Geoffrey Cann - Bits, Bytes, and Barrels: The Digital Transformation of Oil and Gas

Peak oil, scarcity, and rising prices? No, the energy industry is in a new era of abundance and price pressure. In Bits, Bytes, and Barrels, the authors give valuable context and advice on how digital technologies are mandatory tools for progressive energy leaders to turn disruptive challenges into a generational opportunity.

Peter Tertzakian, executive director, ARC Energy Research Institute

Bits, Bytes, and Barrels comprehensively lays out the issues and opportunities for digital technologies in the energy business. This book is full of examples where digital is making a bottom line impact for companies and it provides pathways for how companies might proceed in their own digital strategies. The authors have taken a very technical and complex subject and made it clear and understandablea great handbook for executives and IT professionals alike!

Brian Truelove, former SVP and CIO, Hess Corporation

Technology, innovation, and business model changes are impacting industry at a rapid paceyet in some cases, not fast enough. Bits, Bytes, and Barrels is an excellent primer on existing and future innovation levers that the energy sector can incorporate to improve adaptability and competitiveness. Important reading for Boards, the C-suite, and those looking to understand how technology can move the needle or stand-up effective internal innovation. I highly recommend this book.

Samantha Stuart, vice president, strategy and corporate development, TransCanada

Bits, Bytes, and Barrels offers a candid discussion of not only the potential uses for digital, but also the possible pitfalls of poorly implemented projects. The numerous examples explored are enlightening and offer proof points of why companies should act. It is a welcomed perspective that should be helpful to those who are considering greater deployment of digital technology in their organizations.

Tom Muecke, retired after forty years in upstream research and operations at a US supermajor

This is a timely, well-researched, practical, and insightful book that plugs a much-needed gap in the market. If you are looking for a one-stop shop that brings together key digital themes and ideas in oil and gas in one place, then this is ithighly recommended.

Dr. John Pillay, global digital transformation director, WorleyParsons

This practical, easy-to-read book provides a guide to the current state of digital innovation in the oil and gas industry and where to expect the leaders to take it next. A must-read to ensure your oil and gas firm stays competitive.

Judy Fairburn, Board director, former EVP and chief digital officer for a large energy firm

Its interesting that oil and gas come from dinosaurs, because dinosaurs describe our industry when it comes to the adoption and implementation of technology. Cann and Goydan serve a satisfying menu of bite-size topics in their book, Bits, Bytes, and Barrels: The Digital Transformation of Oil and Gas. As a downstream company in the (dinosaur) industry that is slowly implementing a digital transformation within our culture and plant, I agree with the authors that taking the first step is the hardest thing to dobut once that first step is taken, the next ones are easier. In this book, they make it clear that as an industry, we either embrace digital change, or get crushed by it. Anyone in our industry who is interested in not becoming extinct should read this.

Douglas H. Smith, CEO, Texmark

This new book is an essential road map for oil and gas executives and Boards to navigate the new world of digital enhancement of their business, avoid false starts and missteps, and unleash new sources of value. This book brings much-needed clarity to a topic which can be confusing; and makes it relevant to the real world of oil and gas at every step.

Andrew Slaughter, executive director, Deloitte Center for Energy Solutions

Geoffrey Cann and Rachael Goydan provide a highly accessible snapshot of the complex and fast-moving digital world as it applies to oil and gas. Many oil and gas workers feel this is an area in which it is all too easy to let new ideas and technologies slip by. This book provides with reassuring confidence a contemporary, forward-looking state of the digital world that will allow oil and gas executives, Board members, engineers, business developers, researchers, and strategists to assess areas to develop and focus, and also reveal blind spots.

Andy Doyle-Linden, consultant and corporate strategy lecturer, EMBA, Haskayne School of Business

For many of us in the oil and gas industry, the path from the old way of doing business into the new frontier of the digital world can be daunting and confusing. Its difficult to find practical and actionable advice and insights on how to best make this transition. Rachael and Geoffrey have broken this journey down into understandable steps and provide a clear and thoughtful way for us to make this important change.

Mushahid Khan, CEO and Board member, APS Plastics and Manufacturing

The perspectives in Bits, Bytes, and Barrels define the white spaces that people are considering when they think of the digital oil field. It validates many key points on the topic of what digital transformation is, and provides true insight for those seeking some reasonable understanding of how hydrocarbon development needs to be digitized as the demand for oil continues to increase.

David Smethurst, chief technology officer, energy sector, Hitachi Vantara

Digital solutions will inevitably transform the energy sector. Bits, Bytes, and Barrels provides an excellent road map for energy executives to get started on the digital path. Geoffrey and Rachael bring a global perspective, drawing on successful models from around the world and from other sectors, along with pragmatic advice on how to engage with emerging technologies. I highly recommend this book for anyone involved in the energy sector.

Marty Reed, CEO, Evok Innovations

As a petrochemical manufacturer and an early adopter of IIoT solutions, I wish this book were published before Texmark and our partners began our digital journey two years ago. It was encouraging to read stories about solutions from around the upstream world and inspiring to read about whats possible. Digital solutions and innovative mindsets have completely changed the way our lean, diverse team of operators, millwrights, engineers, and technical staff approach new business, existing process optimization, safety, troubleshooting, training, and daily operations. I recommend this book to leaders looking for the courage to take a baby step toward employing digital solutions... and then I recommend they give a copy of it to everyone in their organizations.

Linda Salinas, vice president of operations, Texmark

Geoffrey Cann and Rachael Goydans Bits, Bytes, and Barrels: The Digital Transformation of Oil and Gas is a handbook of how to develop digital strategy and culture and get IT and operations engaged. This book is both interesting for those familiar with oil and gas, and easy to understand for those who are not. A great resource.

Soheil Asgarpour, CEO, Petroleum Technology Alliance of Canada

Bits, Bytes, and Barrels is a balanced critique of the industrial digital technologies which can feel like a bewildering maze for organizations facing the digital transformation challenge. A must-read for energy and mining executives and Board directors seeking to set their organizations strategic path towards a connected future.