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Brian Matiash - The Visual Palette: Defining Your Photographic Style

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With just a rudimentary understanding of exposure and composition, one can capture fairly competent images of attractive subjects. But is that image remarkable in any way? Does it really say anything? How does one capture, edit, and share images that stand out from the crowd and express a distinct vision of the world? How do photographers develop and define their own voice?
In The Visual Palette: Defining Your Photographic Style, photographer Brian Matiash outlines and illustrates mindsets, approaches, and techniques that photographers can implement in order to apply their own unique stamp on their photos. Matiash concentrates on the ability to train oneself to see differentlywhether youre behind the camera, editing an image, or sharing your photo with othersand this book explores ways to help photographers do just that. Matiash examines his own path to creativity and personal style and then encourages readers to use that knowledge gained to forge their own paths.
What sets The Visual Palette apart is that Matiash considers the entire image-making process, including both image capture and post-processing, when discussing how to develop a photographic style and express ones vision. Throughout photographys history, astute photographers always knew there were two crucial opportunities to express oneself: during the capture and in the darkroom. As Ansel Adams said, The negative is comparable to the composers score and the print to its performance. In that same spirit, The Visual Palette considers both image capture and post-processing as equal partners in the creation of the image and the expression of ones vision.
The book is organized into three sections: composition, post-processing (what Matiash calls Stylization and Editing), and sharing. Each chapter tackles a concept, such as compositional rules (and when to break them), then Matiash shares My Story, with a specific example of that concept in action in his own work. Finally, there is a Your Story segment where, with prompts and exercises, Matiash empowers and motivates the reader to examine their own work or practice a new technique in order to further develop their own photographic style.
Beautifully illustrated with Matiashs photographs, the book covers topics that range from fundamental to creative. The ideal reader is a beginning to intermediate photographer, including photography enthusiasts, hobbyists, advanced amateurs, and any and all photographers interested in landscape, nature, urban, and architectural genres of photography.http://www.rockynook.com/shop/print/the-visual-palette/

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THE
VISUAL
PALETTE

Defining Your Photographic Style

BRIAN MATIASH

The Visual Palette Defining Your Photographic Style Brian Matiash - photo 1

The Visual Palette:

Defining Your Photographic Style

Brian Matiash
brianmatiash.com

Project editor: Ted Waitt

Project manager: Matthias Rossmanith

Marketing: Jessica Tiernan

Layout and type: Charlene Charles-Will

Cover design: Charlene Charles-Will

ISBN: 978-1-937538-69-9

1st Edition (1st printing, October 2015)

2015 Brian Matiash

All images Brian Matiash unless otherwise noted

Rocky Nook Inc.

802 E. Cota Street, 3rd Floor

Santa Barbara, CA 93103

USA

www.rockynook.com

Distributed in the U.S. by Ingram Publisher Services

Distributed in the UK and Europe by Publishers Group UK

Library of Congress Control Number: 2015947297

All rights reserved. No part of the material protected by this copyright notice may be reproduced or utilized in any form, electronic or mechanical, including photocopying, recording, or by any information storage and retrieval system, without written permission of the publisher.

Many of the designations in this book used by manufacturers and sellers to distinguish their products are claimed as trademarks of their respective companies. Where those designations appear in this book, and Rocky Nook was aware of a trademark claim, the designations have been printed in caps or initial caps. All product names and services identified throughout this book are used in editorial fashion only and for the benefit of such companies with no intention of infringement of the trademark. They are not intended to convey endorsement or other affiliation with this book.

While reasonable care has been exercised in the preparation of this book, the publisher and author assume no responsibility for errors or omissions, or for damages resulting from the use of the information contained herein or from the use of the discs or programs that may accompany it.

This book is printed on acid-free paper.

Printed in Canada

Dedication

To my awe-inspiring wife, Nicole. Without your support and encouragement, this book would never have happened. Thank you for the limitless love you provide and for being my beacon of inspiration. I couldnt do it without you, and Im so thankful that I never will have to. I love you with everything that I am.

Acknowledgements

Part of me is still in a bit of shock that Im writing these acknowledgements because it means that Ive actually finished writing this bookmy first. Anytime I put my name on a project, I want to be absolutely certain that the results will be excellent. This project has proven to be the toughest one Ive ever undertaken due to how much of myself I poured into it. Putting all of my ramblings together into a cohesive body of work is no easy task, and thats why Id like to first thank my editor, Ted Waitt. They say that a good wedding photographer also plays double duty as a therapist for the soon-to-be married couple. For authors, that responsibility is bestowed upon the editor, and for that, I am eternally thankful, Ted. Your guidance and friendship throughout this process were completely instrumental in getting this book across the finish line. Wicked pissah, dude!

Of course, Id also like to thank my longtime friend, Scott Cowlin, for giving me this opportunity to begin with. You wouldnt have this book in front of you if it wasnt for Scotts strong belief in me. Thanks to you and the entire staff at Rocky Nook and ct Digital Photography magazine for your generosity.

Unfortunately, I dont have enough pages allocated to properly thank my amazing parents, Ann and Willie, and my beloved sister, Greta, for giving me every building block needed to grow upon. Thank you for serving as such wonderful role models, shining a bright light on what can result from hard work, wholesome ethics, and loyalty. I love and respect you more than youll ever know.

Speaking of family, I want to thank my surrogate west coast family, the BonhamsBrian, Kathi, Brianna, and Alex. While I live 2,904 miles from my biological family, it is so wonderful to have your love and support in such close proximity. Id also like to give a special thanks to Brians manly calves that are displayed in full regality on this books cover.

While gear isnt everything, it does play a critical role in allowing me to execute on my creative vision. So, Id like to thank my partners at Sony Electronics, Zeiss US, Really Right Stuff, Formatt-Hitech, G-Technology, on1, Peak Design, and F-Stop Gear for your support in my photographic pursuits. In particular, Id like to thank Kayla Lindquist at Sony, Rod Clark at Formatt-Hitech, and Aimee Davis at G-Technology for being such strong champions on my behalf. You rock my world.

As the song goes, I get by with a little help from my friends, and fortunately I have some truly special ones. You guys n gals know who you are because youre the ones who have to deal with me the most. Thank you for always sticking by, for keeping me grounded, and for having my back. Id like to especially thank some of my closest friendsColby Brown, James Brandon, Dave Veffer, Jeffrey Yen, and Matt Kloskowskifor the roles youve played in my life. Also, this will be the last nice thing Ill ever say to you five, so get this page framed for posterity.

Finally, Id like to thank the collective you: my fans, followers, and supporters. Simply put, you are the reason why I do what I do. I am indebted to all of you for your support, dedication, and friendship. I promise to keep putting every ounce of energy I have into the effort to help all of you help yourselves define your own visual palette.

Table of Contents

CHAPTER 1
THE EVER-EXPANDING JOURNEY

PART I
COMPOSITION

CHAPTER 2
RULES, RULES RULES

CHAPTER 3
LOOKING TO SEE

CHAPTER 4
ALLIES IN DISTORTION AND PERSPECTIVE

CHAPTER 5
THE GIMME SHOT

CHAPTER 6
THE BEST-LAID PLANS

CHAPTER 7
FOREVER THE TOURIST

PART II
POST-PROCESSING AND STYLIZATION

CHAPTER 8
POST-PROCESSING AND THE RIGHTINGS OF WRONGS

CHAPTER 9
PHILOSOPHIES OF STYLIZATION

CHAPTER 10
THE TOOLS OF THE TRADE

PART III
SHARING YOUR WORK AND YOUR BRAND

CHAPTER 11
YOU = YOUR BRAND

CHAPTER 12
GIVE A LITTLE BIT OF YOURSELF

Sony a6000 Sony FE 70200mm f4 G OSS 115 sec at f11 ISO 100 June 24 2015 - photo 2

Sony a6000
Sony FE 70200mm f/4 G OSS
1/15 sec. at f/11, ISO 100
June 24, 2015

CHAPTER 1
The Ever-Expanding Journey

Do the difficult things while they are easy and do the great things while they are small. A journey of a thousand miles must begin with a single step.

LAO TZU

Growth Is a Lifelong Process

I remember the graduation ceremony I took part in at the end of eighth grade at my school in Brooklyn, New York. By that point, I had spent many of my adolescent years just trying to figure out who I was and how best to fit in. Questions like What do I want to be? didnt even come close to registering as important yet. I guess I was too young for such adult concerns. I was a freshly minted teenager, and I had just spent a bunch of years establishing friendships, avoiding confrontations, and simply developing my personality, which, at the time, was exceptionally introverted and timid. Still, I felt comfortable with my station at school and among my peers. In the end, the graduation ceremony came and went. One chapter closed, making way for something entirely new.

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