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Nicholas Mirzoeff - An introduction to visual culture

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This is a wide-ranging and stimulating introduction to the history and theory of visual culture from painting to the computer and television screen. It will prove indispensable to students of art and art history as well as students of cultural studies. Mirzoeff begins by defining what visual culture is, and explores how and why visual media - fine art, cinema, the Internet, advertising, performance, photography, television - have become so central to contemporary everyday life. He argues that the visual is replacing the linguistic as our primary means of communicating with each other and of understanding our postmodern world. Part One of the Introduction presents a history of modern ways of seeing, including: * the formal practices of line and colour in painting* photographys claim to represent reality * virtual reality, from the nineteenth century to the present. In Part Two, Mirzoeff examines: * the visualization of race, sexuality and human identity in culture* gender and sexuality and questions of the gaze in visual culture* representations of encounters with the other, from colonial narratives to Science Fiction texts such as The Thing, Independence Day, Star Trek and The X-Files * the death of Princess Diana and the popular mourning which followed as marking the coming of age of a global visualized culture.

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Cover

title Introduction to Visual Culture author Mirzoeff Nicholas - photo 1
title:Introduction to Visual Culture
author:Mirzoeff, Nicholas.
publisher:Taylor & Francis Routledge
isbn10 | asin:0415158753
print isbn13:9780415158756
ebook isbn13:9780203014134
language:English
subjectArt and society, Visual communication, Visual perception, Mass media, Communication and culture, Postmodernism, Sociologie visuelle , Culture populaire , Communication visuelle , Mdias , Art et socit , Postmodernisme
publication date:1999
lcc:N72.S6M57 1999eb
ddc:306
subject:Art and society, Visual communication, Visual perception, Mass media, Communication and culture, Postmodernism, Sociologie visuelle , Culture populaire , Communication visuelle , Mdias , Art et socit , Postmodernisme

Page i

An Introduction to Visual Culture

An Introduction to Visual Culture is the best book I have read on cultural theory this decade The book is crisply written and offers a clear view of a complex, multidisciplinary field which has emerged over the past three years.

Anne Massey, Art Monthly

An original, well-researched and engaging text that makes a unique contribution to the analysis and understanding of visual culture. Mirzoeffs masterful handling of his material makes for a timely work that will have an immediate and direct appeal to many readers and students.

John Di Stefano, The School of the Art Institute of Chicago

Mirzoeffs careful attention to issues ranging from Renaissance perspective to popular media culture makes this book a valuable starting point for readers interested in sampling the range of topics covered in visual culture studies.

Lisa Cartwright, University of Rochester, New York

An Introduction to Visual Culture provides a comprehensive introduction to the exciting new interdisciplinary field of visual culture.

Tracing the history and theory of visual culture from painting to the World Wide Web, An Introduction to Visual Culture asks how and why visual media have become so central to contemporary everyday life. Mirzoeff suggests that our primary way of understanding the world is now increasingly visual, and not textual.

In this innovative introductory text, Nicholas Mirzoeff explores:

What is visual culture?

Elements of the visual, including perspectives, color, line, and vision.

A wide range of visual media, including painting, sculpture, photography, television, cinema, Virtual Reality, and the Internet.

The importance of race and ethnicity, gender and sexuality, and the body in visual culture.

The international media event which followed the death of Princess Diana, as marking the coming of age of a global visual culture.

Nicholas Mirzoeff is Associate Professor of Art at the State University of New York, Stony Brook. He is the author of Bodyscape: Art, Modernity and the Ideal Figure (1995) and editor of The Visual Culture Reader (1998) and Diaspora and Visual Culture: Representing Africans and Jews (1999).

Page ii

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Page iii

An Introduction to Visual Culture

Nicholas Mirzoeff

London and New York Page iv First published 1999 by Routledge 11 New Fetter - photo 2

London and New York

Page iv

First published 1999
by Routledge
11 New Fetter Lane, London EC4P 4EE

Simultaneously published in the USA and Canada
by Routledge
29 West 35th Street, New York, NY 10001

Routledge is an imprint of the Taylor & Francis Group

This edition published in the Taylor & Francis e-Library, 2004.

1999 Nicholas Mirzoeff

All rights reserved. No part of this book may be reprinted or
reproduced or utilized in any form or by any electronic,
mechanical, or other means, now known or hereafter
invented, including photocopying and recording, or in any
information storage or retrieval system, without permission in
writing from the publishers.

British Library Cataloguing in Publication Data
A catalogue record for this book is available from the British Library

Library of Congress Cataloguing in Publication Data
A catalogue record for this book has been requested

ISBN 0-203-01413-8 Master e-book ISBN

ISBN 0-415-15875-3 (hbk)

ISBN 0-415-15876-1 (pbk)

Page v

CONTENTS

List of illustrations

ix

Acknowledgments

xiii

Introduction: What is visual culture?

VISUALIZING

VISUAL POWER, VISUAL PLEASURE

VISUALITY

CULTURE

EVERYDAY LIFE

PART ONEVISUALITY

Picture definition: Line, color, vision

PERSPECTIVES

DISCIPLINE AND COLOR

NORMALIZING COLOR: COLOR BLINDNESS

LIGHT OVER COLOR

WHITE

CODA

The age of photography (18391982)

THE DEATH OF PAINTING

THE BIRTH OF THE DEMOCRATIC IMAGE

DEATH AND PHOTOGRAPHY

FROM PHOTO NOIR TO POST-PHOTOGRAPHY

THE DEATH OF PHOTOGRAPHY

Page vi

Virtuality: From virtual antiquity to the pixel zone

INTERFACES WITH VIRTUALITY

VIRTUALITY GOES GLOBAL

TELESUBLIME

VIRTUAL REALITY

VIRTUAL REALITY AND EVERYDAY LIFE

VIRTUAL IDENTITY

NET LIFE

MORE PIXELS ANYONE?

VIRTUAL BODIES

PART TWOCULTURE

Transculture: From Kongo to the Congo

INVENTING THE HEART OF DARKNESS

RESISTANCE THROUGH RITUAL

CULTURAL MEMORY

NEW VISIONS FROM THE CONGO

Seeing sex

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