Ed Lawler - Copy chasers on creating business-to-business ads
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Advertising copy, Advertising layout and typography, Visual communication, Advertising media planning.
publication date
:
1994
lcc
:
HF5825.L34 1994eb
ddc
:
659.13/2
subject
:
Advertising copy, Advertising layout and typography, Visual communication, Advertising media planning.
Page i
Copy Chasers on Creating Business-to-Business Ads
Edmund O. Lawler
Printed on recyclable paper
NTC Business Books a division of NTC Publishing Group Lincolnwood, Illinois USA
Page ii
Library of Congress Cataloging-in-Publication Data
Lawler, Ed. Copy chasers on creating business-to-business ads/Edmund O. Lawler. p. cm. ISBN 0-8442-3470-2 1. Advertising copy. 2. Advertising layout and typography. 3. Visual communication. 4. Advertising media planning. I. Title. HF5825.L34 1994 659. 13'2dc2093-4045 CIP
Published by NTC Business Books, a division of NTC Publishing Group 4255 West Touhy Avenue Lincolnwood (Chicago), Illinois 606461975, U.S.A. 1994 by Edmund O. Lawler. All rights reserved. No part of this book may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior permission of NTC Publishing Group. Manufactured in the United States of America.
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Page iii
Dedication With love to my parents, Edmund G. and Jean Lawler, whose forced reading of The Adventures of Huckleberry Finn to me when I was five is finally beginning to make sense.
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