Brant Cooper - The Lean Entrepreneur

Contents

Cover image: @FAKEGRIMLOCK

Cover design: C. Wallace

Copyright 2013 by Brant Cooper and Patrick Vlaskovits. All rights reserved.

Published by John Wiley & Sons, Inc., Hoboken, New Jersey.

Published simultaneously in Canada.

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Library of Congress Cataloging-in-Publication Data:

Cooper, Brant.

The lean entrepreneur : how visionaries create products, innovate with new ventures, and disrupt markets / Brant Cooper, Patrick Vlaskovits. 1

p. cm.

Includes index.

ISBN 978-1-118-29534-2 (cloth); ISBN 978-1-118-33408-9 (ebk); ISBN 978-1-118-33523-9 (ebk); ISBN 978-1-118-33186-6 (ebk)

1. Entrepreneurship. 2. Success in business. I. Vlaskovits, Patrick. II. Title.

HB615.C6495 2013

658.421dc23

2012035450

For Riva and Eliza

BC

For Kati, Shane, and the twinkle in my eye

PV

Special Thanks

Without our early adopters, who believed enough in The Lean Entrepreneur to pre-order a book when it was merely a landing page with a silly video, we might not have survived the process of writing and publishing this book.

Their early feedback on content and exercises forced us to simplify, focus, and home in on how to move the needle for them.

Thank you,

Brant & Patrick