Cutting Edge Sales
Confessions of Success, Influence & Self-Fulfillment
From The Worlds Finest Knife Dealers
Jon Berghoff
Foreword by Jeffrey Gitomer
Stories and Secrets from:
Jon Berghoff, Dan Casetta, Carl Drew, Brad Britton, John Ruhlin, Jon
Vroman, Fi Mazanke, Ranjeet Pawar, Jerry Liu, John Edwin, Paulette
Tucciarone, John Israel, Adam Stock, Jason Scheckner, Hal Elrod
New York
Cutting Edge Sales
Confessions of Success, Influence & Self-Fulfillment
From the Worlds Finest Knife Dealers
Copyright 2009 Jon Berghoff. All rights reserved.
No part of this publication may be reproduced or transmitted in any form or by any means, mechanical or electronic, including photocopying and recording, or by any information storage and retrieval system, without permission in writing from the author or publisher (except by a reviewer, who may quote brief passages and/or short brief video clips in a review.)
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Praise for Jon Berghoff and Cutting Edge Sales
Look at what Jon Berghoff has done here. This is magnificent. Your sales will explode. The sales world will change because of Cutting Edge Sales.
Ivan R. Misner, Ph.D., Founder of BNI and NY Times Bestselling Author of Masters of Sales
I started in direct sales: nothing taught me more about the sales process and the importance of continuous learning than that experience. Everybody needs the practical wisdom contained in Cutting Edge Sales: it is a historic, revolutionary memoir!
Brian Tracy, Chairman and CEO Brian Tracy International, Bestselling Author of over 45 books, including 21 Success Secrets of Self Made Millionaires
Outstanding! Ive seen many authors and business owners look for ways to give back, but Cutting Edge Sales is truly one of a kind. Your business will transform - as will many lives across borders you may never see-because of this philanthropic book.
Jay Conrad Levinson, Author of the Guerrilla Marketing Book Series
It is rare that a book has this kind of power before even being opened because of what it represents. When you buy this book, others will achieve their dreams. When you read this book, you will achieve yours!
Matthew Kelly, Founder and President, Floyd Consulting, Bestselling Author of The Rhythm of Life and The Dream Manager
Cutting Edge Sales is guaranteed to send positive Ripples across the market place, and across the globe, in a way that is rarely achieved with just one book!
Steve Harper, Author of the Bestselling Book, The Ripple Effect
Jon knows what it takes to create instant influence with anyone. More importantly, he knows how to teach YOU how to replicate the same sales results. My organizations sales went through the roof when Jon came into my life, and Im forever grateful for the priceless contribution Jon has made to me, my organization, and the people we coach. Every salesperson in my organization will have to read this book.
Jeffrey T. Sooey, Founder, Coaches Training Blog community
Jon Berghoff has put together a must read for every business owner looking to STEP UP! and take sales to the next level. Cutting Edge Sales is the perfect balance of information and inspiration.
Daniel Grissom, Author of the National Bestselling Book, STEP UP!
Jon knows that your number one skill in business and in life is your ability to sell. We know that the toughest sell of all is selling your own Little Voice. His information is critical to understanding how to control your income and have the lifestyle you want and deserve.
Blair Singer, Bestselling author of SalesDogs, The ABCs of Building a Business Team that Wins and Little Voice Mastery
AWESOME! I couldnt put it down! So many great, real-world stories, so much first-person insight, so many engaging, non-stop interesting tidbits, I was underlining and highlighting all night. CUTTING EDGE SALES reads like an action suspense novel for anyone hungry for the answers to success in selling. Cut yourself some slack buy it and read it today!
Bill Guertin, Chief Enthusiasm Officer (CEO) of The 800-Pound Gorilla and Author of The 800-Pound Gorilla of Sales
Cutting Edge Sales is sensational! Brilliant, both in its riveting content and the raw and real world accounts of what it takes to succeed. The wisdom in these pages should be required reading for everyone in sales. And the manner in which the contributors stepped up to make Cutting Edge Sales a charitable project priceless!
Ben Gay III, THE CLOSERS, www.BFG3.com
Table of Contents
Foreword: What Do You Want To Be When You Grow Up?
Jeffrey Gitomer
Introduction: The Cutting Edge
Jon Berghoff
Influence: From the Inside Out
Jon Berghoff
Precision Language: Great Influencers Know What to Say
Dan Casetta
Learning the Ropes
Carl Drew
When Is It Best to Give Up?
Brad Britton
The Three Currencies of Life: How to Go from No One to #1!
John Ruhlin
Grow
Jon Vroman
Its My Life
Fi Mazanke
Impassioned Convictions Guide Successful Entrepreneurs
Ranjeet Pawar
Tao
Jerry Liu
Take Your Marks. Get Set. Goal!
John Edwin
Dream Me An Objection And Ill EQ You Right Out of It
Paulette Tucciarone
The Midas Touch Of The Salesman: Its Not About
Closing. Its About Prospecting