Peter Parkes - NLP for Business Analysts: Developing Agile Mindset and Behaviours

Effective programmes of change are underpinned by behavioural competencies, many of which can be developed with the help of this book, written by an experienced practitioner.

Rod Sowden , board director at Centre for Change Management, lead author of Managing Successful Programmes , MD for Aspire Europe

Business analysis is a crucial tool in the hunt for improved performance, and whenever you investigate performance, you have to talk with people. The quality of your interactions with those people has a massive impact on how successful you can be as an analyst, and NLP has a wonderful set of tools to help improve those interactions. Peter has done a great job of bringing the generic tools of NLP into a pragmatic framework to help with business analysis.

Paul Matthews , NLP trainer, MD of People Alchemy, author of Capability at Work: How to Solve the Performance Puzzle

At Hudson, we recognise that successful outcomes are underpinned by effective behaviours and skills which, in turn, are developed from leveraging the right mindset for the right context. This approach, tailored to the BA context, will help you to develop yours.

Stuart Packham , Talent Solutions Director for Technology, Change and Digital Transformation, Hudson

At PMI we are keen for the BA and PM to work better together, and have products in both of these areas. This book demonstrates the NLP approach and toolset for developing effective behaviours for realising benefits from change management. We are pleased to endorse it.

Yohan Abrahams , President of the United Kingdom Chapter of the Project Management Institute

As the role of BA is growing to be more and more strategic, effective use of soft skills and stakeholder management will distinguish great BAs in the near future. The approaches proposed in this book definitively benefit developing these required skills.

Marc-Andre Langlais , Senior Business Engagement Manager, Canadian National

Peter is an impressive coach with an extensive professional experience. His long experience as an NLP practitioner allows him to initiate amazing transformational experience.

Nadir Belarbi , CIO LOreal Canada

In the PMO world, we recognise tools like NLP in developing soft skills necessary to engage the business.

Lindsay Scott , Founder of The PMO Conference and PMO Flashmob

It was refreshing to be on a course that focussed on attitudes and behaviours rather than on processes. I saw a number of light bulb moments from the cohort and positive changes in attitude and behaviour from my co-workers immediately after the course.

Jenny Lanaway , Resource Manager, Tsys

Delivery is a combination of toolset and mindset. Currently the toolset box is overflowing and cluttered. On the other hand the mindset box is alarmingly empty.

Steve Wake , Chairman of the Association for Project Management

Businesses are made of people. Peter Parkes combines his extensive knowledge of NLP and the world of business to bring you an essential toolkit.

Ewan Mochrie , NLP Master Trainer & MD of Inspire 360 Limited

'The book is essential for everyone who is involved in business change. Peter Parkes emphasises the need for self awareness and soft skills to deal with internal and external stakeholders.'

Soheir Ghallab , Chair, Business Change Specialist Group; BCS, The Chartered Institute for IT

'In order to work in an agile environment, modern BAs need to develop corresponding agile mindsets and behaviours.'

Brian Wernham , author of Agile Project Management for Government , 2012

Peter Parkes, one of our associates, showed that NLP can provide a structured approach (dare I say, a method) to inter-personal and intra-personal techniques in a way that process and task oriented people can relate to and apply.

Andy Murray , lead author of PRINCE2 (2009 refresh) and partner of global consultancy firm RSM

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