Other Books in the Instant Success Series
Successful Franchising by Bradley J. Sugars
The Real Estate Coach by Bradley J. Sugars
Instant Cashflow by Bradley J. Sugars
Instant Sales by Bradley J. Sugars
Instant Leads by Bradley J. Sugars
Instant Profit by Bradley J. Sugars
Instant Promotions by Bradley J. Sugars
Instant Repeat Business by Bradley J. Sugars
Instant Team Building by Bradley J. Sugars
Instant Systems by Bradley J. Sugars
Instant Referrals by Bradley J. Sugars
Instant Advertising by Bradley J. Sugars
The Business Coach by Bradley J. Sugars
Copyright 2006 by Bradley J. Sugars. All rights reserved. Except as permitted under the United States Copyright Act of 1976, no part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written permission of the publisher.
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To those who love business like I do.
May it be as tough but kind to you as it has been to me.
Years ago, when I was starting out in business and was still struggling to make ends meet, I thought becoming a millionaire was the ultimate financial goal. My perception changed, however, when I became a millionaire. It was then I discovered being a millionaire just wasnt rich enough.
With this book I am going to teach you how to become a millionaire, then a deca-millionaire, then a centa-millionaire and then the ultimatea billionaire!
All the best,
CONTENTS
ACKNOWLEDGMENTS
When you choose to be an entrepreneur, you choose an amazingly passionate and challenging life. Its through that passion that you learn so much, but its through the challenges that you grow so much.
Id like to first of all thank my writing team for their hours of dedicated translation of my ideas and notes into something of substance and context. To Sandra Fritz, for her passion for editing and the finer details. And to Shaun Ford for his tiring pursuit of graphic perfection and meeting deadlines.
To my team at ActionCOACH all over the world. Thanks for making a difference in the lives of others every day. Coaching is not the easiest work, but thats why its so rewarding. To my team of Master Licensees and Coaches. You are the people that make ActionCOACH truly the Worlds #1 Business Coaching Team every day.
To my other partners in all my other companies: Nic, Sonya, and Trevor in ActionCOACH Planning; Mark Thomas in Franchise Masters; Glen and Kerriane at Mr. Rentals; Mike and Darlene at GlobePros; Darren, Jackie and Peter at Mars Venus Coaching; Shaun Ford at ActionCOACH Design; my wife, Jenny, at MBT Skin Therapy; Phil and Dave at Entrepreneurs Success Centre. You all make my life and work so much more enjoyable.
To my teachers. Mardi, you keep me on track and heart centered. Mark and Sharon, you allow me to be who I am and protect me from the world. Mom and Dad, you remind me of whats important and keep me as down to earth as one can be. To all the writers of all the books, the teachers of all the seminars, and the mistake makers who lead the way, thank you.
Finally, to my beautiful wife Jenny and two daughters. You all make me so happy to be alive that I wake with a smile when I hear your voices.
INTRODUCTION
There are so many different ways to make it in businessso many different ways through which you can reap the rewards of entrepreneurial success. Yet very few people ever learn what it takes, and for some strange reason, fewer still will ever use what theyve learned.
Congratulations on taking the first step towards learning how you can succeed in the world of entrepreneurial business. The first step is to invest in the knowledge, the second is to absorb the knowledge, and the third and most important step, as you read and in particular when you finish reading, is to take
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