2013 by Pearson Education, Inc.
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All rights reserved. No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher.
Winning Strategies for Power Presentations
Jerry Weissman Delivers Lessons from the Worlds Best Presenters
Jerry Weissman
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2013 by Jerry Weissman
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Printed in the United States of America
First Printing November 2012 with modifications January 2013
ISBN-10: 0-13-312107-0
ISBN-13: 978-0-13-312107-0
Pearson Education LTD.
Pearson Education Australia PTY, Limited.
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Library of Congress Cataloging-in-Publication Data
Weissman, Jerry.
Winning strategies for power presentations : Jerry Weissman delivers lessons from the worlds best
presenters / Jerry Weissman.
p. cm.
ISBN 978-0-13-312107-0 (hardback : alk. paper) -- ISBN 0-13-312107-0
1. Business presentations. I. Title.
HF5718.22.W453 2013
658.452--dc23
2012029335
To my mentors: Professors Harry Miles Muheim and Ormond Drake at New York University
Ray Abel and Mike Wallace at CBS
Evelyn Grippo at Pinnacle Books
The Masters
In order of appearance:
Marcus Tullius Cicero
Aristotle
Mark Twain
Joshua Foer
Maureen Dowd
Ed Cooke
Amanda Foreman
Sir Arthur Quiller-Couch
Christopher Markus
Stephen McFeely
William Strunk
E.B. White
Stephen King
Jason Gay
Franklin D. Roosevelt
James Collins
Maryanne Wolf
Guy Kawasaki
Federico Fellini
Casey Schwartz
Woody Allen
Mick LaSalle
Stephen R. Covey
Terry Teachout
Manohla Dargis
A.O. Scott
Clive Thompson
Michel de Montaigne
Henry James
Tim Carmody
Nicholson Baker
Sir Winston Churchill
Mardy Grothe
Erin McKean
Leroy Satchel Paige
Humphrey Bogart
Julius J. Epstein
Philip G. Epstein
Howard Koch
William Schneider
Steve Kelley
Mike Lee
John Doerr
Vinod Khosla
Walter S. Mossberg
Joe Dator
Sherry Turkle
James W. Pennebaker
Diana Tamir
Jason Mitchell
Theodore Leavitt
Bruce Eric Kaplan
Geoff Dyer
John Irving
William Safire
Jhumpa Lahiri
David Letterman
Deepak Chopra
William Shakespeare
William Gillette
Ronald Reagan
Barack Obama
Philip Delves Boughton
Christopher M. Barlow
Paul Katz
Jon Stewart
Akira Kurosawa
Stephen Prince
Matt Zoller Seitz
Lucy Kellaway
Michael Baldwin
Garr Reynolds
Stephen M. Kosslyn
Hans Rosling
Deborah Landau
Stephen Sondheim
Paul Simon
Dizzy Gillespie
Houston Person
Dana Goodyear
W. Timothy Gallwey
Joel Stein
Taylor Mali
Matt Ridley
Irving Berlin
Tony Perrottet
Bruce Iliff
Rolf Dobelli
Frank Sinatra
John F. Kennedy
Jon Meacham
Johnny Carson
Dave Wiegand
Dorothy Rabinowitz
Adam Lashinsky
Frank Partnoy
Scott Adams
Bill Clinton
Kevin OConnor
Paul Maritz
Adam Bryant
George Bernard Shaw
Peter Funt
Charlie Rose
Barbara Walters
Introduction
Natural and Universal