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Jerry Weissman - Presenting to Win

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This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version. This Element is an excerpt from Presenting to Win: The Art of Telling Your Story, Updated and Expanded Edition (ISBN: 9780137144174) by Jerry Weissman. Available in print and digital formats. Create a natural flow for your presentation: help your audience follow you smoothly, straight to your destination! When you brainstormed your presentation, you used right-brain focus. Now youre ready to shift to your left brain, and develop a logical flow. Its ti.

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Presenting to Win: The Art of Telling Your Story, Updated and Expanded Edition
Jerry Weissman

Vice President, Publisher: Tim Moore
Associate Publisher and Director of Marketing: Amy Neidlinger
Acquisitions Editor: Jennifer Simon
Editorial Assistant: Heather Luciano
Editorial Consultant: Karl Weber
Art Consultant: Nichole Nears
Operations Manager: Gina Kanouse
Digital Marketing Manager: Julie Phifer
Publicity Manager: Laura Czaja
Assistant Marketing Manager: Megan Colvin
Marketing Assistant: Brandon Smith
Cover Designer: Chuti Prasertsith
Managing Editor: Kristy Hart
Senior Project Editor: Lori Lyons
Copy Editor: Gayle Johnson
Proofreader: Kay Hoskin
Senior Indexer: Cheryl Lenser
Senior Compositor: Gloria Schurick
Manufacturing Buyer: Dan Uhrig

2009 by Pearson Education, Inc.
Publishing as FT Press
Upper Saddle River, New Jersey 07458

FT Press offers excellent discounts on this book when ordered in quantity for bulk purchases or special sales. For more information, please contact U.S. Corporate and Government Sales, 1-800-382-3419, .

Audience Advocacy, WIIFY, and Point B are service marks or registered service marks of Power Presentations, Ltd. 19882009 Power Presentations, Ltd.

PowerPoint is a registered trademark of Microsoft, Inc.

Other company and product names mentioned herein are the trademarks or registered trademarks of their respective owners.

All rights reserved. No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher.

Printed in the United States of America

First Printing November 2008

ISBN-10: 0-13-714417-2

ISBN-13: 978-0-13-714417-4

Pearson Education LTD.
Pearson Education Australia PTY, Limited.
Pearson Education Singapore, Pte. Ltd.
Pearson Education North Asia, Ltd.
Pearson Education Canada, Ltd.
Pearson Educatin de Mexico, S.A. de C.V.
Pearson Education-Japan
Pearson Education Malaysia, Pte. Ltd.

Library of Congress Cataloging-in-Publication Data
Weissman, Jerry.
Prsenting to win : the art of telling your story / Jerry Weissman. Updated and expanded ed.
p. cm.
Includes index.
ISBN 0-13-714417-2 (hardback : alk. paper) 1. Business presentations. I. Title.
HF5718.22.W45 2009
651.7'3dc22
2008026750

Dedication

To the cherished memory of Louis and Rose Weissman, my beloved father and mother... fruition at last.

Praise for the First Edition of Presenting to Win

Ive taken the training. If you pay attention to what Jerry Weissman tells you (and its hard not to), youll be a measurably better public speaker. And that leads directly to success.

Stewart Alsop, (former) Fortune columnist, and Venture Partner, New Enterprise Associates

Building a great company takes many years. Ruining its prospects can take less than an hour. Presenting to Win will let you tell the story right.

Alex Balkanski, General Partner, Benchmark Capital

Read this book and get a masters degree in effective communications in one afternoon. The executive teams that we have invested with have used Weissmans communication techniques to dramatically improve team productivity and shareholder value.

David F. Bellet, Retired Chairman, Crown Advisors International, Ltd.

Clear, concise, and high-impact communications are necessary for every business executive in todays high-speed world. Jerry Weissman provides leaders with simple tools they can draw on quickly in order to maximize the return on all of their communications efforts.

Sue Bostrom, Executive Vice President, Chief Marketing Officer, Global Policy and Government Affairs, Cisco Systems, Inc.

Jerry Weissman is an expert in helping leading technology executives improve the clarity and substance of their communication. Jerry does an excellent job of giving sound recommendations that will lead to better communications and leadership.

James W. Breyer, General Partner, Accel Partners

Jerry transformed my presentation skills by helping me think of the WIIFY and Aha! factor, and this helped me take my company public in 1998. Today, through this book, you can acquire the same skills on how to present to win for a fraction of what it cost us to learn from Jerry. It is a must for professional success.

K. B. Chandrasekhar, Founder, Exodus Communications, and CEO, Jamcracker, Inc

Jerry Weissmans approach is light years ahead of the rest of the world. My guess is that Presenting to Win will become a classic within its genre. Great job!

Thomas M. Claflin II, Chairman, Claflin Capital Management, a Boston-based venture capital firm

Inspiring leaders must possess great communication skills. They are one of the essential ingredients used to mobilize followers and move nations and markets. This book tells readers how to develop those skills.

Bill Davidow, Founding Partner, Mohr, Davidow Ventures, and author of Marketing High Technology, Total Customer Service, and The Virtual Corporation

During one of the most important periods of my career, Jerry used the concepts in Presenting to Win to prepare me and my team for the EarthLink IPO road show. He helped us hone our message so that it could be crisply communicated to our audience, and in the process, we gained a better understanding of our own strategy than ever before. Jerry teaches you how to tell a story, which is more critical to success than most people think.

Sky Dayton, Founder, EarthLink and Boingo Wireless, and CEO of Helio

Jerrys classic is the definitive encapsulation of a true maestro playing his A game. His techniques were an absolutely critical success factor in Luminous raising $80mm in one of the toughest market environments Ive ever seen. There isnt a successful entrepreneur I know who wont benefit from leveraging his persuasive, maximum-impact presentation principles.

Dixon R. Doll, Founder and Managing General Partner, Doll Capital Management

Young entrepreneurs with deep domain knowledge are frequently unable to organize and present their vision, or their companys story, in an orderly, crisp, and compelling fashion. Jerry Weissman has armed a succession of evolving executives with those critical skills. This seminal book cogently describes how he does it. Presenting to Win is an essential read for any CEO who intends to raise capital, wishes to elevate the visibility of his/her company in the financial community, or aspires to more credible communication with the companys employees.

Irwin Federman, General Partner, U.S. Venture Partners

Practical and sound advice on how to communicate effectively. Critical for effective managers. This advice is powerful whether you are selling a project or a company.

Allan Ferguson, Retired Senior Partner, 3i Group PLC
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