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Neil Leach - The Anaesthetics of Architecture

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In this short, intentionally polemical book, Neil Leach draws on the ideas of philosophers and cultural theorists such as Walter Benjamin and Jean Baudrillard to develop a novel and highly incisive critique of the consequences of the growing preoccupation with images and image-making in contemporary architectural culture.The problem with this preoccupation, Leach argues, is that it can induce a sort of numbness, as the saturation of images floods the senses and obscures deeper concerns. This problem is particularly acute for a discipline such as architecture, which relies heavily on visual representation. As a result, architects can become anaesthetized from the social and political realities of everyday life. In the intoxicating world of the image, the aesthetics of architecture threaten to become the anaesthetics of architecture. In this culture of aesthetic consumption, this culture of the cocktail, meaningful discourse gives way to strategies of seduction, and architectural design is reduced to the superficial play of empty, seductive forms.

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title The Anaesthetics of Architecture author Leach Neil - photo 1

title:The Anaesthetics of Architecture
author:Leach, Neil.
publisher:MIT Press
isbn10 | asin:0262621266
print isbn13:9780262621267
ebook isbn13:9780585208077
language:English
subjectArchitecture--Philosophy.
publication date:1999
lcc:NA2500.L43 1999eb
ddc:720/.1
subject:Architecture--Philosophy.
Page iii
The Anaesthetics of Architecture
Neil Leach
The Anaesthetics of Architecture - image 2
Page iv
1999 Neil Leach
All rights reserved. No part of this book may be reproduced in any form by any electronic or mechanical means (including photocopying, recording, or information storage and retrieval) without permission in writing from the publisher.
Every effort has been made to trace the original copyright holders of the images reproduced in this book, and to obtain permission to reproduce them.
This book was set in Garamond 3 and Meta and was printed and bound in the United States of America.
Library of Congress Cataloging-in-Publication Data
Leach, Neil.
The anaesthetics of architecture / Neil Leach.
p. cm.
Includes bibliographical references and index.
ISBN 0-262-62126-6 (pbk.: alk. paper)
1. ArchitecturePhilosophy. I. Title.
NA2500.L43 1999
720'.1DC21 98-37597
CIP
Page v
Contents
Preface
vii
Acknowledgments
ix
1
Saturation Of The Image
1
2
The Architect As Fascist
17
3
The Aesthetics Of Intoxication
33
4
The Architecture Of The Catwalk
55
5
Seduction, The Last Resort
71
Notes
89
Index
99

Page vii
Preface
This is a polemical work. In an age when manifestos and polemics have become somewhat unfashionable, such a work may appear out of place. Yet it is precisely because Western culture has developed into a largely tolerant, pluralistic society, dominated by a mild-mannered political correctness, that this book is so necessary. In an architectural culture whose liberal openness is always prone to collapse into a libertarian conformity, it will have a particular relevance. The book will no doubt prove controversial, but if it succeeds only in eliciting criticism, it will have achieved its primary objective of stirring up debate in what is perceived as an all too complacent domain.
The text is often extreme in its argumentation. In this it follows the "fatal strategies" of Jean Baudrillard of pushing analyses to their limit. If, therefore, many of the arguments appear to be somewhat exaggerated, and to lead on occasions to potentially absurd generalizations, these should be recognized as part of a deliberate strategy. The text offers less a representation of reality than a transfiguration of it, while nonetheless aiming to highlight a real problem within contemporary architectural culture.
The book draws on contemporary philosophy and cultural theory. In particular, it seeks to offer an overview of a tradition of critical European thinking on the subject of the image, beginning with the work of Walter Benjamin and others, and continuing through to Guy
Page viii
Debord and Baudrillard. While these thinkers do not share an identical outlookindeed there are many differences and tensions between their respective positionstaken as a whole, their work offers a powerful critique of the role of the image. By bringing this critique to bear on the domain of architecture, the book seeks to open the discipline to fresh ideas and challenge the often unrigorous thinking that has dominated it in recent years.
The premise behind the book is that architects have become increasingly obsessed with images and image-making, to the detriment of their discipline. The sensory stimulation induced by these images may have a narcotic effect that diminishes social and political awareness, leaving architects cosseted within their aesthetic cocoons, remote from the actual concerns of everyday life. In the intoxicating world of the image, it is argued, the aesthetics of architecture threaten to become the anaesthetics of architecture. The intoxication of the aesthetic leads to an aesthetics of intoxication, and a consequent lowering of critical awareness. What results is a culture of mindless consumption, where there is no longer any possibility of meaningful discourse. In such a culture the only effective strategy is one of seduction. Architectural design is reduced to the superficial play of empty, seductive forms, and philosophy is appropriated as an intellectual veneer to justify these forms.
Page ix
Acknowledgments
The origins of this book lie in discussions held within the Critical Theory group at the University of Nottingham. I am indebted to the students in the MA program in Architecture and Critical Theory at Nottingham and to my colleagues who have taught on this course for their contributions to these discussions.
I am grateful to colleagues and friends for their support over the years, especially to those who have lent me advice on this particular book. These include Andrew Benjamin, Peter Carl, Sarah Chaplin, Matt Connell, Darren Deane, David Frisby, Graeme Gilloch, Jonathan Hale, Vaughan Hart, Paul Hegarty, Eric Holding, Bill Hutson, Eleonore Kofman, Susan Marks, Bernard McGuirk, Jo Moss, Giles Peaker, Doina Petrescu, Jane Rendell, Katrina Ruedi, Joseph Rykwert, Ioana Sandi, Yvonne Sherratt, Jon Simons, Christina Ujma, Dalibor Vesely, Sarah Wigglesworth, Rosemary Wilson, and Tracey Winton.
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