Robert Duncan Luce - Utility of gains and losses: measurement-theoretical, and experimental approaches
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Utility of gains and losses: measurement-theoretical, and experimental approaches
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This new monograph presents Dr. Luces current understanding of the behavioral properties people exhibit (or should exhibit) when they make selections among alternatives and how these properties lead to numerical representations of those preferences. It summarizes, and places in historical perspective, the research Dr. Luce has done on utility theory for over 10 years. Included are axiomatic theoretical formulations, experiments designed to test individual assumptions, and analyses of the fit to bodies of data of numerical representations derived from the theory.
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Measurement-Theoretical and Experimental Approaches
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SCIENTIFIC PSYCHOLOGY SERIES
Stephen W. Link and James T. Townsend, Series Editors
MONOGRAPHS
R. Duncan Luce Utility of Gains and Losses: Measurement-Theoretical and Experimental Approaches
William R. Uttal The War Between Mentalism and Behaviorism: On the Accessibility of Mental Processes
William R. Uttal Toward a New Behaviorism: The Case Against Perceptual Reductionism
Gordon M. Redding and Benjamin Wallace Adaptive Spatial Alignment
John C. Baird Sensation and Judgment: Complementarity Theory of Psychophysics
John A. Swets Signal Detection Theory and ROC Analysis in Psychology and Diagnostics: Collected Papers
William R. Uttal The Swimmer: An Integrated Computational Model of a Perceptual-Motor System
Stephen W. Link The Wave Theory of Difference and Similarity
EDITED VOLUMES
Jonathan Grainger and Arthur M. Jacobs Localist Connectionist Approaches to Human Cognition
Cornilia E. Dowling, Fred S. Roberts, and Peter Theuns Recent Progress in Mathematical Psychology
F. Gregory Ashby Multidimensional Models of Perception and Cognition
Hans-Georg Geissler, Stephen W. Link, and James T. Townsend Cognition, Information Processing, and Psychophysics: Basic Issues
Page iii
Utility of Gains and Losses:
Measurement-Theoretical and Experimental Approaches
R. Duncan Luce University of California, Irvine
LAWRENCE ERLBAUM ASSOCIATES, PUBLISHERS Mahwah, New Jersey London
Page iv
Copyright 2000 by Lawrence Erlbaum Associates, Inc. All rights reserved. No part of this book may be reproduced in any form, by photostat, microform, retrieval system, or any other means, without the prior written permission of the publisher.
Lawrence Erlbaum Associates, Inc., Publishers 10 Industrial Avenue Mahwah, New Jersey 07430
Library of Congress Cataloging-in-Publication Data
Luce, R. Duncan (Robert Duncan) Utility of gains and losses: measurement-theoretical and experimental approaches / R. Duncan Luce. p. cm. - (Scientific psychology series) Includes bibliographical references and index. ISBN 0-8058-3460-5 (cloth: alk. paper) 1. Utility theory-Mathematical models. 2. Cost effectiveness-Mathematical models. 3. Decision-making-Mathematical models. I. Title. II. Series. HB201.L83 2000 332.67'9'019-dc21 99-55910
Books published by Lawrence Erlbaum Associates are printed on acid-free paper, and their bindings are chosen for strength and durability.
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