managing People)»

Look at similar books to The New Generation Z in Asia: Dynamics, Differences, Digitalization (Changing Context of Managing People) (The Changing Context of Managing People). We have selected literature similar in name and meaning in the hope of providing readers with more options to find new, interesting, not yet read works.

Malcolm Warner

Managing Across Diverse Cultures in East Asia: Issues and Challenges in a Changing Globalized World

Lee Ellis

Leadership Behavior DNA: Discovering Natural Talents and Managing Differences

Henry Mintzberg

Simply Managing: What Managers Do - and Can Do Better

Shiv Shivakumar

The Art Of Management: Managing Yourself, Managing Your Team, Managing Your Business

Edward J. Hoffman

The Smart Mission: NASA’s Lessons for Managing Knowledge, People, and Projects : NASA’s Lessons for Managing Knowledge, People, and Projects

Ashok Swain

Managing Water Conflict: Asia, Africa and the Middle East

DK

Managing People

Al Bhimani

Accounting Disrupted: How Digitalization Is Changing Finance

Stack

Moving on UP - Changing Your Approach at the Managerial Level

Ron Zemke

Generations at Work Managing the Clash of Boomers, Gen Xers, and Gen Yers in the Workplace

Chōsen Kōgei Kenkyūkai

Developing EU-Japan relations in a changing regional context a focus on security, law and policies

Rob Goffee

Harvard Business Review on Managing People (Harvard Business Review Paperback Series)

Discussion, reviews of the book The New Generation Z in Asia: Dynamics, Differences, Digitalization (Changing Context of Managing People) (The Changing Context of Managing People) and just readers' own opinions. Leave your comments, write what you think about the work, its meaning or the main characters. Specify what exactly you liked and what you didn't like, and why you think so.