Marvin Reynolds - Reset Your Barcode: Five Steps to a Financial Reset

RESET YOUR BARCODE

Praise for
Reset YOUR Barcode

The principles and lessons in Reset Your Barcode, Five Steps to a Financial Reset are timely reminders of the steps we all need to take to succeed in an increasingly complicated world. Reynolds teaches us these lessons with a blueprint we can follow for success.

Brad Wilson, Utah House of Representatives,
President and CEO of Destination Homes

After reading Marvs book, Reset Your Barcode, Five Steps to a Financial Reset, I will be putting it on my must read list for friends and family. Marv has a great way of narrating the different ways to look at money and will help you reset your understanding and comply with financial principles. It is an amazing read and so easy to understand.

Gwen Peterson, President, Hope for Widows Foundation

How lucky can you get? The ideas Marv has used to help hundreds of clients and financial advisors achieve economic freedom are now available all in one place. Reset Your Barcode, Five Steps to a Financial Reset is a must-read for anyone interested in financial success!

V. Stan Benfell, Chairman Beacon Financial, Inc.,
former President, Security Life of Denver

Reset Your Barcode, Five Steps to a Financial Reset is a fantastic read. Start living the principles and implementing the practices today, and tomorrow youll be glad you did!

Robert B. Beckstead, former President Sales and Marketing
Association of Utah, and former Vice President of Sage Analytics,
consultant to the California Board of Education

RESET
YOUR
BARCODE

Five Steps to a Financial RESET!

MARVIN REYNOLDS

RESET YOUR BARCODE

Five Steps to a Financial RESET

2014 Marvin Reynolds.

All rights reserved. No portion of this book may be reproduced, stored in a retrieval system, or transmitted in any form or by any meanselectronic, mechanical, photocopy, recording, scanning, or otherexcept for brief quotations in critical reviews or articles, without the prior written permission of the publisher.

Published in New York, New York, by Morgan James Publishing. Morgan James and The Entrepreneurial Publisher are trademarks of Morgan James, LLC. www.MorganJamesPublishing.com

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ISBN 978-1-61448-778-4 paperback
Library of Congress Control Number:
2013941513

Cover Design by:
Brett Peterson

Interior Design by:
Bonnie Bushman
bonnie@caboodlegraphics.com

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This book is dedicated to the cause of freedom and all those who are willing to accept the responsibility that it requires.

Economic freedom is the foundation to all freedoms.

CONTENTS

ACKNOWLEDGEMENTS

No one ever succeeds alone. Nowhere is this statement truer than it is with me. This book could not be possible if it were not for the help and support of countless people. Though I could never name them all, I would like to make special mention of a few.

Special thanks to my wife Julie for putting up with me all these years. Without her unique gifts to our relationship, I would only be half a person. Thanks to my business partner, Brett Peterson. His ideas and faith in mealong with freeing up the necessary time to undertake such a projectis worth more than he could possibly know. Thanks to Kalie Chamberlain for her skill in formatting and editing this work. Thanks to Morgan James Publishing for having faith in me and giving their support to getting this book published.

And special thanks to my family, friends, and clients for their support and encouragement in this and the many other activities I could not have pursued without their help.

INTRODUCTION

Part I: Reset Your Barcode and Reset Your Life

What does it mean to reset your barcode? First, lets talk about the barcode, and then we will talk about what it means to reset it and why it is so important.

A barcode, otherwise known as the Universal Product Code (UPC), appears on most products. When scanned, it reveals the assigned value of the product. This allows for a very efficient checkout process and inventory management system.

Whether we know it or not, we are like these productswe each have an invisible barcode on our person. When we come in contact with other people, we quickly scan them and assign a perceived value. We also keep track of an inventory of desired qualities, or value, we expect from other people. When we perform our scan, if we like the value revealed, we pursue a further relationship with that individual. If we perceive that the value we are looking for isnt there, we usually pass on the relationship, at least for now.

Why Assign a Person Value?

Of course, assigning a value to another person is a very difficult and dangerous thing to do. Nevertheless, we do it. Because we want to be successful and happy, we instinctively know that for this to happen, we must surround ourselves with successful and happy people. In other words, achieving success requires the help and cooperation of others. Cooperation demands that each participant in the cooperative be able to make a contribution of some kind. Just like the Little Red Hen, we dont like to share the fruits of our labor with someone who wont contribute to the effort required to enjoy success.

Since making a valuable contribution to any cooperative effort is so vital, it helps to know where real contribution comes from. All contributions are based on a persons character and competence. These two elements are the foundation upon which all contributions are built. Character is what a person believes and what they do based on those beliefs, and competence represents their skill and wise use of knowledge.

When character and competence add up to represent the contribution you are looking for, you usually assign a pretty high value to that individual and proceed to develop a cooperative relationship with them. Naturally, when those elements are not present in sufficient quantity, the relationship is not pursued, and the offer to cooperate is not extended.

Reading a Barcode Accurately

Reading the barcode and assigning the proper value is difficult and takes a great deal of practice. Sometimes, people are so unsure of the value they provide that they will try to divert your attention away from character and competence by moving their barcode from an obvious and useful location and place it where they want you to focus your attention. For example, some will try to place it on an object such as a luxury automobile or a big fancy house, brand name clothing, or even different parts of their anatomy. All this is meant to keep the focus on superficial things rather than expose their deficiency of high-quality character and well-developed competence. Dont get me wrong. Im okay with nice cars and homes and clothing. Thats beside the point. What we really want when we scan each other is an accurate reading of the qualitythe character and competence that can substantially contribute to a cooperative effort leading to success and happiness.