Krahn Bruce. - Trouble Spot Fat Loss: Lose Weight, Build Muscle, and Say Goodbye to Problem Areas for Good

Copyright 2015 Bruce Krahn

All rights reserved. The use of any part of this publication, reproduced, transmitted in any form or by any means electronic, mechanical, photocopying, recording or otherwise, or stored in a retrieval system without the prior written consent of the publisheror in the case of photocopying or other reprographic copying, license from the Canadian Copyright Licensing Agencyis an infringement of the copyright law.

Appetite by Random House is a registered trademark of Random House LLC.

Library and Archives of Canada Cataloguing in Publication is available upon request.

Print ISBN: 978-0-449-01653-4
eBook ISBN: 978-0-449-01654-1

Cover image: Grant Hickey, except front cover top middle Lior Zilberstein / Stocksy United, top right Lumina / Stocksy United
Cover design by Five Seventeen

Image on appears courtesy of Revive magazine.

Published in Canada by Appetite by Random House,
A division of Random House of Canada Limited,
A Penguin Random House Company

www.penguinrandomhouse.ca

v3.1

The book you are holding in your hands contains the most cutting-edge, valid, and effective advice for losing trouble spot fat than anything else on the market today. If youve tried to lose fat and failed, youve probably figured out that more than 90% of diet and fitness advice out there is not just bad, its dead wrong.

Eat less, move more has been the most overhyped mantra of the past 50 years. Ive found it interesting that despite this idea being pushed by a lot of fitness and diet gurus and even by medical doctors, in those 50 years weve witnessed the biggest spike in obesity in history.

Eat less, move more is simply bad advice. Next time you hear it, turn around and run. Its the advice of simpletons, armchair experts, and the uneducated. Most offer this advice in a breezy spirit of brushing off complications and trying to keep things simple.

Staying in shape is not that simple. If it were, such a high percentage of the population wouldnt be obese. However, rest assured its not overly complicated either. But it does require science, a sound strategy, and sustainability, as youll soon see.

The problem with the eat less part of the mantra is that eating less will make you hungry, kill your energy to burn fat, and strip away any and all of your calorie-burning, optimal body-shaping lean muscle. It will simply back your body into a corner, with nowhere to go.

Lets say I eat 2000 calories a day, and Im overweight. So I eat less by cutting down to 1500 calories a day. I lose weight briefly before my metabolism adjusts by slowing down, and I regain most of the weight back.

So, what do I do when my old less becomes the new more and I start to gain weight again? Go down to 1000 calories? When does that stop? There is no limit to the notion of eat less, which officially makes this the worst advice. Ever.

Similarly, the problem with the move more part of the mantra is that there is no measurability or end point. Do I keep going until I hurt myself? Until I win an Olympic gold medal? Until Im living at the gym, working out two hours a day?

The mantra simply suggests move more, but it provides no stopping point. Theres no until. When pressed, experts who espouse this mantra will say that move more entails going to the gym on a regular basis and being active throughout the day. It might mean taking the stairs instead of the elevator, choosing a parking spot thats further from the door, and so on.

And arent you already doing this? And where has it got you? The problem is that this advice does not include intensity, effort, or progressionthe cornerstone components of great health and a body others envy.

Sure, the move more advice may help you lose the first 10 or 20 pounds of body fat if youre lucky, but itll never help you lose those final pounds of trouble spot fat hiding your sexy and sculpted frame underneath.

I assume the unspoken finish line for the Eat less, move more mantra is reaching your target weight. But what if you never reach it? Or what if you hit it but look soft, scrawny, and weak? Or what if you hit it by following unsustainable diet and fitness habits that ruin your social life? Well, I guess its just a matter of time before you gain all that weight back and blame yourself for not being able to follow this simple advice.

So, whats the solution?

Before I get into that, let me share my personal experience. As a bestselling muscle-building author and professional fitness model, I believe in effective training. I was strongly nudged by a close friend, the famous Dr. John Berardi, to link up with Bruce because he was on to some cutting-edge information to eliminate trouble spot fat, and it was very different from what the mainstream media and magazines were teaching. I had to know more, since I always have a hard time losing the final few pounds around my lower abs. And I wanted to use the information to look and feel my best and pass it on to my clients who struggled with trouble spots of their own, such as the lower back, chest, thighs, triceps, and butt.

Bruce and I met at my favorite Mediterranean restaurant, and it was immediately apparent that he was the real deal. I couldnt help but size him up in between bites of my chicken and tabbouleh. Forty-five years old, he was ripped to shreds with bulging biceps and a physique that dripped with confidence, and if not for his genuine and grateful smile, I would have been intimidated.

The purpose of our meet-up was to discuss his desire to grow his online businessmy expertise. He told me about his debilitating bout of depression that almost ended his life in his early 20s. How he turned to dumbbells and barbells instead of drugs, and how these events led to a turning point in his life that resulted in a career in fitness. Helping others with fitness and diet just clicked for him, and shortly after he found himself busy in the world of celebrity training with the likes of Nelly Furtado, Criss Angel, and Tom Cochrane.

Did I say I was impressed?

I was most impressed that Bruces physique represented a trade upand that means a lot coming from a guy who is a world-class fitness model and hangs out with many of the greatest fitness models and bodybuilders in the world.

Truth is, in my world, the majority of fitness and diet gurus are a joke. We laugh at them because they preach one thing and do another, and most of them fall into two physique categories: skinny and weak, or soft and chubby. Personally, I dont take advice from people who dont look the partI dont care how many academic degrees they have listed after their name. Dont export your advice if its not working in your own life!

Like I said, Bruce is the real deal. He practices what he preaches and wears the medal of all medals: six-pack abs 365 days a year, not just when its time to get ready for a photo shoot. I understand that not everyone wants six-pack abs, but if youre going to give fat-loss advice, at least have a flat stomach!