Gabe Zichermann - The Gamification Revolution: How Leaders Leverage Game Mechanics to Crush the Competition

More Praise for The Gamification Revolution

Zichermann and Linder pull together the most interesting case studies, important models, and critical conclusions about gamification into a single book that is a must-read for any strategic, marketing, or HR executive.

KEN FAVARO, Senior Partner, Booz & Company

In todays fast-paced world, people are more distracted than ever. To stand out, youll need to cut through the noise and get them engaged. The Gamification Revolution will teach you the essential building blocks for achieving long-term success and growth.

JESSE REDNISS, Senior VP, NBCU

Gabe is a key thought leader and industry proponent for Gamification. The Gamification Revolution highlights best practices for the use of game mechanics in business contexts. This is an important framework that all major organizations will eventually need to leverage as they evolve their business models as well as relationships with clients and partners.

TIM CHANG, Partner, Mayfield Fund, and Forbes Midas List Inductee

Finding ways to proactively change tack to keep a competitive edge can be difficult in an increasingly dynamic business environment. The Gamification Revolution presents exciting concepts to help managers increase engagement and make their business as dynamic as the environment in which it competes.

DAN BALLARD, Director of Revenue Management, Clear Channel Outdoor

Gamification is at the confluence of Sales 2.0 and Social Selling and is not understood by sales leaders. Zichermann and Linder propose a pragmatic approach to gamification that will provide breakthrough results. Sales is the last bastion of corporate innovation, and this spectacular read is a must for any sales leader.

HI LEVA, Senior VP of Sales Operations, Clear Channel Outdoor

The Gamification Revolution provides actionable insights into the ways leaders have created meaningful and authentic loyalty.

STEVE HARTMAN, Managing Director of Ecommerce and Marketing, Urban Outfitters

Gamification was right there in front of my eyes and I didnt see it. The Gamification Revolution is a must-read for business and nonprofit executives, and Im sharing it with the boards I sit on. The book is filled with many great stats, concepts, and organization and case studies, and Im awed by how engaged I was throughout.

NEIL MOSS, Chairman, Capital Investors Advisory Corp.

For consumer-facing businesses today, nothing matters more than delivering a great user experience and creating lasting engagement with your consumers and employees. The Gamification Revolution will show you how leaders have reached for the top and won.

ALEXANDRA WILKIS WILSON, Cofounder, Gilt Groupe, and author of the New York Times bestseller By Invitation Only

Zichermann and Linder build a strong case for gamification, applicable to almost any work environment. As a manager hoping to create a satisfied workforce while meeting my customers demands, this book has me thinking not just how to get better work from my team, but also how my government clients may benefit as well.

JAMES A. MCDONALD, Director, Knight Point Systems

Gabe has brought the best thinking from the world of games to the world of business. From engaging customers to retaining a team, The Gamification Revolution will provide you with strategies and tactics that generate results. I know. Gabes wisdom has helped the Founder Institute expand to every inhabited continent and change thousands of lives.

ADEO RESSI, CEO, Founder Institute

Copyright 2013 by Gabriel Z Inc. and Joselin Linder. All rights reserved. Printed in the United States of America. Except as permitted under the United States Copyright Act of 1976, no part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written permission of the publisher.

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To Zachary, Addison, Billy, Julia, and Gabriel
our favorite game-playing millennials

GABE ZICHERMANN I would like to thank my family and friends, with special props to Gary Henkle, Ivan Kuo, and Taavi Lindmaa, for their help with research and interviews for this book.