Danny Iny - Teach Your Gift: How Coaches, Consultants, Authors, Speakers, and Experts Create Online Course Business Success in 2020 and Beyond

PRAISE FOR THE AUTHOR

Danny and his team bring a high level of insight, knowledge, and integrity to the online business world.

-GUY KAWASAKI, CHIEF EVANGELIST OF CANVA AND AUTHOR OF THE ART OF THE START 2.0

Ive been consistently impressed with Danny; not just how smart he is, but also how giving he is with his expertise and generous spirit.

-BRIAN KURTZ, FOUNDER OF TITANS MARKETING LLC AND AUTHOR OF OVERDELIVER

Danny and his team are a model of professionalism and quality. Anyone whos serious about online marketing should be following what theyre doing.

-MICHAEL PORT, NEW YORK TIMES BEST-SELLING AUTHOR OF STEAL THE SHOW

Danny Iny and his organization are an utterly thorough and high-quality team of people delivering excellent products. I love sending people to Danny and team because I know theyre in good hands and will come out the other end super smart and ready to tackle the world.

-CHRIS BROGAN, CEO OWNER MEDIA GROUP

Hes always full of energy, insight, and passion for what people need to learn to truly be successful. I would not hesitate to recommend him or his company, based solely on his kindness, integrity, and intensity.

-MITCH JOEL, AUTHOR OF SIX PIXELS OF SEPARATION AND CTRL ALT DELETE

Danny Iny always provides solid content you can apply to grow your business. Hes the real deal.

-RANDY GAGE, AUTHOR OF THE NEW YORK TIMES BESTSELLER RISKY IS THE NEW SAFE

Danny Iny is revolutionizing internet marketing, courses, and all other forms of online education. His enlightened approach to generating a sustainable model for ongoing income and impact is rivaled only by the level of integrity that is present in everything that he does.

-HAL ELROD, AUTHOR OF THE MIRACLE MORNING

Danny Iny is a superhero, plain and simple. Its why I endorse his products to my people, without hesitation. His only burning desire is to help his sphere of influence build long-term online business that changes lives and create freedom.

-ANDRE CHAPERON, CREATOR OF AUTORESPONDER MADNESS

Danny and his team have built something truly special in the online business world: a place that people can go to learn, grow, and work in partnership with a company that cares as much about their success as they do.

-CLAY COLLINS, CO-FOUNDER OF LEADPAGES AND NOMICS

Danny Iny is one of the smartest minds in the online marketing space. The work he and the entire Mirasee team are doing is truly industry leading. Above all else, they genuinely care about delivering results for their clients and students, which is far too rare these days!

-JOSH TURNER, FOUNDER OF LINKEDSELLING AND AUTHOR OF BOOKED

When it comes to building your audience and designing online courses, Danny Iny is one of few experts I trust and personally follow and someone I recommend all my customers follow as well.

-RYAN LEVESQUE, AUTHOR OF ASK AND CHOOSE

Danny is one of the very few that care about his customers, stay ahead of the crowd, and produce results for himself, his clients, and his customers.

-RYAN MORAN, FOUNDER OF CAPITALISM.COM

Weve all heard the old adage about teaching a man to fish. I love Dannys ethic because he doesnt believe in doing things any other way. A fantastic teacher, a brilliant entrepreneur, and exactly the type of guy Id love to have on my team (if I couldnt have him leading it).

-SEAN PLATT, FOUNDER AND CEO STERLING & STONE

MIRASEE PRESS

5750 Avenue Notre Dame de Grace

Montreal, Quebec

H4A 1M4, Canada

www.mirasee.com

Copyright 2020 by Danny Iny

All rights reserved. This book, or parts thereof, may not be reproduced in any form without permission.

Paperback ISBN: 978-1-7347725-1-7

Hardback ISBN: 978-1-7347725-0-0

E-book ISBN: 978-1-7347725-2-4

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This book is dedicated to my students; every day, Im awed by your expertise, inspired by your humility and grit, and energized by your dedication to make the world a little bit better by teaching your gifts.

CONTENTS

HOW ONLINE COURSES
CHANGED MY LIFE (TWICE!)

The second we embrace change, we become
open to the limitless possibilities of life.

-MICHELLE MAROS

MY HEART POUNDED and my fingers trembled as my eyes darted across my online banking statement. My accounts were all empty, and my credit cards were maxed out. I felt shell-shocked. My start-up company had crumbled, and my last employee was gone. What was I going to do? Circumstances had left me with over a quarter of a million dollars of debt, and my consulting practice had completely dried up. I had no money, no income, and no prospects... only debt. How did I get here?

I wanted to make the world a better place, and I thought Id do it with a start-up company. We built educational software to help kids learn how to read. I bootstrapped the company through prototypes, proof of concept, a product launch, and market testing. The product was greatkids loved it, and so did the experts in the field. But I was young and inexperienced, and I made a mistake. Parents and teachersour actual customersdidnt get it. We were bleeding money but managed to pivot the product to an educational virtual world for kids. Feedback was spectacular, and all we needed was money to make it happen. I spent every penny I had to keep it going long enough for an investor to write us a check, and just as we were getting tantalizingly close... the market crash of 2008 hit. Game over. I was so far in the red that I forgot there were other colors. I had to let my employees go, and wind down the company. Meanwhile, I had been so busy with my start-up that my consulting business had been neglected, and the pipeline was dry.

I did what anyone would do when left with no alternative: I started over. I parlayed my hard- and expensive-won expertise into a new consulting business and hit the networking circuit. I took every meeting and pursued every opportunity. And by the time a few years had passed, I was doing all right. Sure, some months were more comfortable than others, but the pain of failure was no longer so acute. I was fine.

Except that I wasnt fine. Sure, I was earning decent money, but I was also carrying so much debt that I expected to spend most of my adult life paying it off. And I wasnt exactly in love with every client I had to chase (or with the actual chasing!). But it wasnt just about money or lifestyle. I had the same nagging feeling that afflicts so many of the coaches, consultants, authors, and speakers Ive met over the last decade: the feeling that I could be making more of an impact than I was. That the skills, expertise, and insights Id spent a lifetime developing could help more than the people I happened to meet at local networking mixers.

So I started writing. I was inspired by the emerging zeitgeist of blogging and social media, and the promise that through the internet one might touch the lives of millions. I poured my heart (and my best ideas) onto the proverbial page, and agonized to make every word perfect. There was just one problem: Nobody actually read any of it. I discovered what every burgeoning online entrepreneur learns sooner or later: that creating something great is only a small piece of the puzzle of building an actual business.

I tried to learn what was missing; I read every article and book that I could get my hands on. Much of it was out of date, and even the best stuff was able to help me understand only