Carmen Simon - Impossible to Ignore: Creating Memorable Content to Influence Decisions

PRAISE FOR

IMPOSSIBLE TO IGNORE

This is the book marketers have been waiting forand it couldnt come at a better time. With the massive focus on technologys role in marketing, we cant forget what drives people to make decisions. Dr. Simons insights remind us that choice is a reaction to stimuli. As marketers, we need to think about whats most important to us, what we want consumers to do, and to really be intentional about the stimuli were showing them!

KEVIN LINDSAY, Director of Product Marketing at Adobe

It does not matter how much our audiences forget; what matters is that we impact the little they remember. Ensuring we do not leave our audiences memories to chance is a skill of the future and an important premise of this book.

RONA STARR, Director of Supplier Workplace Accountability at McDonalds Corporation

This book will help you leverage Dr. Simons brain science techniques to make your content and training not only more memorable but also more actionable.

JEFF CRISTEE, VP of Global Sales Training at Cisco

Today, 53 percent of clients base their decisions on the sales experience. Carmen provides memorable insights on how you can differentiate yourself from your competition and make you stand out. This is a must-read in todays highly competitive market!

ELI BOUSHY, Director of Sales Operations-Central at Xerox Canada, Ltd.

Rewire how your audience thinks and behaves. Carmen shows us how to make your content countby deliberately leading your audience to remember, and then to act.

JEREMIAH OWYANG, CEO of Crowd Companies

With more and more presentations delivered remotely or online, it is increasingly critical to get it right. Impossible to Ignore provides proven techniques to ensure your presentations, whether in person or online, are impossible to forget.

MALCOLM LOTZOF, CEO of Inxpo

Anyone in marketing should understand the brain science of attention, memory, and decision-making. Impossible to Ignore describes complex concepts in a very engaging manner and offers practical examples to help translate psychological principles into application.

LEAH VAN ZELM, Vice President of Audience Strategy at Merkle

Selling is about getting people to buy. The more we stay in their memory, the easier it is for them to decide. Carmen Simon explains how we can make our content quickly memorableand that sells!

JACK DALY, author of Hyper Sales Growth

True leadership is impossible without influencing other peoples memory.

CHARLENE LI, Founder and Principal Analyst, Altimeter, and New York Times bestselling author of Open Leadership

Our agency spends every day building and delivering experiences that are impactful and memorable. Dr. Simon reveals a breakthrough approach to influencing other peoples memories of the future as a way to shape their behavior. Impossible to Ignore will become an essential part of our strategic planning process.

CHRIS MEYER, CEO, George P. Johnson Experience Marketing

It is important to dream big about resolving important issues: climate change, alternative energy, boosting the economy. And in that process, others must remember your dreams. Big dreams are never accomplished solo. Dr. Simons book points to the benefits of social memory: it is only when others remember us that we impact important issues and become impossible to ignore.

REX R. PARRIS, Mayor, Lancaster, California

Copyright 2016 by Carmen Simon, PhD. All rights reserved. Except as permitted under the United States Copyright Act of 1976, no part of this publication may be reproduced or distributed in any form or by any means, or stored in a data base or retrieval system, without the prior written permission of the publisher.

ISBN: 978-1-25-958414-5
MHID: 1-25-958414-3

The material in this eBook also appears in the print version of this title: ISBN: 978-1-25-958413-8, MHID: 1-25-958413-5.

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To your memory

I am grateful to the following people who did not forget to help me when I needed it most: Caesar Simon, James Luyrika Sewagudde Jr., David Hill, Evelyn Lee, Mike Lee, Tom Hogan, David Nason, Hartly Nason, Colleen Donovan, Jim Morris, Elana Morris, Paula Pedrosa, Jennifer Parkinson, Mike Parkinson, Rick Altman, Paul Clothier, Amy Nason, Iris Varga, Ron Berndt, Danielle Daly, Dwight Larue, Livia Teixeira, Bruce Kasanoff, Scott Adams, Leah van Zelm, Joni Galvo, Marioara Taran, Holly Gilthorpe, Constantin Taran, Kevin Lindsay, Casey Ebro, Jann Basso, Erich Gerber, David Evans, Cindy Turner, Chelsie Park, David DeVisser, Chad Sweazey, Shri Nandan, Mary Ann Sabo, Iriny Amerssonis, Elaine Parrish, Bill Besselman, Nicolas Rivollet, Diana Andone, Thomas Been, Josipa Caran Safradin, Bob van Duuren, Mitchell Levy, Steve Gleave, Ernie Simon, Jack Daly, Mark McDaniel, Chris Taylor, Jeff Cristee, David Purdie, Hugo A. St. John III, James Lani, Mark McDaniel, Pablo Teixeira, Tom Lewis, Lucian Bure, Marina Demant, Rob Nachum, Ashok Kanjamala, Gabriella Giamundo, Patricia Simon, Mark Damiano, Hoang Luxius, Adele Revella, Rogerio Chequer, Kasey Morris, and Patricia Wallenburg.