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Patrick Pissang - The Social Sales Engineer: Timeless Principles for Achieving Thought Leadership

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The Social Sales Engineer: Timeless Principles for Achieving Thought Leadership: summary, description and annotation

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As a sales engineer these days, are you afraid of software making parts of your job obsolete? If not, you should be. Specialized SaaS applications are automating your chores and will soon replace you if your job involves running demos, setting up environments, maneuvering proof of concepts, or answering huge RfP questionnaires. Software is eating the sales engineering realm and transforming the role, until the very technology you sell will take over most of your tasks.

So, how do you avoid becoming obsolete?

The Social Sales Engineer shares timeless principles that will shape your sales engineering future on social media and as a trusted advisor in your clients organization. Armed with this books principles, you will sell more solutions and do it confidently with original ideas, all while building your brand.

Let this book be your guide to differentiating yourself and staying relevant by building your professional brand.

In The Social Sales Engineer, youll discover:

  • The push you need to overcome your doubts about social media.
  • The foundational principles that will help you achieve thought leadership.
  • Inspirations and solutions for your daily sales engineering challenges.
  • An intriguing story for Netflix-like entertainment.
  • A fantastic cover that will look fabulous on your bookshelf

The Social Sales Engineer is the crucial manual you need to develop original thoughts that will build your sales engineer brandboth online and offline.

If you like entertaining sales and career books with a story touch like The Greatest Salesman in the World, then Patrick Pissangs extremely valuable resource will inspire you. Get The Social Sales Engineer to take the next giant leap in your sales engineering career!

Author Patrick Pissang worked as a sales engineer for MuleSoft from the early days to IPO and created innovative technical value-selling tools for his opportunities in the field. His philosophy is to lead the client with methods they dont expect and therefore wont forget. He coaches customers while they run the proof of concept, and he uses domain-driven design to facilitate strategic discovery workshops. Patrick expanded his original thinking to social media and now helps sales engineers build their brand. He is the lead trainer, founder, and CEO of Sales Hero GmbH, a company that specializes in training sales engineers.

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The Social Sales Engineer: Timeless Principles for Achieving Thought Leadership — read online for free the complete book (whole text) full work

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Praise for the book Dont risk fading into the SE background Read this book and - photo 1
Praise for the book
Dont risk fading into the SE background. Read this book and learn how easy and liberating it can be to be a Social SE!
Bob Riefstahl, Author of Demonstrating to Win!
Patrick sends a clear message to all SEs: DARE TO CREATE!
Steffen Mller, Pathfinder Consulting
Really enjoyed the innovative approach and the lessons within the story. Ill be using these into my own posts and efforts.
Greg Holmes, The Sales Engineer Guy
A great insight to Sales Engineering and the nuances of a great role and career choice.
Semir Jahic, Clari
Entertaining mix of Elias Story to the frontline of Thought Leadership combined with Timeless principles for Social Content. A must for every modern Solution Engineer. If you think you knew everything, this book will proof you wrong!
Philipp Schne, SE Leader, Mulesoft
Genuinely amazing.
Edwardo S. Rivera, GM Sectec
Engaging, inspiring, vivid and thought provoking. Patrick manages to take the reader on a journey through a difficult topic in a way that really empowers the reader to take action and the first step towards thought leadership.
Elias Freitag, Senior Manager Solution Engineering, Salesforce
If youre in technical sales or in any field for that matter and aspire to become viewed as a thought leader in your industry, this book is for you. In unique fashion, Patrick masterfully takes the reader on a journey through the eyes of Elias a young sales engineer trying to find his voice and navigate his way to prominence. Learn timeless principles of how to elevate your own, personal brand as you follow Elias through the trials and tribulations of dealing with customers, sales, and marketing, and the delicate politics of putting oneself out there.
Chris White, Author of The Six Habits of Highly Effective Sales Engineers
The Social Sales Engineer
Timeless principles for achieving Thought Leadership
Patrick Pissang
Foreword by
Don Carmichael
For all my dear friends, students, and mentors in the secret kingdom of sales engineering!
Contents
Foreword
F or sales engineer (SE) professionals, business social tools and the skills needed to master them are now near the top of our enablement to-do list. In addition, influencing and establishing credibility at scale is now a fundamental part of the SE role.
In my sales engineer skills workshops, I meet many seriously skilled technologists who are perfectly capable presenters and communicators but are completely tongue-tied when it comes to social media. Its usually a combination of fear of breaking their employers social media rules and a lack of confidence in their voice, imagining they have nothing to say or that no one will want to engage with their content. Or sometimes, theres a cultural barrier; some countries value privacy to the point that they feel uncomfortable posting anything online. In 2020, I met a skilled and articulate SE specialist experimenting with blogging. The blog was brilliantit was thought-provoking and showed thought leadership. They just needed help, coaching, and encouragement to evolve into a social influencer. Now that person has definitely mastered business social networks; they have a loyal and appreciative followingin fact, I regularly share their brilliant articles. Additionally, they host podcasts and are themselves invited onto other sales engineering influencers podcasts and webinars.
We live in a social world.
Humans are, of course, at their core, social creatures, but the digital social network weve created far surpasses anything we were capable of before. Our digital social tools may still be very newFacebook, for example, only launched in 2004. But as we look back, many historians will say they are as revolutionary as the invention of writing itself .
Perhaps surprisingly, LinkedIn, currently the preeminent professional networking platform, was launched the year before Facebook, in 2003. Still, it took a lot longer to grow to its current 756 million users across two hundred countries.
For many years, LinkedIn was viewed as little more than an online resume or a CV. Yet, even today, three people are hired through it every minute. Of course, LinkedIn is still a mighty job seeking and advertising tool, but its real power is now in professional influencing, building personal branding and credibility, showcasing expertise, and attracting new business connections.
This book is aimed at sales engineers who also go by many other names: PreSales Consultants, Sales Consultants, Cloud Architects, Solution Engineers, Customer Advisors are common role titles, but there are many, many more.
What connects all these roles is that they are primarily client-facing Business-to-Business (B2B) relationship. They form technical and business expert roles (industry, domain, and value) that employ advanced people with communication skills, commercial acumen, sales skills, passion, agility, an innovative mindset, and a fixation with lifelong learning.
If a fundamental part of the SE role is influencing and projecting technical and business authority and credibility, then the message is clear; whether its influencing hidden buyers or hidden decision-makers, professional social network mastery is crucial.
As consumer buying behaviors leak into the business world, were seeing some strong behavioral changes in how B2B tech buyers act.
They are now spending a significant portion (maybe two-thirds) of the buying process hidden from our sales colleagues, doing self-research, watching videos, consulting with their networks, and checking out video and other content on LinkedIn. Even when they engage in a sales process with us (tripping the sales trip-wire), some of the decision-makers remain hidden only to be accessed by internal champions who are willing to forward if were lucky on our video, thought leadership, and influencing pieces.
Let Patricks book guide you on your journey from treating business social networks as an online resume or a CV to realizing their true value in establishing credibility through social mastery and helping you evolve into a social influencer and thought leader.
Don Carmichael
Chief PreSales Guru of Winning Skills Ltd.
August 31 st , 2021
Introduction, or how to put wood into the oven
S ocial media is embarrassing! you say. I dont want to be part of the self-presentation business. Most of the stuff out theres irrelevant, out of context, and useless. You swipe your thoughts to the side with your hand.
But wait a second; isnt that a pretty superficial answer? Look at great movies, for example. Every fantastic story features a hero with external and internal problems. Tom Hankss external challenges in Cast Away might have been to survive the years on the pacific island after his plane crash. But having achieved that, his life becomes even worse because his only love married somebody else. To eventually succeed, he had to overcome the internal problem of controlling and planning every aspect of his life.
So you dont like social media. This is your external problem.
But what about the internal one that fuels it? Could it also be true that you fear to put yourself out there? Could that be the real reason for your resistance; deep down in your heart, you want to express and share your thoughts?
If this resonates with you, then the book in your hands was written for you. Its your toolbox for an approach to social media that gives you both a mental and practical framework.
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